PetAgFresh ’n Clean Oatmeal ’n Baking Soda Shampoo - Tropical Fresh Scent (10:1 Concentrate) - 1 Gallon - Nurtures Dry, Itchy Skin with Vitamin E & Aloe - Strengthens & Repairs - Soap Free

This does not require a lot of soap to work well. Love the smell it leaves on my dogs too. Last a long time.

If you want a shampoo that is able to clean your dog well this is the shampoo you need. We use this on all of our dogs and it does a great job removed the oil from dogs and makes them smell so good. It lathers well and rinses out easily.

I've been a professional pet groomer over 30 years and this oatmeal baking soda is a go to favorite to leapers smelling really great for weeks! Not days, weeks!! No cognise needed. Just use this, blow dry pet. Dilute per instructions, rinse repeat, dry . Perfect

I’ve been a professional dog groomer for over 30 years. This is still my very favorite smelling shampoo. I used to use it way back when it was owned by Lambert Kay and was called Old Reliable. It has a medium lather, I don’t use recirculating bathing machines so can’t speak on that. I have never had a complaint of a client having any reactions or skin irritations. Used with the matching conditioner for added softness ,scent and shine. Although I use several different product lines and shampoos this is my favorite for my personal pets(Yorkshire Terriers)

Love it

GREAT $ LEAVES A GREAT FINISH

Works well. I don’t like diluting it, so it takes the smell out of the dog’s coat really well.

Cleanses and rinsed well!! Perfect for my grooming shop