Boldify Hairline Powder, Root Touch Up Hair Color - Auburn 4g

Amazing product. I have naturally fine, blonde hair so when I dye it dark red or brown my scalp tends to show through. This touch up completely covers the fine hairs and makes my hair look super thick and full. The auburn seamlessly blends with my dyed medium/reddish hair. So easy and fast to apply and lasts until the next wash. Will definitely repurchase!

Absolutely brilliant! I’ve used a spray in the past (different brand) and whilst it worked and the colour matched, it was messy and transferred easily. I was sceptical trying the Boldify product as it looked like a powder and I didn’t know if it would be effective - I have red/auburn dyed hair with very light blonde/grey roots. So when roots come through it makes my hair look super thin at the top, but the roots aren’t long enough to justify dying again. This product is amazing!! Just a little dab on roots with the supplied applicator and honestly it looks so natural! So so impressed. It didn’t rub off onto my fingers when I touched it, and I was dancing at a concert that night too so got a bit sweaty, and the colour didn’t run! I definitely recommend and will be using this product regularly now :) Perfect size to pop in small handbag too! Not sure how long each pot lasts, but even if it’s only a couple of applications it’s great value. I didn’t get a ‘before’ photo as honestly I didn’t think it would work so well - but I will try to remember to take a comparison photo next time I use!

I bought this to conceal my grey roots and I’ve found it to be one of the best products I’ve used so far. Application is simple and it lasts til my next wash without leaving my hair feeling dirty. My hair is currently red and I used the auburn colour. Although the coverage isn’t perfect I think it’s the best I’ll get and it allows me to go an extra couple of weeks until my next appointment

It’s good- it covers grey hairs in your parting, and colour looks natural- that’s what I wanted it to do so all good. But it does itch a bit!

After losing my hair from chemotherapy, it grew in thin in some areas, especially at the front hairline. Boldify filled those areas in, making it look thicker and more natural. It lasts until I wash my hair and the shade is a perfect match to my hair colour. It's really easy to apply and not messy like other products that I have tried.

This product is amazing! I have a “do” to go to and didn’t have time to touch up my roots & so I bought this on Prime & it has made my day! Easy to apply & has made me feel more confident for the event!! Blended really well too.

Really nice product, looks great and very natural. Feels much nicer on the hair than root sprays. Good variety of colours, it’s usually hard to find my red / auburn shade!

Easy to use but not value for money. It does help to disguise your roots but not fully I’ve had the auburn colour.

Cubre excelentemente las raíces obscuras en cabello cobrizo

Bon achat très couvert et très satisfait

Bisher das beste Produkt bei Ansatzpuder. Hatte vorher den von Leon Miguel. Der war auch gut, aber dieser deckt viel besser ab, schaut ganz natürlich aus, und die Farbe passt perfekt. Hält , was er verspricht. Absolute Kaufempfehlung

I’m not sure what kind of dark magic was used to created this product, but it is literal perfection. I have dark/medium ashy brown hair naturally and I just started coloring it a medium/light copper red. I was really worried that I wouldn’t be able to handle my dark roots coming in between salon visits so I read reviews and decided to try this product. This stuff is phenomenal. It completely covers my brown roots, blending them perfectly into the new copper color. Like, my hair still looks like it did the first day I left the salon. Zero roots show at all and the color is an exact match to my dyed color. The product is easy to apply with the little sponge that comes in the jar, a little goes a very long way. I run my hands through my hair all day long and the color never transfers off. The color last for days between washings, but comes out completely with a single shampoo. It even stayed perfect when I had to walk in and out through the rain several times on a rainy road trip. Some things I’ve noticed… I need to be careful not to scrub into my hairline when I wash my face at night or some comes off. But a gentle brushing of the washcloth over my hairline doesn’t affect it. I also recommend to start with very little product and apply with a gentle hand because it can stain your scalp until the next shampoo. This stuff is amazing. Update: My roots are now about 3/4 inch long and I find that the product still blends perfectly at my hairline, but not as well in my part. If my hair is pulled back into a ponytail, you’d never know I wasn’t a natural redhead, but when my hair is down this product makes my roots totally unobjectionable, but not wholly natural looking. I still definitely wouldn’t go a day without it. Additionally, now I’m using much more product through my hairline, my part, and even throughout my hair and back to my crown (my hair is curly so I try to blend the roots where they’re seen around my curls at my scalp. I do find just a little color will transfer onto my hands when I run my fingers in my hair, but otherwise all of my initial observations remain true. The color lasts days, doesn’t bleed when I sweat, doesn’t transfer to clothes and rinses clean from my white washcloths. Five stars.

INCREDIBLE PRODUCT. This covered my grey hair re growth on copper coloured hair. I am so happy with how it turned out. Perfect to use in between salon visits. I ABSOLUTELY HIGHLY RECOMMEND this. So easy to apply. Just a little tap on the product and then put it where you want it. It’s not messy. I just dabbed it on my hair line and then a little swipe down to blend. It took a minute to do and for my first time using it I think it did a pretty good job. Very clean application. I wish I knew about this sooner.