---
product_id: 35998511
title: "The Handbook of Slogans Paperback – September 7, 2012"
brand: "lionel salem"
price: "26362CFA"
currency: XOF
in_stock: true
reviews_count: 5
url: https://www.desertcart.sn/products/35998511-the-handbook-of-slogans-paperback-september-7-2012
store_origin: SN
region: Senegal
---

# The Handbook of Slogans Paperback – September 7, 2012

**Brand:** lionel salem
**Price:** 26362CFA
**Availability:** ✅ In Stock

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- **What is this?** The Handbook of Slogans Paperback – September 7, 2012 by lionel salem
- **How much does it cost?** 26362CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/35998511-the-handbook-of-slogans-paperback-september-7-2012)

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## Customer Reviews

### ⭐⭐ 







  
  
    missed opportunity
  

*by S***U on Reviewed in the United Kingdom on March 16, 2013*

I was really looking forward to discovering what brought about the famous (and in some cases infamous) company slogans, but I was left disappointed.The title of the book says "the world's most popular slogans" - this, however, is misleading as some of the slogans are hardly what I would have called the "most popular". In fact I sat there thinking "but what about ..."This book was produced by a "Harvard Visiting Professor" and I have to question whether Harvard accept the sort of see "internet page www dot whatever dot com" in their essays instead of demonstrating an understanding of the subject matter. I know in the institutions that I lecture at such laziness would be returned to the student with a fail.I remember doing marketing/advertising ploys and tag lines as part of my social psychology units and never once did the lecturer say "look it up" because I can't be bothered to explain it to you.To be perfectly honest I can't see me using this as anything more than an index, if that. It is one of the poorest, if not the poorest, examples of this type of text and there are so many better ones out there were the author hasn't just looked at the website and cited it but has actually done the research, perform the necessary understanding of the subject and then explained to the reader what they have found. I am sorry to say that this is one of those books that will go to the bottom of the box and will be very rarely brought out again.This was such a missed opportunity.

### ⭐⭐⭐⭐⭐ 







  
  
    Imagination at Work.  (Geee!)
  

*by R***N on Reviewed in the United Kingdom on May 2, 2013*

Why would anyone compile a book of advertising slogans, rating them as two star (the top 1% of the bunch) one star (the next 6%) and listing all in alphabetical order of company?Still more, why would anyone buy such a book? Well, I can only say that as a "dipper" it's irresistable. There are so many reminders of the advertisments of the past, those punchy one liners that fix a brand in your head and sometimes can recall a time, a place, an era as strongly as an aroma (or a dipped madeleine biscuit?)Of the slogans here, there do seem to be a preponderance of Stateside slogans (my opinion) and it's notable (given the modern attitude towards cigarettes) that although there are some tobacco slogans there there are nothing like as many as one might expect. I recall the one that sparked off a Country song "So Round, So Firm, So Fully Packed"... ah me, "Craven A - for your throats sake" "Lucky Strike - it's toasted"... likewise beer slogans like "Trophy bitter - The Pint That Thinks Its A Quart" and some from the past like "This is carpet you can afford from Cyril Lord" "Rael-Brook Poplin, the Shirt You Don't Iron" "SR toothpaste cool like a mountain stream" (opened ITV, that one)Have we forgotten the "Too Good To Hurry Mints"? Still, they are from the past - as is "The Pause That Refreshes" albeit that come from the big US firm that urges us these days to "Open Happiness"Darn, I could go on and on and on and that is why this book will appeal to those who like to be able to look up slogans by Subject (alphabetical order, subdivided by company in alphabetical order) and then look up companies in alphabetical order (even the Automobile Association) to see the stories behind the slogans.....Incidentally the AA slogan is "For The Road Ahead" - but do you recall when they called themselves "The Fourth Emergency Service"? (Fire..Police..Ambulance all by dialling 999, then the AA) this caused a number of wrong answers to the exam question "What is the Fourth Emergency Service?" - it's the Coastguard, by the way!I like this book and if you are as weird as me, sorry, as I, you will too.

### ⭐ 







  
  
    Compilation did not deliver content
  

*by M***M on Reviewed in the United Kingdom on March 10, 2013*

There are all manner of lessons in advertising and stories that are interesting even for the lay reader. Hamlet ran a successful campaign, 'Happiness is a cigar called Hamlet' in which the individual lights the cigar and it dispels their woes. However, years previously Strand cigarettes ran a not dissimilar campaign 'You are never alone with a Strand' which was a disaster because, it is thought, people associated the cigarette with loneliness and the brand folded. Such subtleties underlie a lot of buying habits.I thought this 'Handbook' might have more such lessons but it appears to be no more than a series of lists of slogans set out by product and based on the author's ratings. There is also a section (Slogan Stories) that provides a brief description of various companies' campaigns and some facts. I gather that the music to the AA's recent campaign is 'Flight of the Bumble Bee' to emphasise their speed of response (really? and not also because their colours are black and yellow?). The Hamlet and Strand stories are not there and there seem to be few other parables, just mostly facts and star ratings (which seem to be a matter of the author's own preference).I will file this book along with the 'Handbook of Web Addresses' I bought when the Internet first started and I am likely to refer to it just as frequently. I was not content with this compilation and struggled to understand the benefit it is meant to deliver.

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*Product available on Desertcart Senegal*
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*Last updated: 2026-02-22*