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🌿 Elevate your hair game with nature’s purest dark brown glow!
It's Pure Organic Herbal Hair Dye in Very Dark Brown is a Soil Association certified, vegan, and cruelty-free henna-based powder that delivers a rich, customizable dark brown color. Blended in the UK with fair trade, organic herbs from India, it enhances hair shine and volume without harsh chemicals like ammonia or PPD. Suitable for all hair and skin types, especially sensitive scalps, this demi-permanent dye offers a natural, healthy alternative to conventional hair color while supporting sustainable and ethical sourcing.










| ASIN | B01EX1DNCS |
| Benefits | Shine Enhancing |
| Best Sellers Rank | 1,697 in Beauty ( See Top 100 in Beauty ) 1 in Hair Hennas |
| Brand | It's Pure |
| Brand Name | It's Pure |
| Colour | Very Dark Brown |
| Container Type | Sachet |
| Country Of Origin | United Kingdom |
| Customer Reviews | 3.8 out of 5 stars 575 Reviews |
| Full Cure Time | 24 Hours |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Powder |
| Item Weight | 141 Grams |
| Item form | Powder |
| Manufacturer | It's Pure Organics |
| Manufacturer Part Number | E0623 |
| Material Features | Gluten Free, Natural, Organic |
| Material Type Free | Ammonia Free, Paraben Free, Paratoluenediamine Free |
| Model Number | E0634 |
| Number of Items | 1 |
| Package information | Sachet |
| Product benefits | Shine Enhancing |
| Recommended Uses For Product | Darkening hairs (blonde to medium brown or gray) |
| Unit Count | 110.0 gram |
M**N
Natural dye, works well - first time hair dyer
I've never dyed my hair before, but the stress of the past few years has given me a fair few white hairs. So after a long time of putting it off, I decided to dye it. The only problems is that I get allergic to everything. That's why I went for a natural dye. (Because I knew, just knew, that if I went the chemical route, I'd be done for.) Fortunately I wasn't allergic to this. (To give you a sense of how bad things are, when I did the patch test, my skin was even allergic to the sticking plaster I used to cover the sample.) I'm not going to make a habit of dying my hair too often, just in case I develop some kind of reaction. But I did two patch tests a week apart, and used the dye twice over two days, and it's worked well. I have hair which is on the brown side of black, and so went for Very Dark Brown. I used probably 70% of the packet, mixing it up with water into a yogurt-y paste. I should though have added more water, because the paste sort of dries out as you're putting it on and gets really stiff. Nonetheless, it dyed most of my hair pretty dark. There were a few wispy ones near my ears here and there that I missed (probably because I didn't make the paste runny enough), and that just went kind of blue-grey from the indigo (because Very Dark Brown is a mix of henna and indigo). But I fixed those the next day with a targeted re-application on just those side bits. Here are my tips for application: - Wear: dark coloured clothing that's easy to take off (ideally without having to go over the head) before application - Mixing: Make paste wetter, as paste dried out a lot during application - Rinsing: Wear gloves for rinsing as well, to stop nails staining (can scrub off hands, but hard to get out from underneath cuticles which take a few days to wash out) - Drying: Use dark coloured towels for hair, both on rinsing and next wash. My white towel stained faintly blue, a bit like jeans that run in the wash - though it was fine after I washed it, best not to risk it - Cleaning: Rinse shower tiles after, the dye doesn't seem to stain them The smell to me is like matcha green tea. And I could still smell it slightly during my third hair wash later. But I don't mind that, and am overall very pleased. Considering all the things that could have gone wrong (allergic reaction, staining everything in sight etc), my hair has come out well. The downside is definitely the long recommended application time window (1.5-4 hrs for Very Dark Brown). I only had the patience to keep it on for 2.5 hrs the first time (whole head) and 1.5-2 hrs the second time (for the missed side bits), but my hair's gone dark all over. In fact next time I'll get a lighter shade, as it's ever so slightly darker than my natural hair. My hair's also now looking a little bit more glossy, which I didn't expect (it was a bit dry before but doesn't look dried out at all, like some women's do with chemical dye). So all in all, it's worked well for me. If you're covering a few greys, like I was, make sure you slather it onto the most obvious bits, to save having to reapply like I did the next day. Also, Very Dark Brown is almost black, so if your hair is on the brown side of black, you might want to go a shade or two lighter to just cover the greys. Otherwise your whole head might end up darker than you intended. I'll try Dark Brown or Natural Brown next time. It'll be interesting to see how those turn out.
J**O
Brilliant dye- every bit as good as other box dyes
I love this dye and I will never use anything else. I became suddenly allergic to regular dye so I was desperate to cover my grey, so thought I would try this. I’m so glad I did as it’s amazing. Once you mix it with water it looks like a green gloopy mess but I took the plunge and applied it. I left it on for an hour at the roots to ensure the colour stayed put but I don’t think it needed that long. I was sceptical that this would cover the white patch of hair I have at my roots but it did. It lasts like permanent colour too. Even better still, I only need to mix up a small amount to do root touch ups so it lasts for ages. My hair is long and I don’t think it would take much more than half a box to cover it so for full coverage I would say you can get two applications or about 10 root touch ups. My hair looks healthy and absolutely no reaction or burning. I’m so glad I found this product. My hair looks healthier and shinier.
