---
product_id: 3188473
title: "L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 73 Golden Sunset (Dark Golden Blonde), Pack of 1, Hair Dye"
brand: "l'oreal paris"
price: "1575CFA"
currency: XOF
in_stock: false
reviews_count: 13
url: https://www.desertcart.sn/products/3188473-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-73
store_origin: SN
region: Senegal
---

# Shimmering Color 50+ Shades Long-Lasting L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 73 Golden Sunset (Dark Golden Blonde), Pack of 1, Hair Dye

**Brand:** l'oreal paris
**Price:** 1575CFA
**Availability:** ❌ Out of Stock

## Summary

> 🌅 Shine Bright with Golden Sunset!

## Quick Answers

- **What is this?** L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 73 Golden Sunset (Dark Golden Blonde), Pack of 1, Hair Dye by l'oreal paris
- **How much does it cost?** 1575CFA with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/3188473-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-73)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Total Beauty Care:** L'Oreal Paris combines quality and innovation for all your beauty needs.
- • **Transform Your Look:** From blah to brilliant with Feria's edgy colors!
- • **Fade-Defying Formula:** Enjoy vibrant color that lasts, thanks to our innovative technology.
- • **Seamless Application:** No appointment needed—dye your hair at your convenience!
- • **Multi-Tonal Brilliance:** Explore over 50 bold shades inspired by the latest fashion trends.

## Overview

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in 73 Golden Sunset offers a stunning dark golden blonde hue, designed for those who crave bold, multi-tonal hair. With over 50 shades to choose from, this permanent hair dye ensures a long-lasting, fade-defying color that transforms your look effortlessly, all from the comfort of your home.

## Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Review: Hi-lift brown that actually works on dark hair — with the right expectations - Getting a cool-toned brown on naturally dark hair without going to a salon is genuinely tricky, and B61 is one of the few drugstore options that's formulated specifically for that. The hi-lift formula is designed to lift up to 3 levels while depositing color simultaneously, which is how you get that dimensional, multitonal result rather than a flat single-process look. The "downtown brown" shade reads as a cool, ashy medium-to-light brown — the kind of color that photographs well and doesn't pull orange or brassy in natural light. The included conditioner with Bonding Care Complex is a practical addition rather than a token afterthought — hi-lift color is more processing than a standard dye, so having something that addresses that immediately post-color matters. The vegan formula is a plus, and the "all hair types" label is accurate in the sense that it works across textures, though starting condition and natural depth will affect how the lift reads. Following the timing instructions carefully makes a real difference with this one. For the shimmer and highlight effect to show properly, some natural variation in your base color helps — it's designed to catch light across multiple tones rather than cover everything uniformly. Great value for a salon-style result at home, especially for anyone maintaining a cool brown between professional appointments.
Review: Amazing color that lasts a decently long time with a beautiful fade out. - I absolutely love this shade. I have been using it for years and it's the only copper tone I will ever use! It stays in my hair for an extremely long time considering it's in the red family and the fade out. Looks very nice in every stage. I go a long time between dying my hair so I rock the root look for a while. I only bleach My roots at the very top of my head so I get a nice ombre look between bleaching the roots and putting the red back in. I usually wait about 4 to 5 days after bleaching so my scalp and my hair has a little bit of a break between chemicals being thrown on them. The photos I uploaded go from freshly being dyed all the way down to decently long routes and end with roots being bleached to start the whole process again. I do not use any special shampoos. I do not use any touch ups or color depositing conditioners. I do not tone my roots. When I bleach them, I leave that natural coppery tone in my hair after bleaching.

