What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

Product ID: 3493425

Details

Brand
L'Oreal Paris
Color
05 Medium
Item Form
Cream Powder
Package Information
Box
Product Benefits
Conditioning

⏳Up to 9 weeks fade-defying color

🌞UV filter & Vitamin E-infused conditioner

💧No-drip gel formula for precise application

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Description

✨ Own your signature shade with fade-defying brilliance! ✨

COMPLETE COLOR KIT - All-in-one kit includes color gel, developer crème, shine protect conditioner, gloves, and easy instructions—professional results at home.
TRUSTED INNOVATION - Backed by L’Oreal Paris’s decades of expertise and cutting-edge technology for salon-quality hair color.
LONG LASTING RADIANCE - Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
PRECISION APPLICATION - No-drip gel formula ensures mess-free, exact coverage for flawless results every time.
GRAY COVERAGE CONDITIONING - Superior gray coverage combined with a conditioning treatment that leaves hair silky and resilient.

L'Oreal Paris Superior Preference Medium Brown 5 is a permanent hair color kit delivering rich, luminous, and fade-defying color for up to 9 weeks. Featuring a no-drip gel formula for precise application and a UV filter plus Vitamin E-infused conditioner, it offers superior gray coverage and conditioning for all hair types. This all-in-one kit ensures salon-quality results with lasting vibrancy and silky, resilient hair.

Specifications

ASIN	B000KPTU4M
ASIN	B000KPTU4M
Best Sellers Rank	#168 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color
Brand Name	L'Oreal Paris
Color	05 Medium Brown
Container Type	Box
Customer Reviews	4.5 4.5 out of 5 stars (1,197)
Full Cure Time	30 Minutes
Hair Color Permanence	Permanent
Hair Type	Normal
Is Discontinued By Manufacturer	No
Item Form	Cream,Powder
Item Weight	20 Grams
Item model number	CTX
Manufacturer	L'Oréal USA, Inc.
Manufacturer	L'Oréal USA, Inc.
Manufacturer Part Number	18084838747
Material Features	Gluten Free
Material Type Free	Aluminum Free,Paraben Free,Dye Free
Model Number	CTX
Number of Items	1
Product Benefits	Conditioning, Hair Coloring
Product Dimensions	6.3 x 3.55 x 2.25 inches; 0.71 ounces
Recommended Uses For Product	Softening
Set Name	Hair Coloring Kit
Suitable Hair Color	All Hair Colors
UPC	071249253069
UPC	071249253069
Unit Count	1.0 Count

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