---
product_id: 33457237
title: "L'Oreal Paris Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3"
brand: "l'oreal paris"
price: "71730CFA"
currency: XOF
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.sn/products/33457237-loreal-paris-excellence-creme-permanent-hair-color-5ab-mocha-ash
store_origin: SN
region: Senegal
---

# 100% Gray Coverage Collagen Infused Triple Protection System L'Oreal Paris Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3

**Brand:** l'oreal paris
**Price:** 71730CFA
**Availability:** ✅ In Stock

## Summary

> ✨ Transform Your Tresses with Confidence!

## Quick Answers

- **What is this?** L'Oreal Paris Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3 by l'oreal paris
- **How much does it cost?** 71730CFA with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/33457237-loreal-paris-excellence-creme-permanent-hair-color-5ab-mocha-ash)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Long-Lasting Color:** Enjoy rich, fade-defying color that lasts from root to tip.
- • **Unmatched Gray Coverage:** Experience 100% gray coverage, even on the most stubborn strands.
- • **Triple Protection Formula:** Our unique system seals, replenishes, and conditions for vibrant, healthy hair.
- • **Innovative Beauty Technology:** Trust in L'Oreal's commitment to quality and innovation in hair care.
- • **Weekly Conditioning Treatment:** Keep your hair nourished and protected until your next color appointment.

## Overview

L'Oreal Paris Excellence Creme Permanent Hair Color in 5AB Mocha Ash Brown offers 100% gray coverage with a triple protection system that seals, replenishes, and conditions your hair. This pack of 3 ensures long-lasting, vibrant color while keeping your hair healthy and nourished with a weekly collagen-infused treatment.

## Description

There's a reason it's called Excellence Super Rich Care: Excellence triple protection seals, replenishes and conditions your hair. Super Rich Color: Exceptional quality. Rich, radiant, gorgeous color and 100% gray coverage, all with Excellence's exclusive non-drip creme. Nothing protects better. Nothing covers grays better. compared to each leading competitor's top selling brand.

Review: Easy to use, Great neutral color, shiny and soft hair - This is a great product. I had a hair dresser turned my hair brassy/red. I want to get back to a neutral base color. The color matched the box and the grey coverage was good. I will need to put a bit more around the temples so it gets full coverage there. Hair is happy and shiny.
Review: Awesome color and shine. - Only use L’Oréal products so after 40 years I still use L’Oréal. This hair dye is color it shows and leaves your hair soft and shinning. I often have people ask who does my color. I say me with L’Oréal. Tried others but inexpensive and always true to color I highly recommend this hair colorant and lasts for me about 5 weeks as I get older.

## Features

- Gray Coverage Hair Color With Triple Protection: No hair color cares more than Excellence Crème; With our triple protection system that seals, replenishes and conditions, plus 100 percent gray coverage even on stubborn grays.
- Excellence In Hair Protection: Our weekly conditioning treatment with collagen helps protect hair until your next appointment for long lasting rich color; For 100 percent gray coverage and gorgeous root-to-tip color.
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from root-to-tip with L'Oréal Paris hair color, permanent, semi-permanent, and root touch up kits; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01IR2L1AA |
| Best Sellers Rank | #74 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 5AB Mocha Ash Brown |
| Container Type | Box |
| Customer Reviews | 4.6 out of 5 stars 61,495 Reviews |
| Full Cure Time | 30 Minutes |
| Global Trade Identification Number | 00071249346563 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Creme |
| Manufacturer | L'Oreal - Hair Color |
| Manufacturer Part Number | U-HC-3542 |
| Material Features | Vegan |
| Material Type Free | Ammonia Free, Sulfate Free, Paraben Free, Phthalate Free, Peroxide Free |
| Model Number | 71249346570-Parent |
| Number of Items | 1 |
| Package Information | Box |
| Package Size Name | 3 Count Set |
| Product Benefits | Conditioning |
| Recommended Uses For Product | Hair coloring, especially for covering gray hair |
| Set Name | 3 Count Set |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249346563 |
| Unit Count | 3 Count |