R**N
STAY AWAY!!! This is daylight robbery - false publicity
Can’t even describe how horrendous my mom’s experience was with this product. She’s allergic to normal hair colouring products so we looked for an alternative and found this one. We thought a bit pricy but worth a try, and she regrets using it so much. First of all, it DID NOT WORK, not even a little bit, her white hairs continued to be completely white after using the product and keeping it in her hair for over 4 hours. Also the smell was unbereable, I don’t even know how she could deal with it for so long. And the worst part, the product has completely ruined her hair texture, it’s dry and frizzy and still smells horrible after 4 days, and it continues coming out in the shower and stained her pillowcase. She’s still trying to get rid of the product from her hair. Anyway I’m sure these guys buy these good reviews… it’s shameful they charge so much for this product that doesn’t work and actually even damages the hair! STAY AWAY!!!!
T**A
Very good product
It worked very well but it mats your hair so it’s hard to put on. It also doesn’t smell very nice even after washing
F**M
Dark brown ? You don’t say …
(Amended review at the end of this one): Alas, I kept my grey hair. So annoying. I usually use another brand, albeit non organic and surely not « pure » henna, but it definitely does a better job than this and cover my grey hair and in a fraction of the time. Dark brown henna? Nah, the joke was on me. I did not want to give this product one star because it was, after all, a nice treatment for my hair and scalp but if you want grey hair coverage without all the fuss of having to apply a few powders after a few days and waiting for hours and hours to dry, then this not for you (or me). I do not recommended it for colouring and I will go back to my not so organic/natural henna but my grey hair will be dark brown again in no time. Edit on 08/01/2024 —————————- I stand corrected, therefore I added a star to my initial 2 stars review because the colour darkened over the days following the henna application. My whitish grey hair has become dark grey (still not dark brown, though) and is less noticeable. I guess it would have worked better if I had applied Indigo powder afterwards but I don’t like long process and I don’t like too many steps. I still wouldn’t recommend it on its own for grey hair covering but if you don’t mind the effort, you can use this henna in conjunction with Indigo or Amla powder.
T**E
Outstanding
This is being used on shoulder-length, very fine mid-brown hair with about 30% grey and with white at the temples. It covered all the white/grey and coloured the hair dark brown. The shade changes over time but not dramatically. The red became a bit more apparent in some lights after about a week, but then that seemed to settle to more of a brown. The hair is washed usually every-other day, though since using this dye it seems to become oily quicker so could do with washing daily. It comes in a double bag and looks and smells like Japanese green tea powder. Mix with warm water to make a yoghurt-thick paste. Don’t be put off by the green colour – it will eventually go brown on the hair. Apply to clean dry hair. The instructions advise working it through with the fingers (gloves provided) and this seemed to be the best way, especially for long hair. Only about half the pack was needed. It was left on for 4.5 hours and the green paste turned dark brown. When the roots started to show it was possible to do a retouch using a small brush and a slightly runnier mix of paste, by separating and combing the strands, but because the paste becomes quite stiff and heavy on the hair this method was only good for the top/front of the head, so for the back it was better to use the finger technique. The retouch was left on for 2.5 hours and the paste hadn’t lost its green colour entirely, so not all the grey/white was coloured, but the rest of the hair was refreshed with a natural look. Next time the touch-up will be left until the paste goes brown. It will wash out in water only and the rinse runs clear – but as soon as shampoo is added this brings out a lot of indigo, though this doesn’t seem to affect the finished result. I found also that during rinsing a bit of water ran into the eyes but didn’t sting. So far, for a full head plus a retouch, only just over half a pack has been used, which makes this product good value. I anticipate that by retouching using a small amount will maintain the colour for several applications. No more chemical dyes ever again. I hope this product continues to be made because it seems to be a real and safe alternative which does the job it promises. A BIT MORE: Have experimented with different shampoos and all gradually cause fading and bring out the red colour. However, Wright's Coal Tar soap bar (which nowadays contains only Tea Tree oil) preserves the colour (after the initial wash-out of indigo) and needs to be refreshed only because the roots inevitably grow through.
S**H
No Results of grey hair coverage after 2 application.
Product was easy to use. Instructions was clear. I also adore that its all natural organic leaves. Beautiful packaging. However when it comes to results what do I say. My grey hairs have remained grey after 2 applications. I dont know if I'm ment to try a third time? Anyway I shall not give up on trying to find a natural way to cover my greys but I shall not be buying this product again tho a bit pricey to get no results.
S**M
covers grey hair
really effective only used for my eyebrows but covered the grey exceptionally i did not expect it to do so well. will definitely buy again
M**S
Fantastic
Best product I know to colour hair if you are allergic to hair dyes or ppd
M**D
لابأس
صراحة المنتج ما صبغ الشيب 100 بل 100 نقول 50 في المائة
ا**ي
يسبب تحسس
غير فعال ويسبب تحسس ليس طبعي زي ما يقولو صراحه حطمني كنت متوقع طبيعي
A**R
die Gebrauchsanweisung nicht drin
ich weiss is nicht, wie das Produkt funktioniere. Keine Gebrauchsanweisung im paket.
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