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Joico Colorful Anti-Fade Shampoo is a sulfate-free, gentle cleanser designed specifically for color-treated hair. It preserves hair color vibrancy for up to 8 weeks while fortifying strands to resist breakage 3X more effectively than non-conditioning shampoos. Enriched with camellia oil and pomegranate extract, it delivers a refreshing scent and salon-quality care that keeps hair healthy, shiny, and vibrant.



| ASIN | B093CWGR8R |
| Active Ingredients | Sodium Laureth Sulfate |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #21,661 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #623 in Hair Shampoo |
| Brand | Joico |
| Brand Name | Joico |
| Collection Name | Colorful |
| Customer Reviews | 4.6 out of 5 stars 2,018 Reviews |
| Hair Type | Color Treated |
| Item Dimensions | 2 x 2 x 8 inches |
| Item Form | Liquid |
| Item Weight | 10.08 ounces |
| Liquid Volume | 10.1 fluid ounces |
| Manufacturer | Joico |
| Number of Items | 1 |
| Other Special Features of the Product | Color vibrancy lasts up to 8 weeks* Free of SLS/SLES sulfates Gently cleanses color-treated hair |
| Product Benefits | Color vibrancy lasts up to 8 weeks*. Free of SLS/SLES sulfates. Gently cleanses color-treated hair |
| Recommended Uses For Product | Professional Salon & Spa |
| Scent | Pink Grapefruit, Yellow Sunflower, Jasmine, Soft Woods |
| Scent Name | Pink Grapefruit, Yellow Sunflower, Jasmine, Soft Woods |
| Special Feature | Color vibrancy lasts up to 8 weeks* Free of SLS/SLES sulfates Gently cleanses color-treated hair |
| Suitable Hair Color | All Hair Colors |
| UPC | 074469517058 |
| Unit Count | 10.1 Fluid Ounces |
E**E
Best shampoo for color and oily hair!
I have such oily hair and I’ve struggled to find something that not only doesn’t make my hair more oily but is color safe. This shampoo does the trick! It really gets your hair clean and smells amazing! It makes your hair super soft and doesn’t look greasy after one day. It’s super effective and absolutely worth the price!
G**A
Extends color and leaves hair very manageable.
Wonderful product. Smells very fresh and leaves hair soft. Have colored treated hair and it has extended my visits to the Salon.
A**R
Great Shampoo
This shampoo is great! Keeps my color lasting longer and my hair strong.
J**R
Works great
Very nice smell, a little bit goes a long way
K**R
If you have a history of acne be warned you will have forehead acne.
Very soft hair but suggest using conditioner to avoid static hair. Be cautious if you have a history of acne when it comes to products that are supposed to be very moisturizing on your hair or skin. If you have a history of acne then do not apply this on the top of your head but instead lower down. Use a different shampoo because you will end up having forehead acne.
R**R
Great hair product
Love this shampoo . My hairdresser recommended it . Little pricey but it’s worth every penny . Highly recommend this product . It also last a long time .
L**Y
Holds color without fading
Great for keeping color with no fading
B**.
Great shampoo
Great product, bought this with the matching shampoo. Will never use anything else. Highly recommend it. One shampoo thoroughly cleaned by hair after not having washed my hair in a week.
C**A
Mantener mi cabello hermoso
Súper recomendado Deja el cabello hermoso te ayuda al crecimiento y te lo restaura
B**A
Pflegt sehr ergiebig
Ich habe am Angang viel zu viel Shampoo genommen. War ich von meinem vorherigen so gewöhnt. Man braucht sehr wenig. 3 Stöße mit dem Pumpdosierer reichen vollkommen aus. Haare glänzen schön.
P**A
ottimi!!!
provati dal parrucchiere e sono buonissimi prodotti per i capelli colorati.pacco ben fatto e ottimo prezzoo!! grazie amazon!!!
T**R
Great shampoo for the money
Awesome shampoo for blonde coloured hair.
L**P
Great for Coloured Hair
Great for coloured hair, nice smell. The same shampoo my hairdresser uses. Leaves my hair feeling soft and clean and extends the colour duration. Would recommend.
Trustpilot
1 week ago
2 weeks ago