## Features

- Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
- Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B002LBLZRI |
| Best Sellers Rank | #976 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #14 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 73 Golden Sunset (Dark Golden Blonde) |
| Container Type | Box |
| Customer Reviews | 4.3 out of 5 stars 53,353 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Gel |
| Item Weight | 0.15 Kilograms |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 071249121290 |
| Material Type Free | Ammonia Free |
| Model Number | 071249121290 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Hair Coloring |
| Recommended Uses For Product | permenant hair color |
| Suitable Hair Color | Dark Blonde |
| UPC | 885662478295 827116168024 697045150168 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 73 Golden Sunset (Dark Golden Blonde)
- **Item Form:** Gel
- **Package Information:** Box
- **Product Benefits:** Hair Coloring

## Images

![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 73 Golden Sunset (Dark Golden Blonde), Pack of 1, Hair Dye - Image 1](https://m.media-amazon.com/images/I/81pOLaTMILL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 73 Golden Sunset (Dark Golden Blonde), Pack of 1, Hair Dye - Image 2](https://m.media-amazon.com/images/I/81YBDgW45DL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 73 Golden Sunset (Dark Golden Blonde), Pack of 1, Hair Dye - Image 3](https://m.media-amazon.com/images/I/81Xm4jwpbBL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 73 Golden Sunset (Dark Golden Blonde), Pack of 1, Hair Dye - Image 4](https://m.media-amazon.com/images/I/61qvtNG5MGL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 73 Golden Sunset (Dark Golden Blonde), Pack of 1, Hair Dye - Image 5](https://m.media-amazon.com/images/I/71hHfMKsa5L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Hi-lift brown that actually works on dark hair — with the right expectations
*by A***A on May 27, 2026*

Getting a cool-toned brown on naturally dark hair without going to a salon is genuinely tricky, and B61 is one of the few drugstore options that's formulated specifically for that. The hi-lift formula is designed to lift up to 3 levels while depositing color simultaneously, which is how you get that dimensional, multitonal result rather than a flat single-process look. The "downtown brown" shade reads as a cool, ashy medium-to-light brown — the kind of color that photographs well and doesn't pull orange or brassy in natural light. The included conditioner with Bonding Care Complex is a practical addition rather than a token afterthought — hi-lift color is more processing than a standard dye, so having something that addresses that immediately post-color matters. The vegan formula is a plus, and the "all hair types" label is accurate in the sense that it works across textures, though starting condition and natural depth will affect how the lift reads. Following the timing instructions carefully makes a real difference with this one. For the shimmer and highlight effect to show properly, some natural variation in your base color helps — it's designed to catch light across multiple tones rather than cover everything uniformly. Great value for a salon-style result at home, especially for anyone maintaining a cool brown between professional appointments.

### ⭐⭐⭐⭐⭐ Amazing color that lasts a decently long time with a beautiful fade out.
*by M***H on May 31, 2026*

I absolutely love this shade. I have been using it for years and it's the only copper tone I will ever use! It stays in my hair for an extremely long time considering it's in the red family and the fade out. Looks very nice in every stage. I go a long time between dying my hair so I rock the root look for a while. I only bleach My roots at the very top of my head so I get a nice ombre look between bleaching the roots and putting the red back in. I usually wait about 4 to 5 days after bleaching so my scalp and my hair has a little bit of a break between chemicals being thrown on them. The photos I uploaded go from freshly being dyed all the way down to decently long routes and end with roots being bleached to start the whole process again. I do not use any special shampoos. I do not use any touch ups or color depositing conditioners. I do not tone my roots. When I bleach them, I leave that natural coppery tone in my hair after bleaching.

### ⭐⭐⭐⭐⭐ Hair Color Magic in a Box
*by A***R on May 4, 2026*

What else can I say except that I love LOVE love L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush! J'adore, j'adore, j'adore le Rosy Blush de L'Oreal Paris Feria! Merci!!!! The color is absolutely awesome and it is the exact shade of pink I wanted and was hoping for! I have natural light blonde hair so it worked perfectly...if I could I would rate L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush with 10 stars instead of just 5 stars. I love how easy it was to color my hair....I love that everything I needed to color came in one convenient box...I love the price because it is very reasonable and pocketbook friendly...I love the hair conditioner that comes with it and I wish they sold it separately...I love that it was shipped and delivered with lightning fast speed....I love how easy it was to color my own hair instead of having to pay someone else to do it....like I said I love LOVE love the MUST HAVE L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush! Highly recommend-10 STARS PLUS!

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*Product available on Desertcart Senegal*
*Store origin: SN*
*Last updated: 2026-07-13*