---
product_id: 38318552
title: "A / B Testing: The Most Powerful Way to Turn Clicks Into Customers"
brand: "dan sirokerpete koomen"
price: "36245CFA"
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in_stock: true
reviews_count: 6
url: https://www.desertcart.sn/products/38318552-a-b-testing-the-most-powerful-way-to-turn-clicks
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region: Senegal
---

# A / B Testing: The Most Powerful Way to Turn Clicks Into Customers

**Brand:** dan sirokerpete koomen
**Price:** 36245CFA
**Availability:** ✅ In Stock

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- **What is this?** A / B Testing: The Most Powerful Way to Turn Clicks Into Customers by dan sirokerpete koomen
- **How much does it cost?** 36245CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/38318552-a-b-testing-the-most-powerful-way-to-turn-clicks)

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A / B Testing: The Most Powerful Way to Turn Clicks Into Customers

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## Customer Reviews

### ⭐⭐⭐⭐⭐ Concise and written by experts
*by J***A on October 8, 2017*

I give it five stars because the book is concise and written by experts who know what they are talking about. They had access to success stories from popular companies.This book is for people who have website with sufficient traffic to perform the experiments.I liked the fact that the book writer is even the founder of Optimizely, the popular tool for A/B testing. He can talk with authority. It is not just theory. Optimizely is a successful and trusted tool. I did not like the chapters about statistics at the end. I would look for different books for that topic, but it was okay to include that to show that A/B testing is based on scientific approaches.Great book if you are totally new to A/B testing. It also gives some good ideas about things to test.

### ⭐⭐⭐⭐ Fun non-technical introduction to A/B testing
*by R***I on May 27, 2014*

As someone who has been running controlled experiments (e.g. A/B tests) for over 10 years at Amazon and Microsoft, I found it fun to read with motivating examples that are easy to understand by anyone thinking of trying A/B testing.This is a book that is great to convince an org to try A/B testing, but don't expect it to explain the technical side and the pitfalls, which you might find in peer-reviewed papers like these on exp-platform:- Controlled Experiments on the Web: Survey and Practical Guide- Seven Rules of Thumb for Web Site Experimenters- Trustworthy Online Controlled Experiments: Five Puzzling Outcomes Explained- Online Controlled Experiments at Large Scale- Unexpected Results in Online Controlled ExperimentsSome things that are could be improved:- The Overall Evaluation Criterion (OEC) is not just a measure of success. This is critical and the authors' experience with simple funnels may be limiting here. In more complicated scenarios, coming up with a good OEC that is predictive of future success is harder. For example, search engines don't directly optimize for query share and revenue (see pitfalls paper above).- The use of A/B testing is not just for front-end features. There are great examples of back-end improvements, such as relevance for search.- One of the more important observations by groups doing A/B testing is around the importance of web site performance, which is absent here.- The authors suggest an incorrect procedure for ending experiments: "Once the test reaches statistical significance, you'll have your answer" and "When the test has reached a statistically significant conclusion , the tester sends a follow-up with results and the key takeaways." This procedure will have more false positives than expected. The correct procedure is to determine the duration in advance (e.g., a full week or two), then check for stat-sig at that point.

### ⭐⭐⭐ Basic, yet still very informative and readable.
*by W***. on November 2, 2021*

***WARNING***This book (and the parent company the authors run - Optimizely) is heavily criticized in what is perhaps THE book on A/B testing and running trustworthy online experiments ("Trustworthy Online Controlled Experiments"). The authors suggest peaking at p-values in order to stop tests early once statistical significance has been reached. There are articles about it such as "How Optimizely -almost- Got me Fired!".As of the writing of this review, the people at Optimizely have corrected their evaluations and added A/A testing to their glossary in the later editions.---------Review-----------Fifty-thousand view of what A/B testing is, why it is important, and how it is used by the likes of the Clinton-Bush foundation, ETSY, Chrome, IGN, and political campaigns.Early on, the authors lay the ground rules and spend the rest of the book reinforcing their points through several relevant industry examples.Read it if you need the basics and only the basics. Skip it if you need the nitty-gritty details.Recommended for a light read with plenty of use-cases!

## Frequently Bought Together

- A / B Testing: The Most Powerful Way to Turn Clicks Into Customers
- Trustworthy Online Controlled Experiments
- Fundamentals of A/B Testing

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*Last updated: 2026-02-26*