COLORCHARM Demi Permanent Hair Color - Gloss, Refresh & Tone - 2 Fl Oz

I've used Wella products for a number of different uses such as toning ombre ends or combatting brassiness. I've always found it to be gentle and effective. The demi-permanent options are especially useful for those of us who don't want to commit to fully dying our hair (and dealing with the required upkeep afterwards. I'm currently dealing with more visible grays, and I'm not interested in the full maintenance of regular permanent dye. I also won't commit to the cost of the salon, so I've been experimenting with ColorCharm Demi-permanent to see if I can blend the grays in, tone them down and *stop plucking them* (a real no-no). Currently I have the 5N, 6N and 7A. I wish the darker colors had an 'ash' formulation, because I don't prefer the warmer tones with my coloring. But I've not noticed the 5N nor 6N are giving any orange or brassy tones. The last formulation I did was to split the 3 colors evenly, but as we move into fall and I don't mind the darker tones, I think I'll use the 5N with the 7A to potentially achieve a bit more grey coverage. I generally shampoo, towel dry, mix the ColorCharm at a 1:2 ratio with the level 10 volumizer, and use a bottle with a 'comb spout' to distribute mostly on the roots and just a few inches down the length to blend. I also wear gloves and distribute with my hand as necessary or comb the color through. (A bowl and brush would work just as well.) I haven't noticed any obvious lines with this method. I leave on about 20 min and rinse then condition. The photos below are after about 3 washes or so, in different light. It definitely fades (so these pics don't show the coverage after initial application), but the even fading is kind of the point, to avoid a harsh grow-out line. You can see visible grays (and the plucked regrowth...tsk tsk), but they are diminished and not as stark. I'm hoping, as I allow more to grow in, the Demi-perm solution can help the grays blend in as they become more prominent and I'll eventually lean toward lighter formulations. The price is right and the formula is gentle.

Toned down Demi permanent warm brown that showed up red on previously highlighted hair. The original highlights were very light and not brassy at all. Very impressed with the results! It was not super dark and the highlights are still visible with noticeably less red. It’s more caramel now. There’s still some warmth there but it’s 90% toned down from what it was. I used clarifying shampoo to get the majority of red out before using this color (it was light pink/copper color). Will 100% be using it again in the future if the red is still visible after some fading. Photo 1 is before and 2nd is after the cool blonde. Highly recommend if you’re in my situation.

Did exactly what I wanted it to do! I've been growing out previous hair dye for the last year and a half but the ends of my hair have gotten brassier and brassier. My natural hair color is a light ash brown so I wanted to try something affordable that could tone the brassiness out of my hair and so I landed on the 7A toner "medium cool blonde" rather than buying really expensive brunette brass toner hair masks (which were $15-$20+). This worked great at toning the brassiness out of my hair, I think I still have a touch of brassiness but it's still wayyyy less than the before. I will attach a picture showing the before and after, you can clearly see the huge difference!! I went with color 7A bcause after seeing reviews and watching TikTok videos, it seems like these wella colors run a bit darker than what they're marketed as. I couldn't imagine using 7A as a natural or bleached blonde😅

It lasts! I appreciate how it made my hair feel afterwards. I will definitely be buying more!

Don't do what I did and buy this because everyone's saying the colors come out so dark. I wanted a nice Medium ash brown but not realizing my roots are the newest hair Only bleached once for idk maybe atleast a year so I tried doing a root smudge since apparently the color comes out so much darker 🙄 and yeah they came out lighter then the box shows so now I'm a dirty golden blonde 🤦. If you haven't bleached your roots but maybe once like me and want that ashy brown color then definitely first wash your hair so all the residue is gone and pigment can pull through instead of sitting on top of product. Then your probably going to want to go with a 6N to have the best of both cancelling pigment worlds but you can only use a 10 volume developer with a demi so if you don't want to deal with rinsing out fast then I'd probably reccommend just going with the permanent since you can use 20 volume with that which slightly opens the hair cuticle instead of just coating it like a demi does. It's just less stress imo. I went with a 6N in permanent and now I have the perfectly balanced roots but now I just need to tone my ends more so take my advice if you don't want Honey blonde roots because even at a 7A it didn't pull out any golden but that's because it won't since it only deposits and doesn't lift or pull anything out . Color charm is pretty good but if you don't know much about color then I hope this helps. This is my hair or roots after using the 7a which I guess looks good here but everything does after makeup and in just a couple days it's now light golden blonde not what I hoped for to me that's just a waste of time and money 🫠

Been using permanent and temporary boxed dye for so long. Tried gray transitioning, but just not ready. This stuff is great. Less mess, less smell, easier on the hair, and the coverage is much better than you get with the boxed stuff, in my opinion. I like that I can make as much or as little as I need with the developer. Ditch the boxed dye. You won't be sorry.

I've been using COLORCHARM Demi Permanent Hair Color for about six months, and I much prefer it to permanent hair color. The biggest difference for me is how much gentler it feels. I notice much less hair shedding during and after coloring, and my scalp doesn't burn or itch either during the application or afterward. I used to have both of those problems with permanent color. The color lasts well enough to get me to my next root touch-up. It fades gradually but definitely doesn't wash out completely - after six months of using it, the color is still visible through the lengths of my hair. It doesn't cover gray hair 100%, which is expected with a demi-permanent color, but that is actually one of the reasons I like it. I wasn't looking for perfectly solid coverage. The slightly uneven coverage creates natural-looking highlights and dimension. Most importantly, as my roots grow out, there isn't that harsh, obvious line between the colored hair and new growth that I used to get with permanent dye. For me, that's a very good trade-off: gentler on my hair and scalp, natural-looking color, and much nicer grow-out.

I recently used the COLORCHARM Demi Permanent Hair Color to cover gray hair and add some gloss, and my feelings about it are mixed. The application was straightforward, and the formula is gentle—my hair felt soft and looked shiny after the process, which is definitely a plus. The product seems to be of high quality overall. However, the color result was quite disappointing. I specifically chose a shade two levels darker than my original color and even left it on slightly longer than recommended, hoping for a deeper, cooler tone. Unfortunately, the result was noticeably lighter than expected and lacked the cool undertone I was aiming for. While I appreciate the conditioning effect and ease of use, the color outcome didn’t align with the expectations set by the shade guide. If you're looking for a very specific tone, especially a cooler one, this might not deliver. Overall, it’s a decent option for adding gloss and softness to your hair, but if precise color and tone are a priority, you might want to consider alternatives.

مش واو صراحه بسرعه راح اللون ما عجبتني

El color me pintó un poco más claro de lo que yo esperaba no obstante estoy satisfecha con como me quedó

I bought the Wella Color Charm in 6N after reading the reviews saying it wasn’t really blonde, but more of a light brown — and that’s exactly what I was looking for! I didn’t want a blonde, but a soft, natural light brown, and this product delivered perfectly. The color is gentle, not too dark, very natural, and it covered my white hairs well. The application was easy, the smell wasn’t too strong, and my hair felt soft and looked shiny after coloring. I’m really happy with the result. If you’re looking for a light brown and don’t want something too blonde, this is a great choice!

Don't let 'blonde' fool you. This is more of a brown, not dark if you don't leave it on long, but a brown nonetheless. I buy the demi of this line as it isn't as harsh as permanent colour. Have bought this multiple times now along with the volume 10. Recommend.

Adds lustre to the hair, perfect for that gloss if you need and fills the hair pigment making it softer