Aveda Men Pure-Formance Grooming Clay 75ml/2.5oz

Fabulous product with just enough hold. My son loves the way it smells and feels.

I have a short cut with longer bangs and fringe in front--a mod cut, shall we say. This stuff is dang good for giving your hair nice lift. it has a dry matte texture, so there's none of that gunky feel. I hestitated to spend so much on hair goop but I find its nearly invisible lifting, texturizing, and thickening qualities are worth the price. It works best applied to dry or only slightly damp hair. I like how my hair feels, as well as how it looks. You can get by on a surprisingly small amount. It has only the slightest scent, that pleasant Aveda scent that dissipates quickly. Aveda favors natural ingredients and that's a real plus. Remember ladies: just because it's marketed for guys doesn't mean we can't use it! Your guy might try to steal it--he'll love the way it provides so much lift and control while remaining exceptionally discreet--so at this price, keep it well-hidden.

Been using this hair paste for years. Prior to the pandemic, would be able to purchase them easily at our nearby Aveda Salon. After we moved, a lot harder to purchase as Aveda salons were further away so ended up starting to buy them here in Amazon. Sure it’s about $3-4 markup on Amazon but saves us time.

I’ve used this product for the last 10 years and go through a jar a month. It’s excellent stuff. Strong all-day hold without the greasy shine. You only need a dime size to get the job done.

Have been using this since 2010 and never have used a product that worked as well as this for a dry natural and textured look. Plus it smells great, like sandalwood or something, every now and then people complement me on my cologne and ask me where they can get it. I would give it ★★★★ for the price but the quality of the product makes up for it.