Can I use this immediately after bleaching?

To keep blonde always looking salon fresh, it’s best to introduce Violet Crush Purple Shampoo from the first wash after a salon color application. We hope this helps!

Is this really cruelty free? I thought they did animal testing in China in order to sell there?

We are often asked if John Frieda products are cruelty-free. In our never-ending quest to get our transformative formulas just right, we test our formulas rigorously, but we absolutely do not test on animals. We follow the conventions of the EU and other governmental bans on animal testing for cosmetics. To sum up, John Frieda allows its materials to be tested on animals when required by law. Therefore, we would NOT consider John Frieda to be a cruelty-free brand.

Does this have any blue pigment?

Not really sure what you mean. It is a deep purple color

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Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2

Product ID: 437330259

Details

Age range (description)
Adult
Brand
John Frieda
Hair type
Normal
Item form
Shampoo
Scent
Unscented

✨Brightens and refreshes color-treated blonde hair

💜Crushed violet pigments for brass neutralization

🧴8.3 oz dual shampoo & conditioner set

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Description

💜 Crush the brass, flaunt the frost!

DUAL ACTION DUO - Shampoo and conditioner combo ensures deep cleansing and lasting color vibrancy.
BRASS BUSTING POWER - Neutralizes yellow tones in just one wash for instantly cooler, fresher blonde.
SALON QUALITY SHINE - Revives and moisturizes bleached and platinum hair with advanced violet pigment technology.
TAILORED FOR BLONDES - Specifically formulated to maintain and enhance all shades of blonde, from icy platinum to warm highlights.
FRESH FROM THE SALON FEEL - Leaves hair feeling revitalized, soft, and visibly brighter every time.

John Frieda Violet Crush Purple Shampoo and Conditioner Set is a powerful duo designed to neutralize brassy yellow tones in bleached, blonde, and platinum hair. Featuring crushed violet pigments, this 8.3 oz set restores moisture, brightens color, and leaves hair feeling fresh and salon-ready after every wash.

Specifications

ASIN	B09XYY389D
Active Ingredients	Lactic Acid, lactic_acid
Age Range Description	Adult
Age range (description)	Adult
Best Sellers Rank	#32,591 in Beauty ( See Top 100 in Beauty ) #497 in Shampoo & Conditioner Sets #1,200 in Hair Conditioners
Brand	John Frieda
Brand Name	John Frieda
Customer Reviews	4.6 out of 5 stars 1,420 Reviews
Global Trade Identification Number	00717226281945
Hair Type	Normal
Hair type	Normal
Item Form	Shampoo, Conditioner
Item Type Name	Other
Item Weight	8.3 Ounces
Item form	Shampoo, Conditioner
Liquid Volume	16.6 Fluid Ounces
Manufacturer	Kao USA Inc.
Manufacturer Part Number	00000
Material Type Free	Peroxide Free, Ammonia Free, Phthalate Free, Cruelty Free
Material type free	Peroxide Free, Ammonia Free, Phthalate Free, Cruelty Free
Model Number	28194
Number of Items	2
Other Special Features of the Product	Not Tested On Animals
Product Benefits	Brightening,Cleanse
Recommended Uses For Product	Color Protection
Scent	Unscented
Scent Name	Unscented
UPC	717226281945
Unit Count	1 Count

Reviews

P**X

THE BOMB

Oh My Gosh this stuff is the BOMB for real!!!! It works so well. Go ahead and buy it already you won’t regret it I promise.

25.03.2026

N**N

Maintains highlights very well

Does great maintaining my highlights. Keeps them from looking “yellow,” or “brassy.” Easy on the hair.

25.04.2026

S**M

Great product

I swear this works really well

31.03.2026

C**L

Decent product for the price

So far I like this purple shampoo/conditioner. It has a nice scent that isn’t overpowering. It seems to keep my hair from looking brassy. I use it about every other wash. I’d say so far it’s a decent product for the price!

8.03.2026

S**N

Amazing

26.05.2026

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37889CFA

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In stock

Sold byAmazon SenegalDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Senegal.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Anjali K.

The product quality is outstanding. Exactly what I needed for my work.

1 month ago

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