Amazon Marketplace Dilemma: A Brand Executive's Challenge Growing Sales and Ma

Este libro ayuda a entender las ventajas y desventajas del modelo marketplace en Amazon y como potenciar tus ventas en las diferentes opciones.

Great materials for professionals. Food for thoughts if you want to develop a brand strategy for the amazon channel.Recommended

Incredible insight into the world of Amazon. Highly recommend it if your selling on Amazon or want to.

short and agile, clearly written, the book lists all-you-need to know to decide if and how to join amazon to protect your brand and increase your sales.

This is the absolute best book every Brand Manager doesn't know they need. There is so much to selling on Amazon that happens beneath the surface, so many decisions being made that you may not even be aware of. Complicating the matter is the breakneck speed Amazon is growing, evolving, and disrupting traditional distribution channels. This book is the road map you need.Every brand has different needs. James and Joseph clearly lay out how to identify and optimize for these needs when choosing among several specific distribution strategies. As a Marketing Consultant, I see brands every day that do not realize they have this choice, and let the momentum of their legacy distribution models determine how they are represented in the future - on Amazon.My main takeaway is that Amazon needs to be separated, controlled, and coordinated with your other distribution strategies. If you are not thinking of Amazon as its own beast, you are not taking advantage of all it has to offer - and it may be harming your brand equity.