Pharmaceutical Marketing: .

I recently switched industries into pharma marketing. I found this a good, broad-brushstrokes overview of the processes involved in current pharma marketing.

Excellent insight but almost all chapters are telling facts and overview , not telling most used strategies in details and how to build a strategy from author perspective and experience

i like what i learned from this book so far, the way it is written and organized, the cases it shares

I have taken a lot of insights from this text. It's not the mere adaptation of marketing to lifescience, like the majority of texts with the same title. I heartily recommend "Pharmaceutical Marketing".

Great book! We used it in my Pharmaceutical Marketing class (go figure) in pharmacy school. Well-written, well organized, and lots of real-life examples to illustrate every point. Highly recommended.

very interesting and useful, since it is not the mere adaptation of the classic marketing to the life science (like the majority of books with the same title).