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This has been my go to for over 10 years. It produces beautiful results. Highlights and low lights and a beautiful array of colors works excellent on brown hair.

I’m seriously impressed with Clairol Kaleidocolors Violet Powder Lightener! This photo shows my result right after bleaching — and I didn’t even use a toner. The violet formula really helped cancel out brassiness while lifting, and my hair came out a clean, bright blonde instead of the usual yellow. The powder mixed smoothly, applied evenly, and lifted my hair much faster than other bleaches I’ve tried. My hair still feels surprisingly soft and not overly damaged, which is always my biggest concern when lightening. If you’re trying to get to a pale blonde and want something that helps control warm tones during the process, this stuff definitely delivers. I’m honestly shocked how light it got in one go without toner. Highly recommend — this will be my go-to bleach from now on.

Works good. Still using.

This Kaleido colors powder lighter was such a great buy. It was cheaper than if I bought it at the beauty supply! I was ordering some other things and was getting ready to do a highlight. The next day realized I was out of lighter. I thought hey let me see if they sell this on Amazon which is kaleid colors is my brand of choice. They had it I bought it. I couldn’t believe the price in really super happy with it. I will buy this again!

Got that horrible faded blue dye right out of my head and turned my hair white which is exactly get wanted, a clean canvas.

love this bleach but i would have thought it would fill the whole container up in reality. It only fills it up halfway.

used with 30 vol. developer. i usually have to bleach my hair 4 or 5 times to get it this light, but it took me all the way from black to light blond in 3 45-minute sessions, all with zero breakage (but a little bit of burning). i'm flabbergasted. will be buying enough to stock a nuclear bunker for the foreseeable future.

I've been using this product for years and I am always satisfied

D’habitude j’ai toujours les cheveux qui vire orange quand je bleach. La, sans même mettre de toner j’ai réussi a avoir un blond mieux que jamais aucune coloration ne l’avait fait. Vraiment 10/10

Read somewhere that it has a strong odor so I prepped myself for that stinch but didn't smell a thing, maybe everyone is different.... It's not harsh on hair if u follow instructions and final result is superb. I was very happy to see my client glowing face. My first time doing hair bleach and loooove it

Good item and fast delivery, thanks

I never leave reviews but I had to leave one for this bleach. I accidentally bought the wrong type of bleach, only realizing it after when I got it.. my hair was dyed black box dye very recently so I wasn't expecting much lift but it did lift the black out using 30vol. I was very impressed and surprised with the results. My hair afterwards felt dry but it's bleach, what do you expect? Lol. I would recommend.

I used this stuff to bleach my hair and beard. Now being a redhead I wanted a change. My goal was platinum blonde. I bleached it twice and followed up with purple shampoo and conditioner which rehydrated my hair and made it soft again. I highly recommend this product. It's not stinky and it works absolutely fantastic. I've used other brands that took 4 or 5 rounds and lefty hair brassy and brittle and stunk . One tub of this will get you 4 bleach jobs and I have long hair past my shoulders.