--- product_id: 394185114 title: "Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 1.7 Fl Oz" brand: "joico" price: "20389CFA" currency: XOF in_stock: true reviews_count: 5 category: "Joico" url: https://www.desertcart.sn/products/394185114-color-balance-purple-shampoo-for-cool-blonde-gray-hair-eliminate store_origin: SN region: Senegal --- # Infused with antioxidant-rich green tea extract Neutralizes brassy yellow tones instantly Built-in UV protection for color longevity Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 1.7 Fl Oz **Brand:** joico **Price:** 20389CFA **Availability:** ✅ In Stock ## Summary > 💜 Keep your blonde bold and your gray gorgeous — no brass, all class! ## Quick Answers - **What is this?** Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 1.7 Fl Oz by joico - **How much does it cost?** 20389CFA with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/394185114-color-balance-purple-shampoo-for-cool-blonde-gray-hair-eliminate) ## Best For - joico enthusiasts ## Why This Product - Trusted joico brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **UV Shield:** Protects color-treated hair from sun damage and fading - • **Cool Blonde Savior:** Eradicates unwanted yellow hues for icy, vibrant hair - • **Paraben-Free Formula:** Safe, clean beauty for your hair’s health - • **Frizz & Flyaway Fighter:** Gentle cleansers reduce static and boost shine - • **SmartRelease Technology:** Continuous delivery of Rosehip Oil, Arginine & Keratin for repair ## Overview Joico Color Balance Purple Shampoo is a paraben-free, color-correcting shampoo designed specifically for cool blonde and gray hair. It instantly neutralizes brassy yellow tones while boosting shine and protecting color-treated hair with UV absorbers and antioxidants. Featuring SmartRelease Technology, it continuously delivers nourishing Rosehip Oil, Arginine, and Keratin to repair and strengthen strands, leaving hair vibrant, manageable, and shielded from daily styling damage. ## Description Is your blonde losing its cool? Ditch those unwanted yellow tones with this instant, neutralizing shampoo for color-treated hair that keeps brassy tones at bay. Color Balance Purple Shampoo boasts a unique, color-correcting formula designed to preserve those cool, icy blondes and silvery grays, while safeguarding the vibrancy of color-treated hair. Nasty yellow tones and unwelcome warmth are instantly banished, while strands are protected with powerful ingredients that strengthen and safeguard hair against the elements. Gentle cleansers boost shine, reduce static, and flyaways, so hair is cool, healthy, and manageable. The Color Balance Purple Collection features a unique combination of green-tea extract, UV absorbers, antioxidants, plus SmartRelease Technology, our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. Review: Too small for the. $$$! But it does take the brass out - I wanted the Aussie brass out, which I’ve used, desertcart did not list it. Too much $$ for the size Review: Uso del shampoo Joico y beneficios - Quita lo blanco del cabello teñido y lo convierte en amarillo, no lo uso diario para mejores efectos ## Features - Item Category: Shampoo - Item Trademark: Joico - manufacturer: desertcartUs/8W22V ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B08S3RH1RQ | | Active Ingredients | Salicylic Acid | | Age Range Description | Adult | | Age range (description) | Adult | | Best Sellers Rank | #92,369 in Beauty ( See Top 100 in Beauty ) #3,909 in Hair Shampoos | | Brand | Joico | | Brand Name | Joico | | Customer Reviews | 4.1 out of 5 stars 853 Reviews | | Hair Type | Color Treated | | Hair type | Color Treated | | Item Dimensions | 34 x 34 x 102 millimeters | | Item Form | Liquid | | Item Weight | 1.7 Ounces | | Item form | Liquid | | Liquid Volume | 1.7 Fluid Ounces | | Manufacturer | Joico | | Manufacturer Part Number | HU-XI-201 | | Material Type Free | Paraben Free | | Material type free | Paraben Free | | Number of Items | 1 | | Other Special Features of the Product | Instantly neutralizes brassy and yellow tones for blondes and gray hair Repairs and protects color-treated hair | | Product Benefits | UV Protection | | Recommended Uses For Product | Uv Protection | | Scent | Unscented | | Scent Name | Unscented | | Suitable Hair Color | All Hair Colors | | UPC | 074469520539 | | Unit Count | 1.7 Ounce | ## Product Details - **Age range (description):** Adult - **Brand:** Joico - **Hair type:** Color Treated - **Item form:** Liquid - **Scent:** Unscented ## Images ![Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 1.7 Fl Oz - Image 1](https://m.media-amazon.com/images/I/61X-kXPXoCL.jpg) ## Available Options This product comes in different **Size, Style** options. ## Questions & Answers **Q: How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones?** A: Results last for up to 12 washes. **Q: Does it smell like hair-color chemicals?** A: Color Balance Shampoos and Conditioners are deliciously fragrant -- stocked with citrus, fruity, green, aldehyde top notes; floral, jasmine, orange flower, and rose middle notes; and spicy, woody, musk dry notes. **Q: Will the green-tea extract turn my hair green if I use Color Balance Shampoo too often?** A: Not to worry! Green tea extract helps fight tonal change, so it neutralizes brassy, yellow tones for balanced results. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Too small for the. $$$! But it does take the brass out *by A***E on 28 July 2026* I wanted the Aussie brass out, which I’ve used, Amazon did not list it. Too much $$ for the size ### ⭐⭐⭐⭐⭐ Uso del shampoo Joico y beneficios *by S***M on 29 May 2026* Quita lo blanco del cabello teñido y lo convierte en amarillo, no lo uso diario para mejores efectos ### ⭐⭐⭐⭐⭐ Definitely great for brazziness *by A***R on 15 August 2026* Get rid of craziness ion first wash without drying my hair out ## Frequently Bought Together - Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract - Joico K-PAK Color Therapy Color-Protecting Conditioner | For Color-Treated Hair | Boost Shine | Improve Elasticity | Repair Breakage | Rebuild Damaged Hair | With Keratin & Argan Oil - Joico K-PAK Color Therapy Color-Protecting Shampoo | For Color-Treated Hair | Boost Shine | Improve Elasticity | Repair Breakage | Rebuild Damaged Hair | With Keratin & Argan Oil --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sn/products/394185114-color-balance-purple-shampoo-for-cool-blonde-gray-hair-eliminate](https://www.desertcart.sn/products/394185114-color-balance-purple-shampoo-for-cool-blonde-gray-hair-eliminate) --- *Product available on Desertcart Senegal* *Store origin: SN* *Last updated: 2026-09-14*