

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Senegal.
🖤 Go Organic, Go Bold: Your Hair’s New Best Friend!
It's Pure Organic Herbal Hair Dye in Indigo Black is a 100g powder hair color that is Soil Association certified organic, vegan, and cruelty-free. Made from ethically sourced herbs blended in the UK, it delivers a unique, natural indigo black shade that enhances hair shine and volume without damage. Suitable for all hair and skin types, especially sensitive users, this semi-permanent dye offers a healthier alternative to chemical dyes with a full cure time of 3 hours.










| ASIN | B00R7T1J8Y |
| Benefits | Organic & Easy to Apply |
| Best Sellers Rank | 1,816 in Beauty ( See Top 100 in Beauty ) 1 in Hair Hennas |
| Brand | It's Pure |
| Brand Name | It's Pure |
| Colour | Indigo Black |
| Container Type | Box |
| Country Of Origin | United Kingdom |
| Customer Reviews | 3.3 out of 5 stars 219 Reviews |
| Full Cure Time | 3 Hours |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Powder |
| Item form | Powder |
| Manufacturer | It's Pure Organics |
| Manufacturer Part Number | E0623 |
| Material Features | Gluten Free, Natural, Organic |
| Material Type Free | Gluten Free |
| Model Number | E0623 |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | Organic & Easy to Apply |
| Recommended Uses For Product | Hair coloring, Natural hair dye alternative, Sensitive skin use |
| Suitable Hair Colour | Black |
| Unit Count | 100.0 gram |
R**E
Great product that works well...
This works on my beard and covers the grey nicely, thank God is all I can say after long suffering irritation and pain using JFM. This product is easy to use and I've had no issues with poor colouring. My only fault is stubborn white hairs persist but there are very few of these and perfectly acceptable; and you need to keep the dye in for at least an hour I think before washing it out in order to get the results you want (as I'm trying to cover grey I kept the dye in for 2 and a half hours). My beard is as black now as it once was many years ago 👍🏽.
K**D
Definitely contains PPD. Avoid at all costs if allergic
Ended up in hospital on steroids!!!! This hair dye is not natural as claimed. I patch treated was all ok and then boom! Massive allergy. I noticed the dye was jet black and would not wash out like normal henna. It is permanent and you can only get permanent colour with PPD. Do not buy if you are allergic to PPD
N**T
Fantastic hair dye for allergic people does NOT contain PPD
Absolutely fantastic hair dye I applied half of packet with warm water from tap make it into a creamy yoghurt consistency applied it to my hair I left it 2.5 hours and the green dye turned completely black I washed it off and I still had brassy brown bits with green tinge but after one night there turning jet black I might need a second dose but I only used half of packet cos I have short bob hair it’s brilliant this dose NOT contain PPD like some reviews say if it did I would react as soon as it touches my skin and nothing no burning no itching ignore the PPD reviews cos I’m highly allergic to that so I would of known there probably allergic to pure henna not ppd cos I would of been hospitalised if it did contain that it is messy gets everywhere but washes off everything super easy including skin ears and forehead and neck as soon as you wash off it clears from your skin no scrubbing and don’t use shampoo when washing off it need 3days to oxidise in the air to get your desired jet black colour highly recommended to anyone with allergies to ppd il be back thank you oh my hair was medium brown before this pic
I**.
It transfers & will dye your clothing
After two washes this product still continues to dye my clothing even when my hair is dry. My pink hair brush has a blue tint to it after using it even after washing my hair twice. The hair becomes a beautiful dark colour but the colour transfer on clothing and whatever comes to Contact with your hair is a great inconvenience.
H**L
Waste of money & time
Waste of money. Nothing happened to my grey hair.
J**K
Natural and effective.
It does thre job just as would like and I have no consequential scalp irritation.
P**L
You can still get Allergic reaction be careful
Delivery was fast but as I've had Serious Allergies to hair dyes to cover greys and whites I was running out of options and thought try It's Pure henna. Done a 48hr patch test neck throat behind ear but was happy nothing happened. But when I mixed with water and started working through hair instantly started feeling burning sensation thought it might pass but got worse within minutes. Hot, burning, not itchy but quickly washing it out and took Cirterinazine and dryed hair and put deep moistureriser into the skin to cool it down. Done some research again and out this : Black henna reacts with air to create a black color because it contains paraphenylenediamine (PPD), a toxic chemical that's also found in some hair dyes. PPD is an aromatic amine compound that can cause allergic contact dermatitis and has been linked to induced hypersensitivity. Black henna often contains higher concentrations of PPD than commercial hair dyes, and cosmetic products containing PPD on the skin can cause serious allergic reactions. But it says free from all Allergens?? And no mention about ppd in the ingredients?? I later looked at the henna paste which I'd left in a bowl. It had actually gone all blackish in colour on the top after reacting with air So be careful as reactions can be very nasty as many of you must of experienced
M**A
Almost perfect
My hair is very dark brown so I got a lovely rich black colour when dyed. Application is a bit of a hassle as the product dries quite quickly and you find yourself having to apply the product really quickly to ensure coverage. Other than that I’m super happy with the colour and would continue to keep buying.
Trustpilot
1 week ago
1 month ago