IGK Permanent Hair Dye Color Kit, Out in Malibu 8N, Natural Blonde | 100% Gray Coverage, Salon-Quality At-Home Kit, Ammonia-Free, Strengthens, Adds Shine, Long-Lasting Color, Vegan +Cruelty-Free

I've been trying to tone my hair with Wella, but even after multiple tries, I couldn't achieve an even result or the blonde I was looking for until I decided to give this a try. I had hot roots, uneven color, a bad root smudge, etc. After doing a color removal, there was still some unevenness & yellow/light orange bleached hair, but when I dyed my hair, it covered everything and really made my hair feel soft and shiny. It was the blonde I was looking for ❤️✨️ It's only been a few weeks, but the color is looking vibrant. I'm not sure how long it will last, but I've only been using purple shampoo and conditioner for 2 minutes once a week and washing my hair in cold water. I do shower very frequently. On the days I don't use the purple products, I use Olaplex or Garnier color-safe products.

The BEST at home hair color I've used. My hair color is naturally dark ash blonde, and I now have grays coming through. My hair seems to take colors on the warm side and turn an unflattering gold color and much too warm for my liking. I've used countless toners to neutralize this (Wella Color Charm in Ash Blonde or even the lavender color). Then it becomes patchy as some of the color saturates and becomes muddy with the roots being neutral and my ends becoming a greyish tone. I saw IGK made this, and I was excited since I trust their innovation. The color is thick and 1 box was able to color my mid-length normal/fine hair. The color came out the prettiest, neutral, modern shade. At first, I thought it was a mid-dark neutral blonde but then in other lighting I noticed the warm hues coming through. They are a pretty warm though, and not a gold/brassy warmth. My BF said it looks as good as better than the last time I had my hair professionally done. I live in Palm Springs, CA and the hairdresser situation out here is ridiculous. Hairdressers who have no business charging $300 for hair do so because that's "the going rate." I lived in Orange County before and was tempted to drive back to see my old hairdresser but then I found IGK Hair color and now I can save money and not have to deal with the hassle. I've been a light blonde my whole life, but the bleaching was damaging my hair and as I've gotten older my hair has gotten thinner so going darker was important to save my hair health. I will also note that I'm about 25% gray now (thanks, genetics) and my roots are covered, blend with the rest of my hair, and I couldn't be happier with my gorgeous hair color now! I may try the 7N color next time as I'm really liking this darker color on me. Wanting to try a modern bronde shade? I highly recommend these to do so.

I've been consistently using the same shade of IGK hair color for years, but my recent experience with a new package was quite disappointing. The developer was packaged in a bag, and unfortunately, the product leaked out into it. I wondered if the manufacturer changed their packaging. Despite finding this unusual, I decided to proceed with the application. Regrettably, that turned out to be a mistake. In an attempt to salvage the leaked developer, I followed the instructions to mix the color and developer together and applied it to my hair. Around 20 minutes into the processing time, I checked the color, only to discover it had taken on a strange dark orangy-green hue. Undeterred, I continued processing for the recommended 40 minutes. Upon rinsing the color out, I noticed that my hair was darker than usual, but that was something I could live with, assuming it would correct itself in the next touch-up in a few weeks. However, after washing and styling, I observed that my hair appeared fried, with excessive hair loss. Strands were falling out in alarming quantities, and I've even developed a couple of bald spots at my hairline. Initially, I attributed the hair loss to the changing seasons here in Arizona, but after several weeks, considering the worsening condition of my hair, I am genuinely concerned about the contents of the developer bottle. My hair has become extremely dry, frizzy, and laden with split ends, making it challenging to even comb through. Given this experience, I've decided never to order my hair color through Amazon again. I suspect the possibility of tampering with the hair color kit I received, which has resulted in significant damage to my hair.

I’m really happy with this hair dye kit. The application process was easy to follow, and the formula felt gentle on my hair. The color turned out even and natural-looking, without unwanted brassy tones. My hair felt soft and conditioned after coloring, not dry or damaged. Great option for at-home hair coloring with salon-quality results. I would definitely use this again.

I started using this color 2 years ago and have not gone back to a salon since! Easy to apply, clear instructions, beautiful color, and fades beautifully! First photo is several months faded, second photo is fresh color. Love them both which makes it easy to maintain.

Overall, it’s a beautiful, long‑lasting color that looks professional and leaves hair with a natural, glossy finish. If you want rich copper tones and full gray coverage without the harsh chemicals, this is a great choice

This dye was okay overall. It had some good points: it came with everything needed, the instructions were easy to follow, and it had no chemical smell—which I really appreciated. However, I rated it as just okay because the shade I chose (French Riviera, a brownish color) did not cover my gray roots as expected. Instead of blending to brown, it turned them red, which was disappointing.

I have used several box colors over the years but this is the by far the best. I had three district colors from using box color, grow out, and grey. This covered all of it and made my hair uniform without damage. Also noticed no hair loss or shedding like I do with other box colors. Will definitely buy this again worth the extra while still saving money and skipping the salon.