What are the key benefits of Aveda Men Pure-Formance Grooming Clay?

It provides a strong yet pliable hold with a matte finish. The lightweight formula adds texture, allowing you to create a variety of styles.

What hair types does Aveda Men Pure-Formance Grooming Clay work best for?

It works for all hair types and is particularly good at creating textured, natural looking styles.

How do I use Aveda Men Pure-Formance Grooming Clay?

Work a small amount of the clay between your palms and apply it evenly through damp or dry hair. Use your fingers or a comb to create your desired style.

What products should I pair with Aveda Men Pure-Formance Grooming Clay?

This grooming clay can be paired with other Aveda Men Pure-Formance products, such as the shampoo and conditioner, for a complete hair care regimen. For a firm hold that lasts, it can be used with Control Force Firm Hold Hair Spray.

Aveda Mens Pure Formance Grooming Clay 75 Ml 2 6

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Description

💼 Elevate your grooming game with Aveda’s pure-performance clay — because your style deserves the best.

EFFORTLESS RESTYLING - Reinvent your look throughout the day without losing shape or feeling weighed down.
ALL DAY MATTE MASTERY - Enjoy a natural, non-greasy matte finish that lasts from morning till night without buildup.
WEATHERPROOF FLEX HOLD - Stay sharp rain or shine with a flexible hold that resists stiffness and keeps your style intact.
SUBTLE INVIGORATING AROMA - Experience a fresh scent that complements your professional edge without overpowering.
PREMIUM QUALITY YOU CAN TRUST - Crafted by Aveda, a leader in grooming innovation, delivering luxury in every jar.

Aveda Men Pure-Formance Grooming Clay is a 75 ml premium styling product designed for a natural matte finish that resists grease and rain. It offers flexible, long-lasting hold allowing multiple restyles without stiffness, making it ideal for professionals seeking effortless, polished looks all day.

Specifications

ASIN	B002CMLS0A
Best Sellers Rank	#203,587 in Beauty ( See Top 100 in Beauty ) #53 in Hair Styling Clay
Brand	Aveda
Customer Reviews	4.7 out of 5 stars 1,809 Reviews
Global Trade Identification Number	00018084851036
Hair Type	All
Item Form	Clay
Item Type Name	clay
Item Volume	75 Millilitres
Item Weight	132 Grams
Liquid Volume	75 Millilitres
Manufacturer	Aveda
Number of Items	1
Scent	Unscented
UPC	018084851036
Unit Count	1.00 Grams

Reviews

S**S

Best grooming clay, hands down

Nobody makes grooming clay like Aveda. I've tried every other brand. This is the only one that looks natural, real matte, doesn't get greasy overnight (the others do), and still looks as good the next morning as the first morning. It holds up to rain well without being stiff, which is pretty impressive. You can continually restyle without losing position, or being forced into one position. This is a fantastic product. Expensive, but you get what you pay for here.

10.11.2025

C**N

Cire mat impeccable

Cire que j'utilise quotiennement. Tient bien et ne fait pas grasse.

29.04.2026

N**K

Top quality hair product

I love this grooming clay. Excellent hold with a matt finish. Have been using it for years. Not cheap, but lasts ages so good value for money.

17.05.2026

D**S

Esperava mais

Ótimo aroma, deixa o cabelo bem leve e macio mas sem tanta estrutura

12.02.2025

C**E

Ottimo prodotto

Ottimo prodotto.

9.07.2026

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

Anjali K.

The product quality is outstanding. Exactly what I needed for my work.

1 month ago

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Trustpilot

TrustScore 4.5 | 7,300+ reviews

Khalid Z.

Great experience from order to delivery. Highly recommended!

1 week ago

Vikram D.

The MOLLE sheath is of exceptional quality. Very happy with my purchase.