20 Purple Premium Natural Semi Permanent Hair Color

I bleached my hair to have the dye higher and the dye is great? I did have to open a second bottle because the next morning the ends of my hair was really bright, but the middle sections were golden/faded purple. It's fixed now and it looked good (slightly look ls blue depending on lighting). It DOES stain. I used gloves when washing my hair and thought it was done and took the gloves off but my hands still got stained. Luckily, the dye didn't last 24 hrs on my hands and my shower doesn't look like a blueberry crime scene. First time trying this brand and maybe won't be last

I mixed with color with a bit of developer and conditioner. This dye is one of the thickest dyes on the market so you can easily modify it to your liking. The packaging is my absolute favorite as it ensures you get out every single drop. The texture of this dye is like a super heavy pomade almost. After mixing it it was still a SUPER heavy dye which I LOVE because it ensures the color result is opaque and that the dye isn't running off all over your face and clothes. Where you put the dye, it's staying. I used 20 Purple on its own, over previously dyed by Artic Fox Purple AF mixed with Adore Mystic Grey. This is on UNBLEACHED, hair. If you are wanting to go purple without bleach, I highly recommend doing it after having red hair. I never used toner, I waited until my red faded enough and then I mixed my purple with a smidge of grey to cancel out red/pink hues found in purple, makes the purple dye last longer too, my favorite trick ever as I cannot use bleach

Nice vibrant purple, lasts maybe 1-2 months before starting to fade. I ordered two packets but I only needed to use one and i will be using the second to re-dye my hair soon! (1st picture around one week after dying and the 2nd is how my hair currently looks around 2 months later) it bleeds pretty good in water for a few weeks after you dye it which is typical, i didn't have a big issue with it staining any fabric but it does stain your skin for a day or two. Out of all the hair dye ive used this has left my hair feeling the best. Leaving my hair very soft and smooth after dying. I will likely use this brand again in the future👍

Before I explain my method to best to apply this color, let me say that I am NOT a professional colorist or hairdresser. This is simply what I’ve found works well. My natural hair color is medium brown, with a bit of gray coming in. The color I used was PURPLE and I applied wide steaks of color to my hair. I didn’t lighten prior to coloring, but on one occasion had used permanent brown color the day before. The result was a lovely, jewel tone violet. I’ve done it twice and am very pleased! As other reviewers noted, this process can be very messy. The following are a few tips to help control any inadvertent discoloration either during or after using Iroiro semi-permanent color: 1. Prepare your hair - wash hair either earlier in the day And allow to dry completely or wash the day before; use minimal or no conditioner and NO styling products. This allows hair to “absorb” color to the fullest. 2. Assemble Your Equipment - You’ll need a plain glass/stainless bowl to put the color into; a coloring brush is helpful for application, especially around your face; at least 2 pair of impermeable gloves (one for application, one for rinsing); shampoo and conditioner; clips, pins and/or a disposable shower cap to restrain colored hair; a towel that can either be bleached or is a color that won’t be ruined by excess color; plastic to cover any surfaces and/or your skin that cannot be exposed to chlorine bleach; and most importantly, a spray cleaner containing bleach (I recommend Lysol bathroom cleaner w/bleach). It’s also helpful to have paper towels and/or a cleaning sponge on hand. 3. Application - Put the amount of dye you anticipate using into your bowl. If you like, cover your shoulders with an old towel or plastic sheet to protect your skin. You can also use the “clothing optional” method to avoid ruining your outfit. Wear one pair of gloves and apply color to your hair using your hands/color brush in whatever design you like (all over color, steaks, just the ends, etc.). If you drip color on to any surface it will stain, so use a quick squirt of the bathroom cleaner to stop the discoloration. If dye gets on your skin, use the cleaner applied to a sponge/paper towel to remove it. 4. Let the Color Set - pin your hair up or use the shower cap to keep your wet/colored hair from transferring dye to any surfaces. Wait the recommended time; I let my dye set for 30 minutes per the manufacturer’s instructions. You can also add heat using a hair dryer on a low setting. 5. Rinse - Put on your second pair of gloves prior to rinsing. Also, rinse by bending forward; allowing the excess color to wash over your body will discolor your skin! The best method is to use a handheld shower sprayer and lean over your bathtub. Rinse, rinse and rinse some more...until the water is mostly clear. This may take 10 minutes or more. 6. Wash & Condition - Yes, this may lessen the intensity of your color a little. However, if you don’t remove the excess color, it will stain your clothing, bed linens, furniture and even bleed onto your skin when you sweat. Messy, destructive and embarrassing! You may need to wash twice (I do). Again, rinse until the water runs clear. Use conditioner as you normally would. Pat excess water out of your hair using an old towel or one that may be bleached. At this point, I had only very faint color bleed on my white towel. I sleep on white pillowcases and never had any color transfer, even though subsequent washes resulted in colorful suds. 7. Style as usual. I recommend using a shine serum (such as Biosilk or Giovanni) to add shine and really make the color pop. Your initial result should be beautiful and vibrant. The one downside to this color is that it fades quickly. It’s noticeable after the first 3-4 washes and continues to diminish with each wash. All brands I’ve tried have about the same color lifespan, as they’re semi-permanent. Pros: Amazing color, smells great. I received many compliments! Cons: Application can be messy, fades fairly quickly. I hope this review helps. Have fun and live colorfully!

