Fernet Branca Yellow by Vintage Apple Collection, 12x19-Inch

Description

This ready to hang, gallery-wrapped art piece features a vintage poster for herbal liqueur with an illustration of a king in a robe made from brown glass bottles. These posters got their start in the late 1800s when brands hired artists and illustrators to create their ads and announcements for various products such as chocolates, alcohol, soap, or cigarettes. This was the time when the development of mass printing emerged and this new technology allowed for low-cost reproductions with vibrant colors. These works on posters became more affordable than original art and grew in popularity. This new industry attracted many aspiring artists looking to generate revenue from their work. The commercial success of these posters began the trend of the vintage poster, which has continued into the 21st century. Giclee (jee-clay) is an advanced printmaking process for creating high quality fine art reproductions. The attainable excellence that Giclee printmaking affords makes the reproduction virtually indistinguishable from the original piece. The result is wide acceptance of Giclee by galleries, museums, and private collectors. Gallery wrap is a method of stretching an artist's canvas so that the canvas wraps around the sides and is secured a hidden, wooden frame. This method of stretching and preparing a canvas allows for a frameless presentation of the finished painting.