---
product_id: 48045439
title: "Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight | Hair Wax | Strong Hold | Matte Finish"
brand: "aveda"
price: "54996CFA"
currency: XOF
in_stock: true
reviews_count: 13
category: "Aveda"
url: https://www.desertcart.sn/products/48045439-aveda-men-pure-formance-grooming-clay-strong-hold-hair-clay
store_origin: SN
region: Senegal
---

# 92% naturally derived formula Strong, pliable hold Matte finish, zero shine Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight | Hair Wax | Strong Hold | Matte Finish

**Brand:** aveda
**Price:** 54996CFA
**Availability:** ✅ In Stock

## Summary

> 💼 Elevate your grooming game with the power of nature and precision hold.

## Quick Answers

- **What is this?** Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight | Hair Wax | Strong Hold | Matte Finish by aveda
- **How much does it cost?** 54996CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/48045439-aveda-men-pure-formance-grooming-clay-strong-hold-hair-clay)

## Best For

- aveda enthusiasts

## Why This Product

- Trusted aveda brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Matte Finish Mastery:** Achieve that effortlessly cool, natural texture with zero shine.
- • **Unrivaled Strong Hold:** Lock your look in place all day without stiffness or residue.
- • **Versatile Styling Power:** Perfect for all hair types—work it with fingers or comb for tailored control.
- • **Lightweight & Breathable:** Style with confidence—no heaviness, no greasy feel.
- • **Clean & Conscious Grooming:** 100% vegan, Leaping Bunny certified, and B Corp approved for guilt-free style.

## Overview

Aveda Men Pure-Formance Grooming Clay is a 92% naturally derived, vegan hair clay that delivers a strong, pliable hold with a matte finish. Lightweight and easy to apply, it offers versatile styling for all hair types without shine or residue. Certified cruelty-free and eco-conscious, it’s designed for the modern man who values performance and sustainability in his grooming routine.

## Description

Product Description Aveda Men Pure-Formance Grooming Clay is a versatile multitasking clay pomade that will become a must-have in your hair care routine. This 92% naturally derived* formula adds texture and strong pliable hold without adding shine. This lightweight styling clay for hair provides the control you need to create any style—with a comb or your fingers. Formulated without: Animal-Derived Ingredients, Mineral Oil, SLS, SLES, Synthetic Fragrance. The Aveda Men Pure-Formance line was developed with men’s hair and styling needs in mind and includes shampoo, conditioner, Shave Cream and a variety of styling pastes, gels and pomades for all hair types. *Per ISO Standard 16128, from plant sources, non-petroleum mineral sources and/or water. Generic Keywords: guys paste texturising stuff slick back natural air dry definition boys man mens Sun Care Hair & Body Cleanser ItemProductBaseId: 16763 MaterialCode10Digit: A3YY010000 ItemSAPUPC: 018084854006 ASIN: B002RDA2SI Ingredients Ingredients: Water Aqua Eau, Canola Oil Huile De Colza, Hydrogenated Castor Oil, Cetyl Alcohol, Oryza Sativa (rice) Bran Wax, C14-22 Alcohols, Steareth-21, Pvp, Glycerin, Alcohol Denat., Aluminum Starch Octenylsuccinate, Silica, Starch Hydroxypropyltrimonium Chloride, Zea Mays (corn) Starch, Orbignya Oleifera (babassu) Seed Oil, Calophyllum Inophyllum Seed Oil, Rosmarinus Officinalis (rosemary) Leaf Extract, Glycyrrhiza Inflata Root Extract, Glycine Soja (soybean) Oil, Hydrolyzed Algin, Yeast Extract Faex Extrait De Levure, Kaolin, Tocopherol, Ursolic Acid, Sodium Chloride, C12-20 Alkyl Glucoside, Peg-100 Stearate, Glyceryl Stearate, Fragrance (parfum), Citral, Geraniol, Linalool, Farnesol, Benzyl Benzoate, Citronellol, Coumarin, Eugenol, Limonene, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol ILN51337 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients. Safety Warning No Warning Applicable

Review: Top quality hair product - I love this grooming clay. Excellent hold with a matt finish. Have been using it for years. Not cheap, but lasts ages so good value for money.
Review: Good quality hair hold - I have been using Aveda products for many years and their hair paste is very good. It holds my fine hair for as long as I need and is easy to wash out. It doesn’t leave residue and you can’t see anything in or on the hair when you use it. And it’s made with good quality ingredients. Recommended.

