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💜 Dare to be bold, vegan, and vibrant — your hair’s new best friend!
ARCTIC FOX Purple AF is a semi-permanent, ammonia- and peroxide-free hair dye delivering a deep, vivid purple shade ideal for light to medium hair. Made with 100% vegan and cruelty-free ingredients, it conditions hair during application and offers long-lasting color that resists fading. Perfect for creative color blending and frequent use without damage.





























| ASIN | B09HVCM1D8 |
| Best Sellers Rank | #182 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color |
| Brand | ARCTIC FOX |
| Brand Name | ARCTIC FOX |
| Color | PURPLE AF |
| Container Type | Bottle |
| Customer Reviews | 4.6 out of 5 stars 6,199 Reviews |
| Full Cure Time | 30 minutes |
| Global Trade Identification Number | 00810021110714 |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Item Form | Cream |
| Manufacturer | BOINCA, INC. |
| Manufacturer Part Number | 824 |
| Material Features | vegan-friendly ingredients, non-alkaline, peroxide-free, conditions hair |
| Material Type Free | Ammonia Free, Peroxide Free |
| Model Number | 824 |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Provides long-lasting hair color with vegan, damage-free ingredients that condition your hair |
| Recommended Uses For Product | Hair coloring, Mixing with other dyes for different shades |
| Suitable Hair Color | Light Brown |
| UPC | 810021110714 |
| Unit Count | 8 Fluid Ounces |
L**Z
Great!
Very very nice hair dye,its sure stains everything so you have to be carefull when applying to your hair because you can stain your furniture,but overall I love the color and its very durable during washes,love that it doesnt go reddish so much
T**N
Good smell, great color
I bleached my roots to a level 8, and applied Arctic Fox Purple AF onto them. Honestly, turned out darker than I expected, but I've heard good things about the way it looks as it fades, so I'm not too worried about that, and I still love the color. The back of my head lifted a little more than the front and it's brighter by a bit, but it's hard to get a picture of that lol. I recommend this color, but I can't say how long it lasts because I just dyed my roots 3 days ago and have only rinsed my hair once so far. My scalp is definitely purple so beware of purple nails if you scratch ur head. I love the way it smells btw, I've never thought it was overwhelming or too strong. I've used other colors from this brand in the past (sunset orange and whatever the red is called), and it faded within 2-3 weeks but honestly, I was 16/17 so I had no hair care routine and always washed my hair in hot water, so that's prolly why ngl. I'm excited to see how it fades.
K**.
Semi permanent hair dye- great for kids
I used Arctic Fox Semi-Permanent Hair Dye in Purple AF on my eight-year-old, who has naturally darker brown hair, and we had a great experience overall. Because her hair is dark, the purple came out very subtle—more of a soft tint that showed best in sunlight rather than a bold, vibrant purple. This was exactly what we were hoping for: fun and age-appropriate without being too dramatic. The dye was easy to apply and had a pleasant scent compared to many hair dyes. I also appreciated that it’s vegan, cruelty-free, ammonia-free, and conditioning, which made me feel much more comfortable using it on a child’s hair. Her hair felt soft and healthy afterward, not dry or damaged. With regular washing, the color lasted about 4–6 weeks, fading gradually and evenly without any harsh or patchy stages. There was minimal mess and staining, and it washed out cleanly over time. Most importantly, she absolutely loved it, and it gave her a chance to express herself in a fun, temporary way. I would definitely recommend Arctic Fox to parents looking for a gentle, semi-permanent color option—especially if you want something subtle on darker hair that won’t cause damage or long-term commitment.
S**C
Healthy BEAUTIFUL Dye for Hair
I love Arctic Fox Semi-Permanent Hair Dye. I have used a few different colors (Green doesn't usually show in my hair (Dirty strawberry blond (or dark blonde/light brunette)), but blues and purples show up great. THE SMELL IS AMAZING!!!!!! Sorry to shout it but WOW! It smells like grape... to me anyway. And my hair feels so healthy after rinsing it out). Love it! If you are looking for semi-permanent hair color that doesn't leave your hair feeling dead or icky, then this is for you. For extra measure, I would also recommend their brand of Resurrection shampoo and conditioner. A wide variety of colors to choose from for a decent price. Ships quickly. AND you can leave it in your hair for 20 minutes or HOURS!!!! I have done so before and my hair still felt healthy and the colors were lovely. THANK YOU!!!!!!
