Semi-Permanent, Pastel Pink Hair Dye, 5 FL OZ, Pink Puff

i love this dye so much, it's the perfect shade and it's pretty neutral/almost cool toned which i love, and in my experience it doesn't fade fast at all! i would just recommend leaving it on for more like an hour+ if you want it to really stick extra long, but either way it's good. however, these reviews have me IRRITATED...you see how they specifically instruct you NOT to use the dye on any level other than a very light blonde? yeah, your hair is turning out badly because you're using it on hair darker and more yellow than that...the recommendations are THERE FOR A REASON!, you probably shouldn't expect your hair to magically become lighter and more toned when you put a pastel color on it just because that pastel is modeled on hair that is that light, you can't expect it to look good on the wrong base. it won't cancel out or lighten anything, it's just gonna layer on top! end of my little rant, but i feel like this is not talked about enough. bottom line, if you have very light hair (like level 11 or a little bit below) that isn't yellow, don't be scared to buy this, it'll work super well! it might be a little bit brighter than what you might want immediately after dying if you leave it on too long, but give it a few washes and you'll be very happy!

This product is great it doesn't fry your hair the color is beautiful I will buy this always

Bought 4 of these to make sure hair was coated completely. Results were not that. Color was pretty where it took. Hair feels amazing due to conditioning factor of the product, felt like I was just applying a hair mask. As for the color results I’m not impressed for the price I expected more reliable almost salon grade results . Level 11/10 blonde hair product should have taken amazingly. Left on bout 45 min if you count the 15 min of rubbing into hair making sure was covered and then the 30min just sitting processing. A great product if you are going to do the most damaging application of bleaching all the hair pigment out of your original darker/darker hair then applying.

I bought this dye January 2026 and just finished the last of it today. It's worth every penny. Pink puff is my jam. It's the perfect barbiecore neon pink, lasts forever, smells incredible with no damage to my chemically processed hair. I get compliments from women AND men anywhere I go!

Been dying my hair and my partners hair with Overtone color conditioner for over 3 years. Decided to give this product a try because it's cheaper. Will definitely never buy it again. I have quite a high skill level in dying hair with color conditioners. I bleach my partners black middle eastern hair to blonde and dye his bright blue. My hairdresser bleaches my hair to a perfectly even level 10 blonde and then I color my own hair pink, usually with Overtone. I always get compliments that my hair dye is super even, and the same for my partner too. Despite having quite a high skill level, it was almost impossible to get this product even. It felt like my hair was eating the product, and it was way too thick to spread evenly. It took more than twice the time that it takes with Overtone to get it to what looked even. There just wasn't enough moisture in the product for it to spread properly. I used 2 tubes for my medium length hair. And there are no guidelines anywhere about how much product to buy. In the three and a half years that I've been dying my hair pink, it has never come out such an awful mess as this. The front is florescent pink. There are patches that look pinky orange. The back looks a completely different color to the top. It is patchy all over. There are blonde patches where it didn't take at all. I'm going to need to wash it several times to get the pink to fade, and then start again. I don't recommend this product at all, even if you are reasonably experienced in using color conditioners.

This color is sooo pretty! And most cooors will start fading after the second wash and soon the color is fading so quick, this one so far has really stayed pretty vibrant ! The photo is after 6 washes and it’s stayed pretty vibrant , easy to use , leave on for 30 but I went 45 by accident lol but with no problems and love it! Will be my new go to for pink hair colors !

I am a natural blonde, so I was under the incorrect impression that I did not need to bleach my hair. I have had bleach highlights in the past, and even after letting this dye soak for well past the recommended 30min and rinsing with cool water and dye-safe conditioner only, the ONLY parts of my hair that are pink are the ones that have been bleached in the past. The parts that came out pink are cute. But I now have very patchy pink dye. I will likely buy more and use after bleaching.

Came out so cute! I used pink puff on my faded pastel pink hair. It was VERY thick and I used 1 and 1/4 tubes for my shoulder length hair. The scent isn’t the nicest but eh that’s alright!