365 by Whole Foods Market, Decaf Instant Coffee, Dark Vienna Roast, Swiss Water Process, 3.5 Ounce

A little nervous to change brands of instant coffee, but I am glad I did.....a little pricey but oh so worth it...smooth and rich....just delightful.....love this new flavor and will definitely order again...

For instant coffee, this is tops on the list. It’s got a great flavor profile and is Swiss water processed. True medium roast with smooth finish. Definitely will be buying again.

This is the smoothest black coffee I have ever had! It is instant and it is decaf! 🤯 I am an avid coffee drinker, always decaf, and never instant. The only reason I bought this coffee was because I wanted to make an occasional homemade hot chocolate, and the recipe calls for 1/2 tsp of instant coffee. I decided make of cup of the instant coffee before adding it to the hot chocolate recipe. I was blown away by the taste of this coffee! It is so smooth that I could drink it black! That is a first!! The coffee dissolves very quickly, tastes fresh, did I mention smooth, lol, and is truly a great decaf option. This coffee is so good that I have yet to add it to my hot chocolate recipe because it is that good by itself! This morning, I chose to make a cup of instant coffee, instead of using my Keurig! 🙈

Our absolute favorite decaf instant coffee for flavor and smoothness. 4 stars only because it is not organic which we always prefer and almost always buy. Bought this when our organic brand was out of stock.

Great-tasting decaf coffee. I drink it twice a day. Instead of water, I mix the coffee granules with vanilla-flavored soy milk, heat it in the microwave for a minute, and then stir it a bit more. Such a delicious, creamy treat. Will definitely purchase more of this coffee.

This honestly does not have that instant coffee taste. I take it really strong with powdered heavy cream and sugar and it tastes better than a fancy coffee drink

Not sure what flavor they were going for. I normally like 365 products, but this sometimes tastes simply bad--my original title was "toasted dirt." It doesn't really have much of a dark roasted flavor most of the time, but more of an earthy char flavor. To be fair, originally as to not waste it, I mixed it with protein shakes, which is fine enough or even good sometimes. The "sometimes" issue is why I'm editing my original review. I do go back several more times and try to have straight coffee and not mix with protein shakes, and the results were interesting: while I had some terrible cups of coffee with this coffee, not changing anything about how I was making coffee, occasionally I would have some decent or even pretty good ones. This makes me think there isn't much consistency with either the kind of beans used and or how they were roasted, otherwise processed. While at first I was horrified with this coffee, I would give this another try if on a good sale.

Very good product. I just wish the quantity was more for the price. You get what you pay for 😃. I will buy again and again.