## Features

- Strong-Hold Matte Hair Clay for Men: Aveda Men Pure-Formance Grooming Clay gives hair maximum hold with a matte finish.
- Lightweight Formula: Texture clay adds hold without shine and allows you to create and control your style, whether you use a comb or your fingers.
- Discover Aveda Men Pure-Formance: Our men’s hair care line includes shampoo and conditioner, Shave Cream, Thickening Paste and so much more, all designed for men’s hair.
- How to Use: Work a small amount of hair product between palms and apply evenly through damp or dry hair.
- Aveda is 100% Vegan, a Certified B Corp and Leaping Bunny Approved.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B002CMLS0A |
| Benefits | Matte clay gives strong, pliable hold. |
| Best Sellers Rank | 4,658 in Beauty ( See Top 100 in Beauty ) 35 in Hair Styling Putty, Clay & Wax |
| Brand Name | Aveda |
| Country Of Origin | France |
| Customer Reviews | 4.6 out of 5 stars 1,810 Reviews |
| Global Trade Identification Number | 00018084851036 |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item Volume | 75 Millilitres |
| Item Weight | 132 Grams |
| Item form | Cream |
| Liquid Volume | 75 Millilitres |
| Liquid volume | 75 Millilitres |
| Manufacturer | Aveda |
| Material Type Free | Dairy Free |
| Number of Items | 1 |
| Product benefits | Matte clay gives strong, pliable hold. |
| Scent | Citrus |
| Scent Name | Citrus |
| UPC | 018084851036 |
| Unit Count | 75.0 millilitre |

## Product Details

- **Brand:** Aveda
- **Hair type:** All
- **Item form:** Cream
- **Item volume:** 75 Millilitres
- **Liquid volume:** 75 Millilitres
- **Material Type Free:** Dairy Free
- **Number of items:** 1
- **Product benefits:** Matte clay gives strong, pliable hold.
- **Scent:** Vetiver
- **Unit count:** 75.0 millilitre

## Images

![Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight | Hair Wax | Strong Hold | Matte Finish - Image 1](https://m.media-amazon.com/images/I/71EggFcg1SL.jpg)
![Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight | Hair Wax | Strong Hold | Matte Finish - Image 2](https://m.media-amazon.com/images/I/71gHKXPrbVL.jpg)
![Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight | Hair Wax | Strong Hold | Matte Finish - Image 3](https://m.media-amazon.com/images/I/81iUSbk5VnL.jpg)
![Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight | Hair Wax | Strong Hold | Matte Finish - Image 4](https://m.media-amazon.com/images/I/81niIB20PAL.jpg)
![Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight | Hair Wax | Strong Hold | Matte Finish - Image 5](https://m.media-amazon.com/images/I/61A475X8tYL.jpg)

## Questions & Answers

**Q: What are the key benefits of Aveda Men Pure-Formance Grooming Clay?**
A: It provides a strong yet pliable hold with a matte finish. The lightweight formula adds texture, allowing you to create a variety of styles.

**Q: What hair types does Aveda Men Pure-Formance Grooming Clay work best for?**
A: It works for all hair types and is particularly good at creating textured, natural looking styles.

**Q: How do I use Aveda Men Pure-Formance Grooming Clay?**
A: Work a small amount of the clay between your palms and apply it evenly through damp or dry hair. Use your fingers or a comb to create your desired style.

**Q: What products should I pair with Aveda Men Pure-Formance Grooming Clay?**
A: This grooming clay can be paired with other Aveda Men Pure-Formance products, such as the shampoo and conditioner, for a complete hair care regimen. For a firm hold that lasts, it can be used with Control Force Firm Hold Hair Spray.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Top quality hair product
*by N***K on 17 May 2026*

I love this grooming clay. Excellent hold with a matt finish. Have been using it for years. Not cheap, but lasts ages so good value for money.

### ⭐⭐⭐⭐⭐ Good quality hair hold
*by D***R on 5 July 2026*

I have been using Aveda products for many years and their hair paste is very good. It holds my fine hair for as long as I need and is easy to wash out. It doesn’t leave residue and you can’t see anything in or on the hair when you use it. And it’s made with good quality ingredients. Recommended.

### ⭐⭐⭐⭐⭐ Very good find
*by A***S on 19 June 2026*

Super strong hold and very good value for money considering you just need a pea sized portion to style the hair.

## Frequently Bought Together

- Aveda Men Pure-Formance Grooming Clay | Strong Hold | Matte Finish | Lightweight, 2.5 Ounce
- Aveda Men Pure-Formance Grooming Cream | Medium Hold | Adds Moisture and Shine, 4.2 Fl Oz
- Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 2.5 Fl Oz

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-07-25*