milk_shake Icy Blond Shampoo | Neutralizes Brass in Ash Blonde Hair

This shampoo is very effective, like purple shampoo PLUS! The first time I used it, I let it sit like I do the purple shampoo and it left a light purple tint in the blonde. Now after I bleach, I lather it in then rinse it out without sitting for any extra time. I follow up the same with the black conditioner and my hair looks great! My hair feels and smells great after using it too. It has a grape smell.

Awesome results, gentle formula, non-drying, pleasant smell. I have very thin textured bleached blonde hair more on the platinum side. I alternate this product with my normal shampoo and leave it on for 5+ minutes. It gives my hair a very nice icy champagne tone when done. I usually use Fanola because Fanola gives very intense purple tones, but it’s so incredibly drying. This Milk Shake product is not drying on my hair whatsoever. I make sure to use a conditioning treatment instead of regular conditioner as well. It’s also better than the Olaplex, Pureology and Joico purple shampoos. It smells just like grape juice or grape soda. But you don’t smell it in your hair after it’s dry. It’s also VERY black. It didn’t stain my shower or hands though.

This blonde shampoo works absolutely amazing! I love the smell, and it does such a great job keeping my blonde color refreshed and vibrant. I only use it about twice a month to maintain my blonde, and I rarely need it more than that because the results last so well. It helps keep my hair looking fresh, bright, and toned without having to constantly refresh it. A little goes a long way, the quality is great, and the scent is a bonus. I’m so happy with this shampoo and would definitely recommend it to anyone wanting to maintain beautiful blonde hair!

he milk_shake icy blond shampoo does a noticeably good job at cooling down brassiness without leaving hair dull or gray. The black pigment is strong enough to tone warm strands in a single wash, but the formula still feels gentle and doesn’t dry out the ends the way many purple or blue shampoos can. The lather is rich, the scent is clean and salon‑like, and it rinses out without residue. On highlighted or naturally light blonde hair, it gives a clearer, icier finish and helps stretch time between toning appointments. It’s best used once or twice a week to maintain that cool, fresh‑from-the-salon shade. For anyone fighting yellow or orange tones, this one earns its “award‑winning” reputation.

Works great to tone the brassy orange and keep it longer between salon visits. Worth the money. This is after 3 washes, I put it on wet hair first and second and third times very damp almost dry hair. Love the results. May dry your hair some but that’s pretty normal with any blue/purple shampoo.

I have salt and pepper hair that was turning my salt, WAY more salt. I did not want to dye my hair, so someone recommended I try this shampoo and conditioner. If you are wanting to use it on grey hair, I would recommend you only use it once every two weeks, once a week at the very most. This shampoo and conditioner brought back the black in my hair that I have and really made it stand out. It did brighten the silver in it as well. I have received so many compliments on my hair since I started using this product and I can honestly say it's my natural color. I do use the conditioner like a hair mask and leave it in for about 30 minutes when I use it. The shampoo smells really good. It is expensive at first, but you really only use a small amount and you should only use it every other week so it really is a long lasting product which then makes it a really good price. The only issue I have with it, is because it is black shampoo, you have to make sure you don't get the shampoo or conditioner on anything. Your tub or shower also can get black from using this product, but it cleans right up with bathroom cleaner. I highly recommend this product if you have salt and pepper hair and would like more pepper with your salt.

Not the result I expected. Would still use a purple shampoo to tone down brassy yellows. To be fair I’m using on grey grow-out with left over light caramel highlights. Purple shampoo works better to even out color.

I’ve been using the milk_shake Icy Blond Shampoo to keep my blonde looking cool and toned, and it definitely delivers noticeable results. This is stronger than your average purple shampoo—the darker pigment really helps cut down on yellow and brassy tones, especially on lighter blonde or highlighted hair. After a couple of uses, my hair looked noticeably more ash-toned and refreshed. It lathers well and leaves hair feeling clean without being overly drying, which I appreciated. That said, because it’s so pigmented, you have to be careful with how long you leave it on. Leaving it too long can slightly over-tone very light hair or give a faint tint. Pros: Strong toning effect (great for brassiness) Helps maintain icy/ash blonde color Cleans well without stripping hair More effective than typical purple shampoos Cons: Can over-tone if left on too long May temporarily stain hands or nails Works best on lighter blonde shades Overall: A great option if you’re trying to maintain a cool blonde tone at home. Just start slow with timing and adjust as needed—this one is definitely more powerful than most toning shampoos.

Good product. Arrived separately to other parcels in same order

smells so good

Sehr gut

Excelente producto no reseca el cabello y te deja el matiz muy padre

Top hält was es verspricht