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💜 Brighten Boldly, Shine Instantly!
PROVOKE Touch Of Silver Brightening Purple Shampoo is a 150 ml toning shampoo formulated with violet and blue pigments to neutralize yellow and orange brassy tones. Designed for all blonde, white, and grey hair types, it delivers visible brightening and dazzling shine after just one wash. As the UK's #1 purple shampoo brand, it’s ideal for maintaining vibrant, salon-quality hair color at home.





| ASIN | B003AYCGGY |
| Active Ingredients | Aqua (Water/EAU), Sodium Laureth Sulfate, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Glycol Distearate, Laureth-4, Cocamidopropyl Betaine, PEG-6 Caprylic/Capric Glycerides, PEG-150 Pentaerythrityl Tetrastearate, Glyceryl Oleate, Polyquaternium-10, Parfum (Fragrance), Benzophenone-4, Salicylic Acid, Disodium EDTA, Sodium Chloride, Formic Acid, Sodium Hydroxide, Citric Acid… |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | even_toning |
| Best Sellers Rank | 391 in Beauty ( See Top 100 in Beauty ) 22 in Shampoos (Beauty) |
| Brand | PROVOKE |
| Brand Name | PROVOKE |
| Customer Reviews | 4.4 out of 5 stars 11,885 Reviews |
| Hair Type | Color Treated |
| Hair type | Color Treated |
| Item Dimensions | 36 x 58 x 138 millimetres |
| Item Form | Liquid |
| Item Part Number | 3530961 |
| Item Type Name | TOUCH OF SILVER SHAMPOO BRIGHTENING |
| Item Weight | 150 Grams |
| Item form | Liquid |
| Liquid Volume | 150 Millilitres |
| Manufacturer | PROVOKE |
| Manufacturer Contact Information | Royal Sanders Brands Limited, Preston, PR2 5NA, UK. Industriepark Vliedberg 12, Vlijmen, 5251 RG, NL. |
| Manufacturer Part Number | 014227 |
| Material Type Free | Fragrance Free |
| Model Number | 014227 |
| Number of Items | 1 |
| Other Special Features of the Product | damaged |
| Package Size Name | 150 ml |
| Recommended Uses For Product | Brightening |
| Scent | Unscented |
| Scent Name | Unscented |
| Suitable Hair Colour | All Hair Colours |
| UPC | 722532079803 787734234818 783327158240 698798482469 721865109638 785525992756 785525901000 |
| Unit Count | 150.0 millilitre |
L**I
Purple shampoo
Bought shampoo and conditioner after reading reviews and good pricing arrived today great delivery. Followed instructions left shampoo on for 5 mins smells lovely hair felt dry while using once rinsed out. Conditioner next left 5 mins lovely smell hair felt so soft afterwards so you need to use both. Dried hair and really impressed with the colour not as yellow and both my dad and my sister said oh your hair is gorgeous so would highly highly recommend see photos
F**E
supertastic product!
When i first bought this i couldn't find any reviews about it working on naturally blonde hair. When i was younger my hair was basically white, naturally. Now in wintertime and it hasn't been getting a lot of sun, my hair has turned darker and a more dirty blonde shade. I really wanted my light blonde hair back and decided to take the risk and try this even though it says 'for grey or platinum blonde hair'(guessing platinum blonde means dyed hair) on the bottle. After washing my hair with my normal shampoo, i lathered the very purple and nice grape smelling product into my hair. Thinking my hair needs to be a lot lighter i let it sit in my hair for at least 10 minutes even though the bottle says 5. When rinsing, all the bath water was purple but i had no problem thoroughly rinsing my hair. Last i used my usual conditioner and let my hair dry. When the ends were drying i could already see how my they reflected the sun and i was absolutely amazed. After all my hair was dry i could see how much it had helped and my hair was already a couple of shades lighter. Of course it will never lighten my hair as much as the sun does, but that isn't the point. The point is i am very satisfied with this product and my hair is just as soft and voluminous as it was before. I want to recommend this product to anyone with naturally blonde hair. I can't say much for the dyed blondes out there or people with grey or silver hair as i obviously can't try it out for you.
X**Y
Great product, horrible packer
I can't fault the actual tem, I've ordered from the same place before and everything has been fine. This time however it's missing 1/6 of the shampoo because it didn't have the sticky lable over the top as it has before. So it's all over the place. I did however get a refund. I hope next time it will be appropriately packaged. Would recommend, but be cautious if ordering other items along side, it went over other items in the same box. 😭 But like I said, it's the first time it hasn't had the sticky lable on. So it remains at 5* since the product itself is fine but whoever packed it is a sausage. 🙃
M**R
Removed brassy look
My daughter had some highlights out on her hair a few weeks ago and I noticed that some of them were looking a bit brassy. I’ve never used purple shampoo before but this seemed to have good reviews and was a good price. Well it seems to have done the trick and the blonde isn’t looking as brassy anymore
T**Y
Good product
It takes out all the brassy tones from your hair
S**S
Purple
Not sure if this has really made any difference yet but I’ll persevere. I’m not too keen on the scent. I haven’t bought the conditioner but maybe should as this leaves hair feeling in need of conditioner. Very purple!
C**E
Turns stained hair white
Bear with me. I bought this for a horse who has white mane and tail and winter stains were not washing out. Washed her wuth this and it worked. Used the conditioner afterwards. Make sure and scrub and rinse well as the purple was a wee bit hard to remove but was defined worth it
M**A
Silver hair product
It what I use
K**E
Zieht den gelbstich raus
Meine Tochter ist überaus zufrieden damit es zieht den Gelbstich gut raus
J**E
ProVoke intensive brightening
Works fine
M**E
Smells amazing
I honestly fangirl over this line of silver hair products. I saw it on instagram and wanted to try it for myself. Let me start with the fact that the smell is just beyond fantastic, I probably used it more than I should have because of that. The shampoo/treatment is a very dark colour which is perfect for toning hair to silver or simply taking it out those brassy yellow tones in your hair. I left it in longer than it said to but I also left in my conditioner just as long. My hair didn't feel damaged at all, if anything it felt so much better and refreshed after using it. I'll definitely be rebuying!
L**E
Provoke Purple Shampoo
Fantastic product. Best one I’ve used so far with the best results. Dries your hair out a little bit so I recommend getting the Provoke conditioner as well.
P**Y
SUPER
Si può diluire con acqua senza risciacquo. Ideale per capelli bianchi, grigi, ingialliti o biondi. Consiglio di provare con una piccola quantità, per vedere il risultato
Trustpilot
5 days ago
2 months ago