Business Influence, New and Expanded: The Psychology of Persuasion
Product ID: 323894297
🏆#1 in Marketing & Sales
📚5M+ copies sold
🔬35 years research-backed
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Description
🚀 Unlock the power to persuade like a pro—because influence is the ultimate career currency.
- JOIN A GLOBAL MOVEMENT - Over 5 million readers worldwide trust this bestseller to sharpen their persuasion skills.
- TOP RANKED HIGHLY RATED - Ranked #1 in Marketing & Sales with a stellar 4.7-star rating from 4,750+ professionals.
- STAY AHEAD WITH FRESH INSIGHTS - New edition packed with updated research, real-world examples, and online applications.
- MASTER THE SCIENCE OF INFLUENCE - Leverage 7 universal principles proven by 35 years of peer-reviewed research.
- ETHICAL PERSUASION FOR PROFESSIONALS - Learn to influence effectively while defending against manipulation—build trust, not just deals.
Business Influence, New and Expanded by Robert Cialdini is a globally acclaimed bestseller with over 5 million copies sold. This revised edition offers cutting-edge research and practical applications of 7 universal principles of persuasion, backed by 35 years of scientific study. Perfect for professionals aiming to ethically master influence in business and everyday life, it holds top rankings in Marketing & Sales and boasts a 4.7-star rating from thousands of readers.
Specifications
| Best Sellers Rank | #928 in Books ( See Top 100 in Books ) #1 in Public Affairs & Policy #2 in Running Meetings & Presentations #3 in Marketing & Sales |
| Customer reviews | 4.7 4.7 out of 5 stars (4,815) |
| Dimensions | 15.24 x 3.1 x 22.86 cm |
| Edition | New and Expanded International Edition. Internationale Ausgabe (US) |
| ISBN-10 | 0063136899 |
| ISBN-13 | 978-0063136892 |
| Item weight | 614 g |
| Language | English |
| Print length | 592 pages |
| Publication date | 4 May 2021 |
| Publisher | Harper Business |
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