The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Es un libro súper bueno, vale mucho la pena

Brand Personality is an important factor in building your own brand but many don't ever get the explanation of it. This book gives in depth explanation to this brand archetype and totally make sense. Not an answer to everything but gives many answers to the relationship between brand and archetypes.

Conceptos interesantes pero con una lectura bastante densa

J'ai acheté une version d'occasion pour réduire le prix mais je ne m'attendais pas à recevoir un livre sans la jaquette, dont la couverture est déchirée, et abondamment stabyloté (pas sûre que je rachète d'occasion du coup). Du coup ça réduit le plaisir de la lecture (le contenu en revanche est top)

This book gave a thorough overview of each of the branding archetypes. There wasn't much, however, on how to apply the archetypes to your business. My goal was to understand the archetypes better, and this book was great for that.