We used this color last year for my daughter birthday in earlier 2025 and we both LOVE the color to the fullest; as well as received so many compliments 💜✨️💜 I ended up ordering again recently now that I have locs and still receive compliments 🤗💜🥰

🚨Update- after two weeks the color is pretty much gone.. so I probably won't buy again but it's good if you just want short term bright color. We tried to do a half and half but used Artic fox blue for the top. Iroiro out performed Artic Fox 10-0. After the wash out the blue was completely faded, we even bleached the hair being colored.

Back in the 80's I bleached my brown hair white and then dyed it purple, with great results. Now my hair is mostly grey, so I decided to dye it, but didnt want to be another old man trying to look younger... I tried another brands dark blue semi permanent dye with so-so results. Then i decided to iroiro 20 purple, W6ow I am amazed at how deep,and vibrant the color came out. No one will mistake this color for a rinse. I highly recommend this product line.

Wife says: no to Boogers!!! If you are looking to create a pastel conditioner toner don't use this brand. While the colors are strong, there are tiny boogers in the mix that do not want to dissolve and will leave spots of dark pigment on your platinum blonde hair wherever they touch! Adore is much better for making toners as the mixture is 💯 % smooth with no boogers.

Iroiro is hands down the best dye. Vibrant and stays in hair well. Especially the Purple

I've been using this hairdye for 6 years if not more. They smell amazing, easy to apply, not harsh on the hair at all, actually lasts longer than most hair dyes I've tried and the colour choices are equally amazing... Did I mention they smell so good? 😃

بقول تجربتي بتفصيل للفائده تجربتي الاول: طلبت لون بنفسجي جداً جميل ماعدم شعري لكن للاسف ماظهر بما أن شعري اسود سابقا وبعد تفتيح ( طريقه تفتيحي كانت اوكسجين ٣٠ من صبغه لوريال خاليه من الامونيا درجه ١٠.١ مفروض ١٠.٠ او ١٠.٠٠ بس ماحصلته واضطريت اخذ ١٠.١) صار شعري بعدها بني غامق مفروض انتظر اسبوع لان مع مرور الايام بيتفتح بس لعلي استعجلت ومن بعد صبغة التفتيح حطيت مباشره صبغه بنفسجي ولا كاني صبغت رجع شعري اسود بس بعد مانشف صار يبان بس بالإضاءة العاليه او الشمس فقط ولا والله مايبان واساس محد لاحظ الا لما قلت لهم اني صابغه بنفسجي ولون بعد كل غسله يخف قعد معي يمكن اسبوعين الا اربع بس بيطول حسب غسلك لشعرك الافضل تغسليه مرتين الا ثلاث لان صبغة شبه دائم وطبعا يختلف من شخص لشخص ناس تطول وناس لا وشعرك راح يرجع نفس لونه قبل وختاماً لا تنسو تلبسون قلفز انا مالبست وعدم اضافري يومين الا ثلاث و راح بعد تحديث تجربتي الثانيه : والان بتكلم عنها انا جبت بنفسجي جداً رائعه لكن لازم تسوون سحب لون او تفتيح لون ولازم يكون شعرك مائل على الصفار يعني اشقر مو على للبرتقالي اذا شعرك برتقالي بعد تفتيح او سحب لون وصبغتي فوقه احلمي انه يبان لان بيصير بني غامق ولا راح يبان مره والكلام ينطبق بعد على شعر البني ونحاسي انا صار شعري برتقالي على نحاسب بعد تفتيح اللون نفس طريقه تفتيح الي فوق( حقت تجربه الاول لي بصبغ )فا اخذت ٢٠ اوكسجين مع باودر وحطيته على شعري عشرين دقيقه أكثر شي لا تطولي اكثر من عشرين دقيقه عشان ماينعدم وغسلته مع بلسم صبغه وطلع اصفر ووخفف البرتقالي الي براسي وتوي غسلت شعري من البنفسجي كان ناعم ولا احتجت احط بلسم حتى وبرجع اشتريه مليون مره و اقولكم اللون طلع يموت وهذا انا باقي شعري مانشف مبلول لكن اللون واضح مرهه لكن غامق مره حلو مو فاقع لا انا حرصت يكون اللون بنفسجي غامق بحيث يبان حتى بالاضاءه العاديه وبس والله اتمنى اكون افدتكم بتفاصيل

great!!! colour and good price, super easy to use and colour lasts longer than others.