IROIRO Premium Natural Semi-Permanent Hair Color 90 Red (4oz)

covers nicely, smells good, my hair is verryyyy soft and feels healthy after rinsing. the color takes a long time to rinse out, and the red might look a little more pink to others. I personally see red, but others see pink. weird right? Well IROIRO lasts a veryyy long time in my hair, like 3 weeks before I see roots. which is better then any hair dye ive used. if you freshly dyed, the water will show pink and stain towels, but will easily wash out. your bathwater will also be pink, so if you have white bathtubs (most people do) be prepared to have bleach on hand. its a lot easier to clean from countertops and floors, leaving a very subtle pink hue. a lot better then manic panic/artic fox. overall, I like it. and will continue to buy.

Very vibrant and easy to use! I dyed the underside of my hair on the back of my head and used about half the pouch. It did temporarily stain my hands red when I washed it out. The color came out a little bit darker and more pinkish looking, but that’s because I used it on my natural hair without any bleach. Was even able to do a (faint) raccoon tail!

I got this dye for me and my 4-year-old to have matching hair because his favorite color is red. This shade lasts a ridiculously long time. My bleached hair was red for over two weeks long. After four weeks, it has faded to a dusty peach color. For my son who has dark brown hair, this dye on top of it with no bleaching turned into a pretty maroon color. I love that it lasts so long! The worst thing about it is that it is a pain to clean up. It stained our sink and bathtub, and my pillowcase, too.

Super easy to apply, first off. I usually just use a dye brush and paint it throughout my hairline sections and then lather it with gloved hands. It rinses off in the shower little by little, but with the right color maintaining shampoo, it can last a while. Mine lasted about a month before I redyed it. It’s pretty cheap too for the quality of dye you’re getting. I use about two products for my hair, and I have medium length hair (a little past my shoulders), so I reccomend getting an extra or two if you have longer hair.

This applies evenly without turning into a streaky or uneven mess, which makes the whole process a lot less stressful than it could be. It doesn’t feel overly harsh while it’s processing, and it’s easy enough to work through without anything feeling complicated or unpredictable. It holds up well through multiple washes and lasts for weeks before fading, which is solid for a semi-permanent. Even when it fades, it does it gradually instead of dropping off in patchy or awkward stages. If any gets on the skin during application, it washes off easily without leaving stains or lingering marks. This is the only dye I use anymore because it’s consistent and does exactly what I expect every time.

Pic is after the first wash. It’s a great dye, really! The color lasts really long. I’ve had about 15-20 washes and it’s still a strong pink. But unfortunately it was hot pink to begin with, NOT red! My hair was bleached almost completely white and it showed up hot pink and stayed hot pink for 5 washes. Was never red unfortunately :(

This is a really dark red hair dye . It’s absolutely amazing and the only semi-permanent color I will use (not specifically this color , but the brand) And it does not have harsh smells at all. You can leave it in for HOURS and it will not damage your hair, it just makes the color more prominent. You can also leave it in over night (obviously with something over it) and rinse it out in the morning. The longer it’s in the better results!

I'm lucky in the fact that my hair is the right shade of blonde to where I don't have to bleach it, so it's very easy for me to just put the dye directly on my hair and it'll still look great. It's very vibrant and it fades slower than other brands that I've tried. I've tried a few different colors of IROIRO and it is by far my favorite brand of hair dye.