– So Silver Purple Toning Shampoo, Neutralises Unwanted Yellow Undertones and Illuminates Colour, 300ml, For Blonde, Platinum, Grey and Silver Hair

Great product really lightens the yellowing in my hair

Excellent! not as harsh as most purple shampoos and doesn’t leave the hair dry. Only a small amount needed so lasts a long time making the price more agreeable

Pleased with product

Love this shampoo, I bought my 1st bottle in September 2025, because I have very thick wiry hair which I always had to use conditioner on, not anymore since using this matrix so silver shampoo, my hair is grey and white, and since September 2025 using this shampoo weekly my hair is easy to manage and my colour is absolutely beautiful, (in fact my granddaughter said nanna have you dyed your hair because it has a purple tint in it, which I thought it was just me seeing it, but I love it, it's a sutale lilac tint, so nice) also my other granddaughter who is 4 said she wants her hair my colour, 😆. Anyway I've just bought my 2nd bottle because it was cheaper than my 1st bottle which I'm still using 7 months later, you only need a small amount, but wow it really brightens up white, silver and grey hair, in fact my husband is using it too now 😂🤣, my hairdresser says people pay good money for my hair colour and you know what I love my hair colour growing old gracefully with the best ever so silver shampoo. 💯 I will never use anything else. I wash my hair and leave it for 3 to 5 minutes while washing my body then I wash it out, no conditioner, my hair is soft to the touch(instead of looking like I've been dragged through a whinny bush backwards). I would recommend to anyone, it smells great too, lasts for ever, and really great value for money, 7 months and still going.

For me it wasn’t as good as the same make but in the green bottle.

Best silver shampoo for me definitely brightens grey hair.

Overall I think this works well, no brassy-ness and has the added bonus that it doesn't dry my scalp like a lot of similar products. However, both the shampoo and conditioner smell awful! I hate to say this, but, to be absolutely honest it smells similar to rodent urine 😬 I don't know if maybe I had a bad batch, or if this is normal for purple shampoo by Matrix, but for the price I'd expect it to at least have the added bonus of a decent scent.

This product has never let me down, it is always something I purchase soon after a fresh balayage to keep my hair healthy and maintain the colour.

I will buy this product again and again. It works very effective by giving my blonde highlights a beautiful ash tint. Also, my natural grey hair is more manageable and shiny. Thanks so much!

Billigt o bra

Excellent shampoing pour éviter d'avoir des cheveux gris ou colorés ternes et laids

Eşim için aldık, memnun kaldı.

Lovely shampoo gives your silver hair a lovely boost