Bold Uniq Purple Shampoo for Blonde Hair - Toning Shampoo for Blonde, Platinum, Bleached, Grey, Ash, and Silver Hair - Eliminates Brassy, Yellow Tones - Vegan, Paraben & Sulphate Free - 237 ml/8 Fl Oz

After using many purple shampoos on the market (including some very pricey ones), I decided to buy this a couple of weeks ago and didn’t realise how much of a staple this would become in the hair routine. I love it. I previously used on my hair to achieve an overall cooler tone to my balayage, which worked great. However, recently I did my roots at home (with help from a family member who is a hairdresser) due to lockdown and my roots went a little orangey. After one use this shampoo took out these brassy tones and achieved an overall silvery look to my whole hair, I didn’t even have to use a toner. If used weekly for 5 minutes this can rid any yellow tones and keep blonde hair looking freshers for longer. However, for those out there wanting to achieve a more overall silvery look, by adjusting the leave in time to 10-15 mins this is attainable and the difference is noticeable straight away. Because each hair reacts differently I would definitely suggest (as the instructions state) to build a tolerance to the shampoo, with first use having a low leave-in time (I had it on for 3 minutes the first time and still noticed a difference). This will also minimise the chances of turning your hair a more violet colour as opposed to blonde! Also, wear gloves - this stuff is the strongest I’ve ever tried on the market and can stain hands and finger-nails if not careful (& towels!). Overall; great price, effective product, perfect for blondes aiming to cool down their brassy tones or lengthen time in between root refresh’s at the hairdresser (hell do we need that right now). The only downside is, this product can be a little drying so I would recommend a weekly mask to minimise effects. The photos attached are 1) before 2) after 3) after in different lighting.

I have used this before so I knew it would work again. I’ve bleached my hair 5 times and it was very brassy, orange and yellow. I tried using a blue shampoo for the orange but it turned my hair green. So I tried the purple this time. My method was to ignore the instructions and put it on dry hair instead of wet because my hair was a very orange dark yellow. I wouldn’t recommend doing this on light blonde as you’ll go purple. I left it on for a maximum of 5 minutes as I could see it was starting to turn the ends purple. (The ends of my hair were a much light blonde)Make sure you use gloves for the application and washing it out. Purple gets everywhere!It didn’t smell horrible to me.You can see from my photos the results it gave me. A much better blonde without the orange yellow tones I have before. I will do this again in a few days but probably on wet hair as my blonde has gone a lot lighter in tone now.It’s definitely worth paying more for this as it’s honestly the best one out there that actually works. I’ve tried the branded purple shampoos and they hardly did anything to tone my hair. This one works!

I have box dyed my hair blonde for over 3 years and this lead to it looking more yellow and brassy. It was also very dry and the amount of split ends I had was shocking. I wanted to change the colour of my hair to a ashy/silver colour and this product came highly recommended online and on YouTube vlogs. It's smells very natural, almost fruity but the vibrancy of the purple shampoo can be overwhelming but do not worry, it doesn't seem to stain clothes or bathroom tiles but please wear gloves when applying as it does stain hands (as I found out!) For the first application I left it on for 5 mins and instantly the brassy tones had disappeared. The lighter parts of my hair did have a purple hint but this is easy to fix with a clarifying shampoo in the next wash. For the next application I left it in for 8 mins and it went more of a silver colour but still didn't take to my roots as well. For the final go I left it on for 15 mins and this also dyed my roots leaving my hair an ashy/silver colour all over. I was surprised at how soft and healthy my hair felt after using it and it was as if my split ends just repeared themselves. Great value for money too and you don't need a lot of it as it spreads well. I find every 4-6 weeks is a good time frame to top up as it's non-permanent so will fade. Overall amazing product with salon results 👍

This purple shampoo from Bold Uniq really does the trick—my hair comes out with a brilliant silver tone that looks salon-fresh every time. It knocks out brassy tones like nothing else I’ve tried and leaves my blonde looking clean and cool.It also smells absolutely lovely, which is a nice bonus! The scent lingers subtly after washing and gives a fresh, clean feeling.The only reason I’ve knocked off a star is that it can be a little drying if you use it on its own. I’ve started pairing it with a good blue shampoo or deep conditioning treatment, and that keeps my hair soft and healthy while still getting that amazing tone.All in all, a great product that really delivers—just make sure to follow it up with a hydrating conditioner.

