Business Expert Press Hotel Revenue Management: The Post-Pandemic Evolution to Revenue Strategy

This book should be a must-read for anyone in hotel ownership or operations. Professor Roberts writes a masterful book reframing how hotels should approach revenue strategy in the context of marketing, distribution, and revenue management. I am grateful he wrote this.

Easy to read, relevant and useful for anyone in the business / aspiring to get into the business

Purchased this book in order to delve deeper and stay up-to-date on the best modern hotel revenue strategies. The author is comprehensive in his approach, and discusses both short and long term planning. Lots of advice on pricing and handling downturns. I also used it to prepare for a business-strategy competition (DECA).

A good book will challenge your thinking. A great book will validate what you know, then confront you, perhaps uncomfortably—do you really know what you thought you knew? The time-honored ways of maximizing revenue in hospitality were already changing before the pandemic. Vast amounts of data in Revenue Management systems and their rigorous approaches to decision-making were finding their way into marketing, sales and distribution functions. The pandemic has flipped the script. Now decisions involving customer acquisition and retention will be driven, not just supported, by Revenue Management principles. This is what author Dave Roberts calls Revenue Strategy. Dave Roberts provides a comprehensive description of Revenue Management principles. Then he describes how those principles will evolve into a Revenue Strategy which will be essential for success in the uncertain, post-pandemic economy. Whether you are in Revenue Management or hospitality management. This book is a must read.

Robert Cross takes the reader on a walk down memory lane with snippet from his experience to focus on how Revenue Strategy. The advent of AI has replaced the time-consuming button pushing of Revenue Management, allowing us all to focus on the strategy for the future. This book should be suggested to be read to everyone on strategy teams at all hotels. This includes General Managers, Sales Leaders, and Revenue Managers. Thank you Bob Cross for your dedication and forward looking work of revenue management.