Attribution Modelling in Google Ads and Facebook Paperback – August 23, 2024

I think I have all of Mr. Sharma's books. Every single one has proved benefit to my work. Attribution Modelling in Google Ads and Facebook is not exception. A lot of digital marketing books plod on about 'why' and 'what' you need to do but, few tell you 'how' to do it. This book explains how to get things done. I've been able to build repetitive process and improve revenue from it's instruction.

Intro of the book provides a good grounding to this concept. Middle and back are detailed implementations and deep dives to the two respective platforms. Thanks

Regarding Facebook and it’s attribution, content is not updated for the post iOS 14 era… So won’t help you much.

testo completo con esempi, argomenti ben affrontati