--- product_id: 304368600 title: "Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)" price: "61365CFA" currency: XOF in_stock: true reviews_count: 7 url: https://www.desertcart.sn/products/304368600-truth-lies-and-advertising-the-art-of-account-planning-3 store_origin: SN region: Senegal --- # Creative, common-sense approach Data-driven insights simplified Partnership-focused strategy Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series) **Price:** 61365CFA **Availability:** ✅ In Stock ## Summary > 📚 Unlock the secret formula behind ads that truly connect and convert! ## Quick Answers - **What is this?** Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series) - **How much does it cost?** 61365CFA with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.sn](https://www.desertcart.sn/products/304368600-truth-lies-and-advertising-the-art-of-account-planning-3) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Cut through the noise:** Simplifies complex consumer research into actionable insights. - • **Creativity meets strategy:** Fuses creativity with data to inspire breakthrough advertising briefs. - • **Real-world success stories:** Includes case studies from iconic campaigns like 'got milk?' and Porsche. - • **Bridge the agency-client gap:** Promotes collaboration between planners, clients, and creatives for authentic messaging. - • **Master the art of connection:** Teaches how to build lasting consumer relationships that drive brand loyalty. ## Overview Truth, Lies, and Advertising by Jon Steel is a definitive guide to account planning that champions simplicity, creativity, and genuine consumer partnerships. Packed with real-world examples and a critique of outdated research methods, this book equips advertising professionals with the tools to craft compelling campaigns that resonate deeply and deliver measurable results. ## Description "Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity--an approach that gains access to consumers' hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising. A witty, erudite raconteur and teacher, Steel describes how successful account planners work in partnership with clients, consumer, and agency creatives. He criticizes research practices that, far from creating relationships, drive a wedge between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut through the BS and get people to show their true selves; and he shows how the right research, when translated into a motivating and inspiring brief, can be the catalyst for great creative ideas. He draws upon his own experiences and those of colleagues in the United States and abroad to illustrate those points, and includes examples of some of the most successful campaigns in recent years, including Polaroid, Norwegian Cruise Line, Porsche, Isuzu, "got milk?" and others. The message of this book is that well-thought-out account planning results in better, more effective marketing and advertising for both agencies and clients. And also makes an evening in front of the television easier to bear for the population at large." Review: Why read this? - The answer is simple. If you plan to get into, or plan to do some meaningful work in advertising, this book actually can help. Review: Must read for every advertising and marketing guy - This book is goldmine, it helps you clear your notions and work with the basics, strong and powerful narration. ## Features - Wiley ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,060,128 in Books ( See Top 100 in Books ) #2,872 in Arts, Film & Photography (Books) #5,883 in Business & Economics #96,720 in Reference (Books) | | Customer Reviews | 4.4 out of 5 stars 162 Reviews | ## Images ![Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series) - Image 1](https://m.media-amazon.com/images/I/61jjhMhZSTL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Why read this? *by C***R on 8 March 2020* The answer is simple. If you plan to get into, or plan to do some meaningful work in advertising, this book actually can help. ### ⭐⭐⭐⭐⭐ Must read for every advertising and marketing guy *by D***A on 30 November 2016* This book is goldmine, it helps you clear your notions and work with the basics, strong and powerful narration. ### ⭐⭐⭐⭐⭐ excellent overview *by K***N on 8 July 2013* This was an excellent overview of the planning process and the advertising industry. It is well written, easy to understand, and accessible. This is great for people who are interested in or going into the industry to get a feel for what might be in store. ## Frequently Bought Together - Truth, Lies, and Advertising: The Art of Account Planning - Hitting the Sweet Spot - Again - Readings in Account Planning - 2nd Edition --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.sn/products/304368600-truth-lies-and-advertising-the-art-of-account-planning-3](https://www.desertcart.sn/products/304368600-truth-lies-and-advertising-the-art-of-account-planning-3) --- *Product available on Desertcart Senegal* *Store origin: SN* *Last updated: 2026-09-23*