---
product_id: 3555933
title: "Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks"
brand: "t. calkins"
price: "59873CFA"
currency: XOF
in_stock: true
reviews_count: 8
url: https://www.desertcart.sn/products/3555933-defending-your-brand-how-smart-companies-use-defensive-strategy-to
store_origin: SN
region: Senegal
---

# Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

**Brand:** t. calkins
**Price:** 59873CFA
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks by t. calkins
- **How much does it cost?** 59873CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/3555933-defending-your-brand-how-smart-companies-use-defensive-strategy-to)

## Best For

- t. calkins enthusiasts

## Why This Product

- Trusted t. calkins brand quality
- Free international shipping included
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- 15-day hassle-free returns

## Description

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

## Images

![Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks - Image 1](https://m.media-amazon.com/images/I/41y9SpMT0qL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    An essential handbook for anyone in marketing
  

*by C***S on Reviewed in the United States on August 27, 2013*

Tim Calkins' book "Defending Your Brand" is an excellent blueprint for a key marketing strategy that is under-utilized and rarely discussed. As his vivid case examples will show, lack of brand defense has led to the demise of some key consumer staples while a strong defense is absolutely essential to long-term brand preservation. Calkins effectively details a set of powerful "how to" tactics for effectively fighting off potential and existing competitors. The author does a phenomenal job in providing diverse examples across varying products and industries, which enables his recommendations to be highly applicable and tangible.As someone with a career in marketing, this book has been and will continue to be a powerful tool for me when designing strategy. This guide is a must have for marketers and general managers at companies big or small.

### ⭐⭐⭐⭐⭐ 







  
  
    A beacon for sound business strategy
  

*by S***L on Reviewed in the United States on January 7, 2014*

It's a stark reminder of a topic that is so easily overlooked yet one that we can least afford to ignore in business. It serves as a compass for making sound strategic decisions on an ongoing basis. The groundbreaking theory is brought to life through practical examples which makes it a clear and easy read. I would highly recommend this book to anyone who is focused on running a successful company.Smriti DeokuleNuVista Strategies, Inc.

### ⭐⭐⭐⭐⭐ 







  
  
    Eye-opening if you are a brand manager
  

*by G***O on Reviewed in the United States on September 10, 2015*

Great book, easy to read. A completely different view of how to deal with competitors. Excellent examples. Must read if you are in a competitive environment. "If a competitor's launch makes no apparent sense, it usually means that you don't understand what's going on"

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-02-21*