N°.4P Blonde Enhancer Purple Shampoo | Toning Hair, 250 mL | For Blonde, Lightened & Grey Hair; Violet Toning Agents; Suitable for All Hair Textures

Olaplex No. 4P Blonde Enhancer Toning Shampoo stands out as one of the best purple shampoos on the market [1]. Unlike other toning products that tend to dry out the hair, its highly concentrated formula effectively neutralizes unwanted brassy tones from the very first use while maintaining essential hydration [1, 5, 6]. Thanks to the brand's patented technology, this product not only corrects color in blonde, bleached, or gray hair but also repairs hair bonds damaged by chemical processes [1, 2]. It is an exceptionally effective choice for those looking to maintain a luminous, clean color with a completely healthy appearance

This Olaplex Purple shampoo is THE BEST PURPLE SHAMPOO AND CONDITIONER! PERIOD. I have had highlights for 4 years and have tried every purple shampoo and conditioner! And, nothing like the results I was looking for, till Olaplex. Beautiful color not drying at all.its expensive but you just need a little. Worth every penny.

Thought a purple shampoo was a purple shampoo...and didn't see a big difference...but my hair stylist recommended this one. It was an investment, but it was super worth it! One wash and noticed an immediate difference! Highly recommend

This works quickly to neutralize brassy, yellow tones — a few minutes and hair looks noticeably cooler and brighter without turning ashy or purple-tinted if you don’t overdo the timing. Lathers well, purple pigment rinses out clean without staining hands, nails, or the shower. Hair feels conditioned afterward, not dried out or stripped like some purple shampoos leave it. A little goes a long way, so it’s lasted longer than expected even with weekly use. Great for maintaining color-treated or highlighted hair between salon visits, keeps blonde looking fresh instead of dull or brassy

This shampoo does a great job at neutralizing brassiness—it noticeably tones down yellow hues and leaves blonde or highlighted hair looking cooler and brighter after just a few uses. It’s highly pigmented, so a little goes a long way. It also includes Olaplex’s bond-building technology, which helps strengthen and repair hair while cleansing, making it more than just a toning shampoo. The lather feels rich, and it leaves hair looking shinier and smoother overall. On the downside, because it’s so concentrated, it can be a bit drying if used too often, especially on already dry or damaged hair. You’ll likely want to follow with a good conditioner or use it only a couple times per week. Overall: A powerful purple shampoo that delivers real toning results—just use it in moderation to avoid dryness.

Love this! My hair looked absolutely stunning. I only use it every few days but I would recommend using gloves to apply if you use it more often.

Wow. Just wow. This totally refreshed my blonde balayage which had turned more copper after months of summer sun and very chlorinated water. I used as directed and also followed with the conditioner recommended. It turned out even better than when I came home from the salon! I’m completely shocked. Totally valuable purchase and will continue to use in between salon visits!

This is absolutely the best purple shampoo you can buy ! It leaves your hair nice and toned as well . No brassiness if you use this shampoo, using it with the conditioner leaves your hair soft , less damaged due to the bonding process it has as well . You will look salon fresh and feel great as well .

Amazing

Bought it to try as it was recommended in one of the articles I've read. Very sceptical as tried other products from different brands and they weren't doing the job. This one actually works! Used it 3 times within 10 days and my blonde highlights are already cold ash blonde shade. Definitely recommended . Product is pricy but worth the money if you are looking for shampoo which actually does what it says. Hair doesn't feel dry like after some of the other purple shampoos. My one to go to from now on.

É bem pigmentado e depois do uso eu sinto meu cabelo um pouco seco.

Works well keeps my hair blonde and smells great too

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