Can I use it when have done keratin straightening?

Personally, I wouldn't suggest it. It may be sulfate free but I think it's high pH (dries out /strips hair. I would go with the most gentle shampoo you can find. I believe there are shampoos designed for keratin treated hair. I would look there.

Is this shampoo blue that the color of the product? Does it tone and brighting highlighted hair

No the color of the shampoo is white not blue. Yes,the shampoo left your hair very soft and hidratated ,besides gives you Bright is better if you used the conditioner also.

Can this product safe for permed hair?

I am pretty sure you can use it on Permed hair it is made for curly hair so if you have a curly perm then definitely. I have naturally curly hair and I love it. I used to use Pantene curly care line but it made my hair frizzy because of the sulfates so I have been using this for probably about 3 years and I love it.

is this shampoo heavliy perfumed, as are several other l'oreal shampoo / conditioners?

Hi there! The L'Oreal EverCurl Hydracharge Sulfate Free Shampoo with Coconut Oil has a coconut fragrance to the product. Visit lorealparisusa.com to see all the products we offer. Thank you!

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🥥 Elevate your curls with hydration that lasts—because your hair deserves the VIP treatment.

LIGHTWEIGHT HYDRATION - Sulfate-free formula nourishes without weighing down your natural curls—perfect for that effortless bounce.
CLEAN CONSCIOUS CARE - Vegan, paraben-free, dye-free, and gluten-free—because your curls deserve pure, science-backed love.
48 HOUR CURL DEFINITION - Coconut oil delivers long-lasting moisture that keeps curls bouncy and frizz-free all day.
EVER PURE HYDRACHARGE SYSTEM - Optimized shampoo and conditioner duo designed to work in harmony for soft, manageable curls.
TRUSTED INNOVATION BY L OREAL - Cutting-edge hair care technology from a global beauty leader ensures salon-quality results at home.

L'Oreal Paris Sulfate Free Shampoo and Conditioner set is expertly crafted for curly hair, delivering lightweight, anti-frizz hydration with coconut oil for up to 48 hours of moisture. This vegan, paraben- and gluten-free duo uses the EverPure Hydracharge System to nourish curls gently without sulfates or harsh chemicals, ensuring soft, defined, and manageable curls with every wash.

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