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🟣 Shine bright, stay cool — your silver hair’s secret weapon!
Matrix So Silver Purple Toning Shampoo is a 300ml professional formula designed to neutralize yellow undertones in blonde, platinum, grey, and silver hair. Infused with cool purple pigments, it instantly brightens and illuminates hair while gently cleansing. Ideal for weekly use, it maintains salon-fresh vibrancy and offers customizable toning with a 3-5 minute leave-in time. Loved for its long-lasting effect and subtle lilac tint, it’s the go-to shampoo for managing brassiness and enhancing cool tones.













| ASIN | B015ON4M5G |
| Active Ingredients | Silver |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Helps to neutralise yellow undertones. |
| Best Sellers Rank | 6,096 in Beauty ( See Top 100 in Beauty ) 260 in Shampoos (Beauty) |
| Brand | Matrix |
| Brand Name | Matrix |
| Collection Name | So Silver |
| Customer Reviews | 4.5 out of 5 stars 5,118 Reviews |
| Global Trade Identification Number | 03474630741713, 03474636562114 |
| Hair Type | Grey |
| Hair type | Grey |
| Item Dimensions | 48 x 48 x 206 millimetres |
| Item Form | Liquid |
| Item Type Name | Shampoo |
| Item Weight | 0.7 Pounds |
| Item form | Liquid |
| Liquid Volume | 300 Millilitres |
| Manufacturer | Matrix |
| Manufacturer Part Number | E1652603 |
| Model Number | E1652603 |
| Number of Items | 1 |
| Product benefits | Helps to neutralise yellow undertones. |
| Recommended Uses For Product | Apply to wet hair, lather, and leave on for 3 minutes for subtle neutralisation, or up to 5 minutes for maximum effect. Rinse thoroughly. |
| Scent | Unscented |
| Scent Name | Unscented |
| Suitable Hair Colour | Grey |
| UPC | 721866523952 |
| Unit Count | 1.0 millilitre |
H**E
Hard to please
Perfect haur product
L**N
Best ever so silver shampoo for grey, silver and white hair
Love this shampoo, I bought my 1st bottle in September 2025, because I have very thick wiry hair which I always had to use conditioner on, not anymore since using this matrix so silver shampoo, my hair is grey and white, and since September 2025 using this shampoo weekly my hair is easy to manage and my colour is absolutely beautiful, (in fact my granddaughter said nanna have you dyed your hair because it has a purple tint in it, which I thought it was just me seeing it, but I love it, it's a sutale lilac tint, so nice) also my other granddaughter who is 4 said she wants her hair my colour, 😆. Anyway I've just bought my 2nd bottle because it was cheaper than my 1st bottle which I'm still using 7 months later, you only need a small amount, but wow it really brightens up white, silver and grey hair, in fact my husband is using it too now 😂🤣, my hairdresser says people pay good money for my hair colour and you know what I love my hair colour growing old gracefully with the best ever so silver shampoo. 💯 I will never use anything else. I wash my hair and leave it for 3 to 5 minutes while washing my body then I wash it out, no conditioner, my hair is soft to the touch(instead of looking like I've been dragged through a whinny bush backwards). I would recommend to anyone, it smells great too, lasts for ever, and really great value for money, 7 months and still going.
M**R
GREAT PRODUCT - WEIRD SMELL? 🤩
this is a super pigmented shampoo - i left it on for 20 mins to be safe and it toned my darkish yellow hair to a great non brassy colour - only side note tho , the smell of the product is reminiscent of cat litter (without the poo of course ) but just something to note
T**Y
Great product
Great product really lightens the yellowing in my hair
A**E
Great shzmpoo
Excellent! not as harsh as most purple shampoos and doesn’t leave the hair dry. Only a small amount needed so lasts a long time making the price more agreeable
G**E
I found the shampoo in the green bottle better
For me it wasn’t as good as the same make but in the green bottle.
A**R
Blonde but greasy
I ordered this shampoo on a recommendation of my hairdresser after recently going blonde again. She could not speak more highly about it. First off, the bottle was all in Russian so I could not read the instructions. Once I got past this I left it on for about 20 minutes (again, recommended by my hairdresser). When my hair was styled the product had noticeably worked as my blonde highlights were much more toned. I did notice though that my hair was extremely tangled and knotty. I put this own to the newly dyed blonde hair. It also got very greasy within a day and I can go up to 4 days without having to wash my hair again. Again I put this down to it being freshly dyed. However, I came to wash my hair again with my normal products and my hair wasn't tangled or didn't get greasy. After a few more times of using the purple shampoo, the same things kept happening which sort of put me off using it. Bottom line: it works fantastic for toning your hair and keeping brassy yellow away. However, it does leave hair knotty and greasy.
G**!
Get it if I to
If you want to refresh your blonde / grey hair and take the yellow out! This is the one!! Leave it on for better results! Bought loads of this and always get fab compliments about my hair!
V**E
Amazingly effective
I will buy this product again and again. It works very effective by giving my blonde highlights a beautiful ash tint. Also, my natural grey hair is more manageable and shiny. Thanks so much!
J**K
Gråt hår
Billigt o bra
J**N
Shampooing
Excellent shampoing pour éviter d'avoir des cheveux gris ou colorés ternes et laids
H**I
Uygun fiyatlıydı
Eşim için aldık, memnun kaldı.
M**E
Matrix champoo
Lovely shampoo gives your silver hair a lovely boost
Trustpilot
2 weeks ago
3 weeks ago