Oh my goodness I don’t usually right reviews but I felt this one needed it! I don’t even know where to begin, this is the bestest purchase you will ever make on yourself, it truly means it when it says this is like no other purple shampoo!! My hair was yellow.. and literally nothing would take it away and I mean nothing! So I thought I’d got nothing to lose and took the risk, reading all the reviews.Well I’m so glad I did, I will never look back!! My hair is officially white!! I absolutely love this toner, please do not even hesitate to get this. I can 100% say I will get this time and time again, and recommend this to everyone I know. It’s actually saved my hair! I can’t get over the difference.Now don’t get me wrong you will need some deep conditioner after depending on your hair and how much you’ve bleached ext. Mine was bleached a few times, so the condition of my hair wasn’t great. But after doing this with a deep conditioning, I am amazed by the results. Don’t bother with salons! Just go buy this bottle! Cheaper, more effective and less time. You won’t regret it ❤️

I love this shampoo but gloves MUST be worn when applying. Similar to Mrs T, I’m a new blonde after being brunette all my life. This shampoo has turned my colour from a yellow blonde to a nice cool ash blonde and every time I use it (once a week), I see a different shade so it’s doing something. I leave on for about 5-6 mins each time and I always shampoo & condition normally after use as it’s difficult to handle before that.All in all, good value and a noticeable difference in colour. Will buy again.Since using for several months, I’ve been advised by my hairdresser not to use anymore. She showed me my new grey roots were tinged purple... it looked awful! It certainly tones down your hair but grey roots don’t react well.

Honestly I wasn’t expecting much but I dyed my teens hair blonde and it went bright yellow and dark yellow in places this shampoo evened it all out and it went platinum!The first time I used it I only put it on for 6 minutes and it did remove some of the yellow but didn’t do much, the second time we put it on for 12 minutes and it was so much better but still not perfect, the third time though for another 12, perfection.There was one strand of hair that wouldn’t go platinum and stayed yellow but it’s just because it wasn’t bright enough. After bleach bathing that one strand and then using the shampoo again it did also go platinum.It has a building up effect, don’t expect it to fix it on the first wash it goes more platinum each time you wash it.My teen now just needs to use it once or twice a week to keep on top of it but it’s such a stunning cool platinum colour and a perfect canvas also for fun pastel colours.It does have a bit of a weird smell that is not overpowering and goes away after you use your own conditionerI never thought we could get platinum at home but here we are my kid is absolutely chuffed

I Never ever leave reviews and i joy reading then j just never do.but this product this is worth it .I have really dark hair and I went all blond two days ago. It looked great for a day and then I noticed a brassy tone I really couldn’t stand. I am allergic to toner so all I was able to do bleach is my hair and then use purple shampoo. I have tried the very expensive Paul Mitchell before and I can tell you don’t waste your time or money. But this product right here game changer !I bought shampoo and conditioner . The shampoo I left for 10 minutes and it was super effective . I rinsed it it looked amazing ( and my hair was brassy brassy think slim shady and you get it) one thing I will say is that it does leave your hair feeling dull so you MUST get the conditioner for sure .I applied conditioner as well left for 3 minutes and rinsed it all out.And I am no longer brassy at all , my hair is so soft and so glorious and looks healthy.This purple shampoo and conditioner set does everything it says and promises and then some.Beyond happy and signed up for subscription.My hairdresser did recommend using purple shampoo with every other wash if you only use bleach and no toner and I ca guarantee you you will never have brassy hair again.

I used olaplex to wash my hair and remove any residue. I towel dried it and applied the shampoo all over the hair and left it for 10 mins. I seriously love, love the silver color that came back (like in the salon). I recommend 100%

I have tried purple shampoos in the past and I found them incredibly drying or they just turned my hair purple for days, instead of the silvery tones I was looking for. A friend recommended this, and OMG, I love it! The instructions are very clear - leave the shampoo in from 3-10 minutes depending on your hair and desired results. Start at a few minutes and see how you get on for your hair type. If you do leave it on too long and you get a purple tinge, just wash again with normal shampoo and it’s gone. It’s brilliant! It lifts my blonde hair to a gorgeous clean blonde with silvery tones, and once a week maintenance is all I need. I even once had a dye disaster which have me the dreaded brassy root glow. - this stuff calmed it right down. This shampoo doesn’t dry out my hair like the other purple shampoos I’ve tried previously and I actually use it alongside the matching conditioner. It makes my hair feel super-soft and even though my hair is fine, it doesn’t weigh it down. I honestly won’t buy any other purple shampoo & conditioner now and I have already re-ordered more!

