HBR's 10 Must Reads on Strategic Marketing
Product ID: 4519723
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Stop pushing products―and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in Create products that perform the jobs people need to get done Get a bird’s-eye view of your brand’s strengths and weaknesses Tap a market that’s larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing Review: Great Buy - Fantastic read Easy to read Very relevant topics We'll structured and progressive I like HBR Excellent for getting a grip on the consumer experience and understand a bit more about the Marketing cycle Review: awesome - They are all benchmarks of excellence. I've read Marketing Myopia, Malpractice and The One Number multiple times. They just keep getting deeper better each read. Thank you for including a 50 year old essay which rocks with brilliance for the digital era.
| Best Sellers Rank | #237,652 in Books ( See Top 100 in Books ) #1,030 in Business Motivation & Self-Improvement (Books) #1,184 in Business Management (Books) #1,961 in Leadership & Motivation |
| Customer Reviews | 4.5 out of 5 stars 272 Reviews |
V**S
Great Buy
Fantastic read Easy to read Very relevant topics We'll structured and progressive I like HBR Excellent for getting a grip on the consumer experience and understand a bit more about the Marketing cycle
A**R
awesome
They are all benchmarks of excellence. I've read Marketing Myopia, Malpractice and The One Number multiple times. They just keep getting deeper better each read. Thank you for including a 50 year old essay which rocks with brilliance for the digital era.
B**6
Good but Nothing Really that New or Noteworthy
This is pretty good book but there isn't too much in here that you haven't heard before if you are a trained marketer. What is nice is the reinforcement and the case studies. I just wish it was more actionable with frameworks or systems to use.
S**A
Great to Brush Up on Basic Principles
I bought this book as I had moved across country with my husband and was looking for a new job in Marketing. It was helpful just to brush up on key principles and buzzwords for my interviews.
D**A
Five Stars
Great collection of articles. Pretty interesting.
C**R
Love
I love the HBRs top 10. Perfect morning read.
T**P
Another HBR gem
Like most HBR books, contains invaluable and interesting information on marketing. A good mix of old principals with new concepts that reflect the realities of today's modern, short attention span, social media driven consumer.
R**N
Good Marketing Collection
Lots of worthwhile articles. HBR does a good job with its collections. The only knock would be that some of these articles are available on the Internet free of charge.
S**E
outdated
Customer Centricity ist ein gutes Konzept, alle Artikel in dieser HBR Sammlung drehen sich darum. Allerdings lässt es sich schnell zusammenfassen: Verkaufe etwas, das Menschen haben wollen. Die Artikel sind leider auch schon etwas überholt. Beim Beitrag, der vorschlägt man solle den CMO durch einen Chief Customer Officer (CCO) ersetzen dem dann so ziemlich alle unterstehen, Marketing Personal durch Customer Manager ersetzen, und überhaupt die ganze Organisation ändern, musste ich schmunzeln. Den (akademischen) Autoren fehlte ganz offensichtlich der Einblick in die Alltagsrealität großer Organisationen.
B**I
Everything went smoothly with the order and delivery. Thank you very much for the quality of the content produced by HBR
Fast delivery Greet contents I recommend that business books to everyone interesting to develop leadership vision and competences. Great materials for personal development.
P**D
Five Stars
Recommended by a friend- 60% outstanding, 30% interesting, 10% meh. Worthwhile!
Y**J
Must read
Great Book, very insightful.
A**Y
Definitely a must read!
This book is a must read for people interested in strategic marketing. The book is well written to explain the concepts with good examples and simple language.
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