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💫 Define your coils, own your bounce — never miss a curl moment!
As I Am Curling Jelly Coil and Curl Definer is a 227g styling cream designed to enhance and define natural curls with 72% curl retention in high humidity. Formulated with natural moisturizers like aloe and beet root extract, it minimizes frizz while adding shine and bounce without stiffness. Ideal for wash-and-wear routines, it improves elasticity and reduces shrinkage, making it a must-have for soft, long-lasting curls.


| ASIN | B007IVW5M0 |
| Benefits | 72% curl retention after 5 hours in high humidity, Shiny curls without frizz, Improved elasticity, Shrinkage reduction, Perfect for wash and wear. |
| Best Sellers Rank | 5,818 in Beauty ( See Top 100 in Beauty ) 29 in Hair Gels |
| Brand Name | As I Am |
| Customer Reviews | 4.2 out of 5 stars 4,205 Reviews |
| Global Trade Identification Number | 00858380002066 |
| Hair Type | Curly |
| Hair type | Curly |
| Item Form | Cream |
| Item Type Name | As I Am Curling Jelly Coil and Curl Definer 227g |
| Item Volume | 236.5 Millilitres |
| Item Weight | 8 Ounces |
| Item form | Cream |
| Liquid Volume | 236.5 Millilitres |
| Liquid volume | 236.5 Millilitres |
| Manufacturer | Avlon |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Product benefits | 72% curl retention after 5 hours in high humidity, Shiny curls without frizz, Improved elasticity, Shrinkage reduction, Perfect for wash and wear. Product benefits 72% curl retention after 5 hours in high humidity, Shiny curls without frizz, Improved elasticity, Shrinkage reduction, Perfect for wash and wear. See more |
| Scent | Coconut |
| Scent Name | Coconut |
| UPC | 885215344244 791769487460 885829281669 885650170705 885670296119 885310328194 698798582497 887156479467 884904388132 858380002066 |
| Unit Count | 227.0 gram |
Y**A
Defines curls without stiffness
This curling jelly works very well for defining coils and curls while still keeping them soft. It provides good hold without leaving hair crunchy or flaky. A little goes a long way, and it layers well with other products. Great for enhancing natural curl patterns while maintaining movement.
L**U
Amazing stuff even for fine hair
I have fine curly hair (mostly 3a) and recently started following the Curly Girl Method. I've struggled with getting definition and the Cantu curl cream was a little too heavy to put on my hair (although it works fine for a light damp refresh). I washed my hair today using this after leave in conditioner spray (Imbue) and before gel. Finally I've got defined curls that aren't weighed down! It's light and easy to make sure you don't get too much on your hands. I didn't coil with brush or fingers and have fully formed ringlets. This stuff is magic, and should last me ages!
F**O
Nice product, shame about the packaging
I like this gel a lot. It gives me decent hold and doesn't feel like it dries out my hair. However, I find the packaging really frustrating. The product is extremely runny, and when you try to scoop some out, half of it slips through your hand. It doesn't make any sense to me that it comes in a jar – surely a bottle would be a better choice?
A**R
Best curing putty ever
Best curling jelly for mixed race and Afro carribean hair !! Great definition not too greesy !! Need bigger tubs as it goes very quick and under £8 good value compared to other vendors
A**R
Not for this Afro 4C hair in terms of curl definition but excellent for moisture even on 4C hair
Not for 4C this Afro hair, this product didn’t do anything to my hair, having used it on a thoroughly washed and conditioned hair. It may be for other soft textured curly hair but certainly not for thick Afro hair. On top of that, it’s expensive as you only get a small tab. Updated review: I have added 2 stars to my initial review and the reason being that, it has left my hair so moisturised and soft for days, the stickiness of the product is gone and my hair feels so soft to touch. Also, it didn’t flake on me at all, and I can feel some coils from underneath my hair when I touch it though not many curls are showing when you look at my hair. Like I said, it may work perfectly for people with slightly looser curly patterns when it comes to curl definition, but for moisture, it’s great even for thick 4C hairs like mine.
A**L
Gel
Smells great and does the job
L**I
Curl define
At long last I have a found a range of products that not only do wonders for my hair but also my skin!! I have tried so many product on my shoulder length 3C hair, some left it dry, others flaky and others really irritated my skin and scalp. As I Am products, nourish my hair, giving it a vibrant shine without any oily residue. The moisture balance is just right and you don’t need oodles of product to get a ‘just left the hair-dresser’ finish. This curling jelly is very lightweight and you only need a small amount to define those delicate curls.
S**N
Its changed??
USED to love this. Good product and cost under £5. NOW price has nearly double and product is now so runny and useless. Need to return
J**D
Génial et super odeur
J’ai acheté ce produit qu’une copine m’a conseillé je ne regrette absolument pas l’odeur est genial la texture top et elle fait parfaitement son taf boucle bien definies cette gelée c’est un véritable plaisir à l’utiliSation je suis deja a plus de la moitié du pot je pense vite le recommander
M**.
Perfetto per i ricci 2b/c
Prodotto styling fantastico! Perfetto anche per chi come me ha un riccio di tipo 2b/c non appesantisce assolutamente il capello e non fa il solito "effetto bagnato" lascia i capelli super morbidi. Il profumo è buono sa di cocco ma soprattutto è delicato non da fastidio. Arrivato nei tempi previsti.
C**Y
WORKS LIKE CRAZY!
I was using MopTop for the longest time, but their price kept jumping, so I tried this. IT'S DIVINE! Not as sticky as Moptop, and does a great job of creating curls in my naturally wavy hair. I love it. I first run California Naturals conditioner through my long hair--just a quarter size in my palm--then a good silver dollar size amount of As I Am, and tit works like a charm! LOVE THIS STUFF! And, it's priced well for long hair, since I go through one of these a month.
L**A
It’s the best product for my hair
This product does not dry out my hair, it defines my curls beautifully.
E**N
Gel para rizos que define bien sin dejar el pelo rígido
Muy recomendable si tienes el pelo rizado o ondulado y buscas definir los rizos sin que queden duros o apelmazados. Este Curling Jelly de As I Am nos ha parecido bastante bueno para definir el rizo de forma natural. En nuestro caso lo hemos usado sobre el pelo húmedo y ayuda bastante a marcar la forma del rizo sin dejar ese efecto “cartón” que tienen algunos geles. Lo que más nos ha gustado es que define bastante bien y mantiene la forma durante el día, sobre todo si se usa con una buena técnica de secado o difusor. El rizo queda más ordenado y con menos encrespamiento. También se nota que no es un producto pesado, por lo que no deja el pelo apelmazado si se aplica la cantidad justa. Como punto menos positivo, si te pasas con la cantidad puede dejar algo de residuo o sensación pegajosa, y en cabellos muy finos hay que aplicarlo con cuidado para no sobrecargar. En general, es un buen gel para definir rizos de forma natural y mantenerlos controlados durante el día. Pros: * Buena definición del rizo * No deja el pelo rígido tipo “cartón” * Reduce el encrespamiento * Ligero si se usa bien * Aguanta bien durante el día Contras: * Puede dejar residuos si se usa demasiado * Algo pegajoso con exceso de producto * Requiere ajustar cantidad según tipo de pelo Conclusión: Muy buena opción para definir rizos de forma natural y mantenerlos controlados sin perder movimiento.
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