Ok so, the preface: Writing this review after 2 uses. I read dozens of reviews before buying this product. The cons I read were either 1) it didn't work or 2) it was extremely drying. I have to wonder if for 1) did you follow the directions properly and/or how light was your blonde hair to begin with? and for 2) again, did you follow the directions and what kind of hair type did you have to begin with: Is it really fine hair? Was it already damaged? How often do you wash your hair? Is it daily?So a little about me... I'm not a hair stylist but have enough family members who are to know how to be hair literate lol. I recently highlighted my hair with a cap and Wella bleach with 20 developer. Done this plenty of times in the past with great success but didn't leave the bleach in long enough so my hair had more brass than I normally like even with using a Wella toner (light ash blonde) immediately after. My hair type is medium-fine but lots of it, naturally frizzy with some wave, and is not damaged. After styling (I always use a leave-in styling conditioner prior to applying heat) my hair looks lovely. I also wash my hair every 2-3 days. With that said... here's what I've done thus far with this product.1ST USE: left on for 3 minutes per the instructions on the bottle. Since many of the reviews commented on drying, I immediately followed it up with a 15 minute Olaplex treatment (#3 bottle). I HIGHLY recommend investing in Olaplex for restoring health back into processed hair. It's excellent. Anyway, after first use the shampoo definitely toned down the yellow/brass from my hair but not substantially. It was MINIMAL. Even I couldn't notice it at first but after styling I could definitely see a difference that left me eager and looking forward to trying it a 2nd time but leaving it on for a longer duration. Side note: I would also recommend giving your hair a few days break before using this shampoo again just to be safe. While it did not dry out my hair at all, I also hadn't washed my hair for 3 days which left some natural oils on my hair to help protect it from whatever processing it was going to endure from the shampoo.2ND USE: My 2nd time using this shampoo was 6 days after the 1st use. It had been 2 days since I washed my hair as well. I left it on for 6 minutes this time and definitely saw a much more substantial change in my hair this go around. It toned down the brass really nicely. Some areas more than others but no worries as I like dimension. Once again, I followed up the shampoo with a 15 minute #3 Olaplex treatment. Styled my hair as usual after and still really couldn't notice any drying/damage. Perhaps because I restored health back into my hair after utilizing Olaplex? Dunno, but I'd rather be safe than sorry and will continue to follow this pattern regardless :)I plan on using this a 3rd time in about a week or 2 as I'm already very happy with the color of my hair. I will probably leave it on another 6 minutes the 3rd time just to keep the color as is. It's really important to keep in mind that this shampoo is not a LIGHTENER. Perhaps many of the individuals leaving negative reviews have different expectations than what TONING is about. A toner is not a bleach. It's a way of neutralizing a color from the opposite end of the color spectrum. Only bleach will lift color. COLOR WILL ONLY DEPOSIT COLOR. Thus, that's why depending on how lifted your hair is to begin with some people will walk away with a purple tint on their hair because the purple shampoo color deposited into the follicle. Boom, science.With all of this said here are my recommendations for using this product!1) Use it after not washing your hair for 2-3 days to allow some natural oils to become a healthy barrier from whatever processing this shampoo will do to your follicle2) Immediately follow it up with a leave in conditioner that works well with your hair type. I recommend Olaplex.3) DON'T use this daily. This is definitely not a daily-use shampoo. It's meant to be used sporadically so anyone complaining about the price tag for such a small bottle is not thinking of the full picture here.4) Follow the directions the first time around and don't leave it on for longer than 3 minutes. Slightly bump up the duration every time thereafter at your discretion or until you find a duration that works well for you.Wish I had taken before and after pics but you're going to have to trust me on the above and give it a shot yourself!!

Didn’t erase all yellow in the first attempt even if i put the shampoo twice, first time on dry hair, second after washed hair. Probably next time will come almost clean white. On porous is already white, the rest no. I want to mention the roots are bleached and coloured ! Good product, though! I already tried Fanola and Fudge clean blonde this one is more powerfull

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