T**A
works great, fades a little fast, works on brown hair, great purple, soft and easy to use!
works great looks cute and shows well with my brown hair. comes out super fast tho... def gunna need lost of bottles if you're gunna keep doing touch ups lol. also mixing their teal/aqua color is super cute and dark. looks great if you bleach or have faded color already!!(also the color alone with bleached/faded color looks sooo good and def very purple!) i just needed two bottles (used half of one once and then the rest and another half the second time, i have long layered curly wavy hair). it smells great too and keeps my hair supper soft!! definitely recommend !!!<3<3
R**T
Great dye for colors!
This dye is very vibrant and doesn't have a strong chemical smell. Lasts a good time without fading and doesn't seem to damage hair.
S**Q
THIS is what I mean when I say I want VIVID purple!
Super easy to use. Since it's free of ammonia and harmful chemicals, leaving it on longer for the color to set doesn't damage and dry out your hair. I had gone through two rounds of bleach before doing this because I wanted the color to be dramatic but it made my hair very dry and brittle. After using the Arctic Fox, my hair feels nice and soft again. I used Purple AF and I love the way it turned out. When I say purple is my favorite color, THIS is the purple I'm talking about. Deep and rich and intense and jewel-toned. The photo doesn't do it justice at all . In the light of day, it's SO vivid. Not like "my hair is brown with a purple tinge", but thoroughly eggplant, grape Kool-aid, Smucker's Jam PURPLE. Love it so much. I have really thick bra-strap length locs and it only took 1.5 of the 8oz bottles to do my whole head roots to tips. For context, with most box dyes, it takes 4 to 5 boxes to do my whole head. It took a bit of time and effort to rinse thoroughly, but it was pretty easy and didn't leave behind a filmy heavy feeling like I got using Overtone in the past. This is cheaper which is a bonus. If I don't wear my bonnet to sleep, it DOES transfer a little on my pillowcase, so maybe avoid wearing white shirts when using this. Overall, highly recommend.
A**D
Beautiful Fun Colors!
Absolutely Love Arctic Fox colors! It's comes out so beautiful is easy to use and makes my hair feel super soft! This time I used Purple AF and Girls Night Out for the remainder while leaving the top as is.. So many compliments!
A**N
ريحته جميله
بقولكم تعليقي الصريح شريته لاني شفت بنات من التيك توك يقولون يصبغ لك شعرك لو انه اسود جازفت وشريته وندمتتتتت لازم شعرك يكون فاتح عشان يصبغ وريحته تثبت بالشعر ورهيبه بس لايخدعونكم مافي اي صبغه بدون امونيا تصبغ
L**.
Die beste Haarfarbe die ich jeh hatte !
Arctic Fox enttäuscht mich echt nie ! Die Farbe ist super knallig wen die Haare vorher hell genug sind. Das Lila ist echt der Hammer und der Geruch der Farbe ist einfach nur toll 😍 Sie färbt auch nicht so krass ab wie andere semipermanente Haarfarben. Ich kann’s nur weiterempfehlen!
K**F
Excellent dye, works great!
I used Purple AF, and I love it so much!! It works really well, doesn't smell bad like other dye, and the bottle lasts for multiple uses. It definitely does stain skin and such easily, but if you're careful it's not too bad. And the results are very worth it! My bleach didn't lighten my hair fully this time as my hair is quite stubborn, but I dyed it anyway and left the dye on for about an hour. I love the sort of vibrant plum tones it has!
M**I
it works on dark hair and doesn’t damage hair
I love this sooooo muchh!!! it shows up only in the sun if you have dark to golden brown hair like me but I did have bleached highlights which dyed so beautifully, It did not damage my hair at all it felt like a leave in conditioner but it did stain a lot my bathroom stained a lottt but it’s fine I like this so much so worth it if you want more of a vibrant color I’d recommend you use a developer or keep it on for more than two hours.
L**A
Best vivid hair dye ever
I use this over my natural hair (light brown with lots of grey) with brilliant results! I shampoo and dry my hair before applying it with a brush. I leave it on for as long as possible (hours usually because I lose track of time) then rinse and condition well because the product has lots of protein in and can be quite drying. The 4oz bottle is more than enough for shoulder length hair and I can get almost 3 applications out of the 8oz bottle (which is a lot better value) Colour fades at the roots quite quickly for me and for my friends who use it, but stays in the lengths for AGES. I last used this almost three months ago and my hair still has a purple tinge to it. Sticks well and looks really vibrant on my greys (like glittery highlights). I love how rich the colour is when it's freshly done. Washes easily off your bathroom, and is easy to get off your skin too. Will cause purple rivulets down your face and body in the shower durung first few washes, but that scrubs off. While its fresh, the colour does transfer to clothes/fabrics (like pillowcases) and to skin easily (hello purple neck and shoulders!) but again, it washes out easily and doesn't make permanent stains. Much better product than Manic Panic or XL Live colours...very VERY worth the price tag
Trustpilot
2 days ago
2 weeks ago