Garnier Olia Ammonia-Free Brilliant Color Oil-Rich Permanent Hair Color, 9 1/2.1 Lightest Ash Blonde (1 Kit) Blonde Hair Dye (Packaging May Vary)

I love this and have no plans to switch. I don’t even need a toner. It gives me a mock ombré effect because it only lightens a few shades so the roots are still darker than the tips but that’s how I like it. Much more of a natural look and since the roots are still darkish, they blend well when new roots grow out.

I really like this I've tried other brands that my mom said my hair looked brassy I use this one and my judgmental mother and sister both said it looked much better I've been using it a long time and my hair always comes out looking nice

This is a perfect color for me. My hair tends to pull toward a brassy color and the tones in this shade eliminates that. I have been using this for the last few years and just love the results. They also don’t test on animals which is why I started buying it in the first place.

Didn’t burn like other brands.

Doesn't smell or dry out hair but doesn't work very well. I used this hair dye in other colors but when I tried to go from light ash brown to a blonde, it only lightened it a little bit. I did love the lack of ammonia smell and the way is moisturizes the hair and scalp though.