Online Marketing for Your Craft Business: How to get your handmade products discovered, shared and sold on the internet
Product ID: 348421350
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A must have book if you are running a craft business and want to understand content marketing and social media networking to raise awareness of your handmade designs and learn how to sell your crafts online. If you are a creative or craft business owner selling crafts online through your blog, website or on handmade marketplaces, the desire to grow your online following can become addictive. Many people find they spend all day aimlessly clicking and tinkering with their craft blog, Facebook, Twitter and other social media accounts with no real strategy in place. They are inconsistent, they don't plan their content and they don't measure their results, they just feel drained and demotivated, unsure whether they are seeing a return on their investment of time. Many people end up resenting blogging and social media networking due to lacklustre sales results. Don't let this happen to your craft business! Social media networking and understanding content marketing is vital for successfully selling crafts online and raising awareness of your handmade business. In this eye-opening book, craft industry expert and social media professional, Hilary Pullen will help you develop a content strategy for online networking and digital marketing that will see you identify who you want to connect with, where you will connect with them online, and what type of things you want to share and say to them. Hilary will show you that when properly planned and managed, you will learn to love blogging about crafts and use social media as a fun marketing tool that can not only help you build traffic to your website and blog to boost sales of your handmade products, but also enhance your creativity and motivation. This book doesn't repeat the craft business books already on the market that tell you how to set up a craft business in order to sell your products online. It is not a basics book telling you to be chatty and sociable (like you didn't know already that being friendly was important!) It is full of practical tips to improve your online networking skills and save you precious time promoting your craft business, teaching you everything you need to know about online marketing, and how to set realistic measurable goals which will have a genuine positive impact on sales of your handmade products and boost brand awareness of your craft business. It will show you how blogging and social media can connect you not just to customers but importantly to industry influencers, the press and publishers who will share and champion your crafts. Review: Loved it so much I sought it out to purchase. - Originally, I got this book out from the local library. I loved it so much I sought it out to buy as I refer to it often. Review: new book - I'm always looking for an interesting new book to read. I saw this book and it didn't disappoint me. I would recommend it to anyone whether they are starting a business or just interested.
| Customer Reviews | 4.4 out of 5 stars 61 Reviews |
K**L
Loved it so much I sought it out to purchase.
Originally, I got this book out from the local library. I loved it so much I sought it out to buy as I refer to it often.
A**N
new book
I'm always looking for an interesting new book to read. I saw this book and it didn't disappoint me. I would recommend it to anyone whether they are starting a business or just interested.
S**N
What I particularly liked was the fact that no only was it packed ...
A detailed and practical explanation of all you need to know to market your craft business on line. What I particularly liked was the fact that no only was it packed with advice on what you should be doing to promote and market your business but it then explained/suggested/guided you through how to actually do that with templates and "homework". This had been on my wish list for months but I am so glad I finally got round to buying it. Although I haven't completely finished reading it from cover to cover, the sections that I have read have already enabled me to start to plan a marketing strategy/planner. I know longer feel as though I am floating around aimlessly in the world of social media and the internet and now have direction and purpose. A definite must read for anyone with an online craft business, whether you are just starting out, or are more established and perhaps need a fresh perspective and new impetus.
K**N
good book
so interested book, good to read. i love this book and share with my friend. hope to see more book like this
B**M
If you are marketing your own business, you need this book!
I have read a number of different business books in the two and half years since I started my business, some aimed at the craft industry and some more mainstream business. I have to say this is far and away the BEST one I have ever read. It is clear, concise and easy to follow. The tips and advice in each section are immediately actionable and I think whatever stage your business is at, this book will be able to help you. Whilst some marketing books are filled with hard to follow jargon, this is very logical and easy to understand and having met with a leading marketing expert I know the advice in this book is inline with that of some of the big marketing companies but in a way that is easy for a normal person to understand :) If you wish to market your business yourself this is an invaluable addition to your library. I cannot wait to start putting some of these tips into action.
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