Jerome Russell Bblonde Maximum Colour Ice Blonde Toner - Non Permanent Hair Toner for Pre Lightened & Naturally Blonde Hair, Cool Blonde Hair Dye with No Ammonia/Peroxide, Lasts up to 8 Washes, 75ml | Violet Pigments | Neutralises Yellow & Brassy Tones | Icy Blonde Results | Non-Permanent | Vegan Formula

Such a great toner. Brings the blonde hair to very light white - blonde and also smells lovely. Such good value for money too. I have short hair so one bottle will last me about 5 or 6 times. And it also doesn't leave purple in your hair like other toners do. I recommend to all blondes. So fresh.

This would be 5 star if it lasted, but sadly after one wash the yellow tones were coming back. However I find the hairdressers toners only last one wash. This has a good volume and unless you have very long hair, you could probably get two uses out of it. I was nervous using it because it's very purple and seeing some hair staying purple i wasn't sure what to expect, but it does restore your blonde, and takes the yellow tones away. Sadly doesn't last but for the price, it's not a fortune. I did still need to use my keratin as my hair is quite bad, but it felt really silky and the colour was as good as I've had at the salon without paying a fortune. The second picture is after one wash.

Hardly made any difference at all I tried it three times in hopes that it would work but it didn’t my hair is still yellow I don’t reccomed

Quick delivery, great product. Takes away the brassy

Doesn't seem to do much more than using purple shampoo