Price For Growth: A Revolutionary Step-By-Step Approach to Massively Impact the Value of Your Company by Leveraging Focused Pricing Strategies

The author makes a case for a different perspective on pricing that is non-negotiable and same for all with transparency. I agree wht the approach overall, my issue was many of the other approaches were fairly standard (discounts, rebates, etc.). The Price for Growth model is sensible albeit not universal in my opinion and while presented as scientific, it involves some of the voodoo typical of forecasting. Where it goes wrong is in the story telling, Patrick Lencioni is a master of this, the stories in this book were lacking in quality and full illustration of the point being made.

This book does an excellent job challenging many traditional methods and beliefs related to pricing and how it impacts a company's long term value. Reducing customer churn, winning new customers, the importance of transparency in price and discount setting are all approached in a new and thoughtful way. All highly relevant for a post covid world, and a world where digital transformation has made it far easier for buyers to find, research and buy from new vendors if they are not happy.Of particular value is the very insightful consideration of two long standing fundamental tools for pricing, Forecasting and Elasticity, and how they are used. The author provides an outstanding review of each and offers why they may not be as useful in price setting as has been believed for years, decades. If elasticity and forecasting are central to your pricing you must read this, if nothing else in the book. But you should read the whole book.I will read this book more than once, and I will refer to it often for it's many lessons and insights about pricing and business in general. It is very readable with great examples that illustrate the author's insights. I am very happy to have come across this book, and you will be happy you have as well.

I appreciated the prominence that the book gave to repetition business. I've felt that the importance of repeat sales is often overlooked, and this book does a very good job at quantifying it. It's filled with examples that have stories and real numbers.Some of the topics the book covers are:• negotiated pricing;• discounting practices;• the 5 sacred ethics that you can monitor on your corporate dashboard;• types of customer relationships;• methods of pricing strategies;• how to use the Pareto principle;• the value of customer acquisition strategies and an assessment of the role in fair pricing;• methods to analyze and minimize customer churn; and• a flow chart to implement strategy and an explanation of the steps.About the only thing I would have liked is an example of how to calculate Discounted Net Growth Factor. The book shows how to use the factor but doesn't provide the formula. It could've been documented in an appendix, and perhaps it will be added to the website. I figured that I'd just find the calculation somewhere online, but the search engines don't recognize the term.Overall, though, I'm impressed by the book and will rely on it whenever I'm in a pricing role.

The author provides a welcome departure from the age-old theories of pricing: to maximize margin of a transaction, and moves to a more holistic view of how appropriate pricing strategies can improve lifetime customer value and the market value of a business as a whole. Since price strategy and execution is very hard to get right the first time, he includes a hypothesis/feedback approach, allowing for learning how each customer and the market react to a price change, and flexibly course-correcting to get it right.There are many situational pricing strategies illustrated to meet the customer in whatever stage of the buying relationship they are in, from trial phase and new customer up to declining relationship and churn.Many metrics and a comprehensive dashboard are presented which are quite complex, but should be able to be implemented in software in a straight-forward way. Anything worth doing is worth measuring and analyzing.I would like to see more actual customer stories rather than parables, though the parables are quite useful. Understandably, it's hard for companies to decide to share their pricing strategies publicly.

I really enjoyed the way the author presented the materials in the book. I learned a ton about pricing philosophy and vernacular that is already helping me at work. As a seasoned marketing executive, most of my pricing work has been done with these concepts in mind, but having more tangible definitions and increased understanding of how other organizations think about pricing has been key in certain recent discussions.The book contains several key tenants for making pricing decisions and easy to use tools to predict and measure success. The examples are powerful and I also appreciated how the author brought key concepts to life simply, and then advanced your understanding by demonstrating more advanced uses of these fundamental concepts.The author uses a great mix of academic content and case studies that help bring the concepts to life and demonstrate their real impact. If you are looking for a great book to enhance your knowledge of pricing and help you make strategic pricing decisions, I would highly recommend Price for Growth!

A very practical guide, underscoring the often overlooked power of a considered pricing strategy. Strong examples, and tangible takeaways for executives looking to unlock growth through smarter monetisation.