AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring | 4B Dark Blue

overpriced... results were no better than with the $8 tube of hair color that i get at the pharmacy.

No grays just blond. Thats good!🎯

This was the exact colour I wanted. Very happy.

Why sell something that you can’t use whithout the other bit! Who sells developer separate to hair color! Seriously. Talk about making life difficult ….

As the title states; this is a great light ash blonde and covers up my silver (not grey, grey is dull mine shines like silver). It doesn't have a strong odor. I've been purchasing this brand for several years and have colored my dirty blonde for 30+ years after getting tired of the sun bleach blonde it gets every summer. I know color, basically they're all the basic same ingredients then companies add there own extras such as biotin etc. This brand keeps my hair in great condition, doesn't cause breakage or overly dry hair. That being said, I also don't do my ends every time, over process etc., and I regularly condition my hair. I also maintain the color. People complain about the color fading, unfortunately colored hair no matter the color requires maintenance, its just a fact and no fault of this brand. If you want to color your hair for whatever reason; it WILL require maintenance. If you don't want the hassle don't color it! People need to have realistic expectations and understand hair color is not a one and done. Everything, everyday life affects the outcome of how long your color will last and the shade outcome. This particular shade will eventually lose its a ash color turning a bit more golden/beige blonde due to washing my hair being out in the sun etc. even using a sulfate free shampoo so I, as anyone should maintain the beautiful color with a toner for maintaining that ash blonde color. Also, be aware not only do you have to do regular maintenance you also have to be aware: 1. Everyone's hair is different (same molecular structure) but different everyday factors, past treatments, environmental and personal care as well as texture. As such, 2. Not everyone will get the exact shade "as seen" in the pictures. Dark hair vs. a lighter hair to start out with and your processing now and prior, computer screens displaying colors slightly different etc. Don't expect your results to be exactly the same, especially if you're not familiar with this shade and/or color processing. So, yes I highly recommend this brand, especially if you have older, grey or silver cover up needs! Just be realistic in your particular outcome and that colored hair requires maintenance and you will like this hair color brand!