L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), 1 Hair Dye Kit

OK I have dark brown almost black hair....but i dyed my hair with L'Oreal expertise.. the one with the all over dye, then you put on the highlights, in the french eclair color... it came out a dark reddish brown and the highlights were orange...so i found downtown brown and read every review...fast forward...got the dye used it 14 days after first dye job...oh put a protein treatment on the day before using downtown brown....I'm happy with color... the orange is now sandy blonde, honey blonde, the reddish brown color is several shades of light to medium light brown....my roots very close to my scalp however appear red but I think it will settle in.. its only been 3 days...I applied the dye to the ends first but decided i would just put it on the roots right after applying the dye to the length...then put a bag on my head and set the timer for 40 min.. I like the color and I'm surprised it came out because it says wont work on previously dyed hair and not to be used on highlights i hope this is helpful i used reviews to make my decision to re dye my hair good luck, when i do my touch up i think i will leave it in 10 more min let you know

Unfortunately this hair dye Doesn't cover white hairs. It's only does on darker hairs but not on white hairs.

I purchased this hair color because I liked the cool brown shade shown on the box. Unfortunately, I had a significant reaction while using it. Shortly after applying the product, my scalp began burning intensely and became visibly red, so I had to rinse the product out before the recommended processing time was complete. Because I had to remove it early, the color did not turn out as expected. I've colored my hair before without this type of reaction, so this was particularly concerning. I will not be using this product again and plan to discuss the reaction with my allergist. My experience was not positive, particularly because of the intense scalp reaction. Nest morning: I continued to have to have discomfort and had to put an ice pack on my head. This morning, my hair is gray and purple and I am still having head pain. Already spoke to my allergist and will now have to pay a stylist to help fix my hair when my scalp is ready.

This is my go-to when I want a little change. It leaves my hair soft and pretty. I love it for my hair.

Getting a cool-toned brown on naturally dark hair without going to a salon is genuinely tricky, and B61 is one of the few drugstore options that's formulated specifically for that. The hi-lift formula is designed to lift up to 3 levels while depositing color simultaneously, which is how you get that dimensional, multitonal result rather than a flat single-process look. The "downtown brown" shade reads as a cool, ashy medium-to-light brown — the kind of color that photographs well and doesn't pull orange or brassy in natural light. The included conditioner with Bonding Care Complex is a practical addition rather than a token afterthought — hi-lift color is more processing than a standard dye, so having something that addresses that immediately post-color matters. The vegan formula is a plus, and the "all hair types" label is accurate in the sense that it works across textures, though starting condition and natural depth will affect how the lift reads. Following the timing instructions carefully makes a real difference with this one. For the shimmer and highlight effect to show properly, some natural variation in your base color helps — it's designed to catch light across multiple tones rather than cover everything uniformly. Great value for a salon-style result at home, especially for anyone maintaining a cool brown between professional appointments.

I tried the hi lift loreal and it did nothing. This beauty has been a life saver for my money piece. Love the color, lift, smell,my hair wasn't damaged after and results were effective on black hair. It honestly is the best thing in a box for dyes. Not quite the same color on the box for downtown brown But the black roots have vanished and that was the goal. Yessssss happy purchase and repeat purchase

Purchase often, great color, one box medium length hair, covers gray hair.

I’ve used this product many times with pretty good results but this particular box was likely old. No lightening effect at all. Wasted time and effort.very disappointing. The only thing good is it didn’t damage or dry out my hair and the conditioner smoothed and softened my hair.