---
product_id: 38736191
title: "Sing to Me: My Story of Making Music, Finding Magic, and Searching for Who's Next"
brand: "la reid"
price: "29695CFA"
currency: XOF
in_stock: false
reviews_count: 11
url: https://www.desertcart.sn/products/38736191-sing-to-me-my-story-of-making-music-finding-magic
store_origin: SN
region: Senegal
---

# Sing to Me: My Story of Making Music, Finding Magic, and Searching for Who's Next

**Brand:** la reid
**Price:** 29695CFA
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** Sing to Me: My Story of Making Music, Finding Magic, and Searching for Who's Next by la reid
- **How much does it cost?** 29695CFA with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/38736191-sing-to-me-my-story-of-making-music-finding-magic)

## Best For

- la reid enthusiasts

## Why This Product

- Trusted la reid brand quality
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## Description

Sing to Me: My Story of Making Music, Finding Magic, and Searching for Who's Next

## Images

![Sing to Me: My Story of Making Music, Finding Magic, and Searching for Who's Next - Image 1](https://m.media-amazon.com/images/I/81rT7G5pyQL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    MUSIC TRULY MARKS TIME
  

*by D***E on Reviewed in the United States on February 9, 2016*

I loved the description Part Memoir, Part Business Book and Full Time travel down memory lane.I completed reading this book in 3 days. The book really picks up for me after LA meets Babyface meets Pebbles. The three of them moving to Atlanta did so much for the music industry and the world.  They were able to discover some of the biggest talent in the South and I do not believe they get their just due for that.It's true that music marks time and reading this book, remembering the songs and pulling the videos up on YouTube took me back to a carefree time of my life being in college and experiencing life with loved ones who were still living then.The anecdotes on how Babyface got his name and how he HATED it in the beginning, the story of LA Reid and Babyface writing "End of the Road "and "Love Should've brought you Home" for Anita Baker and her not really feeling them.  Those two songs created Hall of Fame careers for Boyz II Men and Toni Braxton.  LA Reid taking his boss's Clive Davis Job.. and still having to meet with him.  Then in the biggest turn of events losing his job after bringing two of the biggest Artists of Arista & selling 10Million records each - Pink and Avril Lavigne.  Who in the hell gets fired for making MONEY!!!??  That shows you Corporate Politics are REAL.To listen to LA Reid describe his biggest regret of dropping Lady Gaga.. you can hear it.. Damn near feel it.  He rebounded by helping find Justin Bieber.Overall, GREAT BOOK.. Great insight into the music business and what happens behind the scenes.  It reminds of a Doug Morris quote LA says in the book..  "It's better to be lucky than to be good."This book was based on both. Do yourself a favor, and buy it.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    One of the better books you're ever going to read about the music business.
  

*by M***N on Reviewed in the United States on December 25, 2018*

Ever since I was a kid, I had heard LA Reid's name in passing. But it wasn't until I read this book that I really knew what he did for a living since the late 1980s.Sing To Me takes you on a journey through Reid's life as a child growing up in Cincinnati, Ohio; the period when he was a drummer for Pure Essence (later named The Deele); his marriage to Pebbles; being a father to his four children; and then of course his career as a music executive for various record companies.I would say the most interesting parts of this book to me was when Reid described the triumphs and tribulations he endured with Pure Essence/The Deele; his musical and real life friendship with Babyface; the 1989 to 2005 period of his career as a record executive at the LaFace and Arista record companies; and of course, I enjoyed the areas of this book where he expressed his feelings on whether he felt fulfilled and fully praised for what he contributed to the music business for over 30 years.Meanwhile, after the chapter which dealt with Mariah Carey and her comeback album, The Emancipation of Mimi (2005), I kind of lost interest. But I still kept reading and learning about the music business from Reid.Don't get me wrong, I seriously enjoyed this book, but after the Carey chapter I wasn't as captivated. And that's just me. I've never been interested in music that came out after 2005.Buy this book if you want some serious insight into the music business.

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    An insight into the record industry
  

*by R***T on Reviewed in the United States on January 14, 2017*

The book was interesting.  I'm always curious to know what drives an individual to achieve success and LA Reid explained it in his book.  My only disappointment is the fact that he felt compelled to name the luxury hotels (way too many times) and other places that he stayed in or visited.  I don't think it made a difference to the reader what hotel he stayed in, the Pierre or the Marriott, it really had no bearing on or added anything to the story he was trying to tell.  It came across as name dropping!  LA's story is one of perseverance coupled with a sense of know how.  It is inspiring and a map for those in the record industry who aspire to greatness of how the game is played.  I now know the backstories of the relationship with BabyFace, Usher, TLC and others!

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-03-16*