IT Cosmetics Superhero Mascara, Volumises & Lengthens Lashes, Made with Biotin, Shade: Super Black

I’m in my 50’s and don’t wear much make-up but mascara is a staple. I’ve tried dozens of brands over the years some good, some bad and some ugly! My old favourite got discontinued so I had to start searching again. This one is probably the best I’ve ever had as far as improving the look of my lashes (which are ok but very fair). I applied one coat this morning (top lashes only) and have had no smudges all day. The brush is really slim and gets all the little lashes which us great, I’ve yet to test its effectiveness in the rain but that will come tomorrow and I will update my review if I end up looking like Alice cooper! So far I’m thrilled! UPDATE: It's not waterproof - but, on checking, it doesn't claim it is! :) My mistake - still top marks. Best of all, it's made in Italy and anything not made in China is worthy of credit!

Arrived before the delivery date. Well packaged and therefore arrived in good condition. I was sceptical about the claims made about this mascara. However I was pleasantly surprised. It gives lashes volume and length and really makes a difference. I have sensitive eyes but it did not affect them. I often find mascara can make my eyes run but this was not the case with this product. It lasted all day without smudging. A bit pricey but worth it.

This mascara was recommended and I was slightly apprehensive about spending £21 for a mascara. On the first application, I realised it was worth every penny. The only mascara that has instantly lengthened the look of my sparse lashes (I'm nearly 60) I would highly recommend.

A mascara for dramatic effect! I do have fairly long eye lashes but the effect of this is pretty outstanding. Thicker and longer and easy to apply, I think this mascara is possibly the best I've used. However, I'm not using it for daytime...it is a night time look, for me at least. But then I'm a sensible mum of three so not looking for dramatic big eyes at work!

I love mascara - I like this one but after hearing great reviews - I am left feeling a little let down.

Not as good as used to be bit clumpy

I bought one of these ages ago and it made my lashes long and thick even after one coat and my lashes are a bit sparse,however I couldn't get along with the curved brush,happy to see the brush is now straight which is much better,yes its pricey but more effective than any mascara ive bought before,very pleased with it!!!!

From the very first use, this mascara was clumpy and lumpy. I tried washing the brush but the lumps were in the tube. Horrible. It's in the bin. Don't waste your money.

Bel effet comme tous les produits de cette marque

Parfait Très bon prix sur Amazon

Mascara meraviglioso, super nero e volumizza tantissimo le ciglia. Di solito non si devono fare troppe passate, invece con questo più ne metti e meglio è. Lo uso da anni, assolutamente il top!!

This mascara is the best one I have ever used. I have tried dozens of different mascaras over the years, and nothing else even comes close to this one. It coats my short skimpy lashes perfectly. It makes my lashes look longer and fuller. It doesn't flake. It doesn't clump. It is the only mascara I will ever buy. I hope IT never stops making it.

En la tienda el doble de producto cuesta menos que el precio por el que lo compre, y era la presentación mini.