## Product Details

- **Color:** 5AB Mocha Ashe Brown
- **Package Information:** Box
- **Product Benefits:** Conditioning
- **Brand:** L'Oreal Paris
- **Item Form:** Creme

## Images

![L'Oreal Paris Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3 - Image 1](https://m.media-amazon.com/images/I/912TNS-0E6L.jpg)
![L'Oreal Paris Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3 - Image 2](https://m.media-amazon.com/images/I/81FxxdsnmsL.jpg)
![L'Oreal Paris Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3 - Image 3](https://m.media-amazon.com/images/I/81Zzo4NB+eL.jpg)
![L'Oreal Paris Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3 - Image 4](https://m.media-amazon.com/images/I/81lKWkd8TlL.jpg)
![L'Oreal Paris Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3 - Image 5](https://m.media-amazon.com/images/I/71jiouPKDlL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What’s new with Excellence? What’s the same? ​**
A: We’ve replaced the pre-color treatment with a new salon inspired after color shampoo that cleanses the scalp and hair of excess residue. We have some new models on the front of box but don’t worry, your shade & color is the same you’ve always known!

**Q: Does this get darker the longer you leave it on?**
A: For the L'Oreal Excellence Creme, the longer the product is on to process the darker the result will be because it continues to deposit color

**Q: What do you recommend if I don't like the smell of my hair after I color it?**
A: You can care for your hair afterwards with L'Oreal EverPure Shampoo & Conditioner. These products are sulfate free and help protect the hair color from fading.

**Q: My gray is beginning to be more stubborn and I need to color more often. Is it safe to use every three weeks?**
A: We suggest coloring every 4 weeks or you may use our temporary spray Magic Root Cover Up in between applications.

**Q: Does this product contain bleach?**
A: The L'Oreal Excellence Creme Hair Color is not a bleach. The product contains ammonia and peroxide but not bleach. If a product contains bleach, there will be packets of bleaching powder in the product.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Easy to use, Great neutral color, shiny and soft hair
*by A***R on April 27, 2026*

This is a great product. I had a hair dresser turned my hair brassy/red. I want to get back to a neutral base color. The color matched the box and the grey coverage was good. I will need to put a bit more around the temples so it gets full coverage there. Hair is happy and shiny.

### ⭐⭐⭐⭐⭐ Awesome color and shine.
*by S***L on April 7, 2026*

Only use L’Oréal products so after 40 years I still use L’Oréal. This hair dye is color it shows and leaves your hair soft and shinning. I often have people ask who does my color. I say me with L’Oréal. Tried others but inexpensive and always true to color I highly recommend this hair colorant and lasts for me about 5 weeks as I get older.

### ⭐⭐⭐⭐⭐ Luscious and Lustrous
*by A***E on March 6, 2026*

I cannot say enough good things about this creme hair dye. Firstly, yes, it's darker than the box shows. But that was why I bought it. I wanted a warm, darker, rich brunette tone to overlay the current too-red hue I've got. I normally use John Frieda foam in a variety of the darker brown, redder shades and they've just really been talking flat and not covering evenly lately. They also haven't been giving me the gray coverage it used to. So, I decided to give this a try and it's now my go-to. I love that it comes with an aftercare shampoo so you don't have a bunch of residue. I love, love, LOVE the conditioner. My hair was silky and full of vitality immediately after coloring. Once it air dried and I could see the color... It's absolutely gorgeous. Rich, even, vibrant tones of deep chocolate brown without being too brassy, ashy, or red. Perfection. And the gray coverage? What grays, again?

## Frequently Bought Together

- L’Oréal Paris L'Oreal Excellence Creme Permanent Hair Color, 5AB Mocha Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 3
- LOreal Professional Magic Root Cover Up Temporary Grey Concealer Spray Hair Colour, Medium Brown, 57 gm

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.sn/products/33457237-loreal-paris-excellence-creme-permanent-hair-color-5ab-mocha-ash](https://www.desertcart.sn/products/33457237-loreal-paris-excellence-creme-permanent-hair-color-5ab-mocha-ash)

---

*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-06-03*