Permanent Hair Color, 7.55 Dark Red Hair Dye, Ammonia and Paraben Free, up to 100% Gray Hair Coverage, Long Lasting, Vegan, Cruelty Free

Covers grey hair very well,gives a very nice shine.

After years of using the same natural hair coloring product, I decided to try this one. It was extremely easy to apply. I followed all the instructions carefully and the results are great. Exactly the color I wanted . It covered all the salt and pepper roots perfectly. My hair looks fantastic!

This hair dye was awful. I bought the red and my hair doesn't even have the slightest tint of red in it. I was a ginger but with age my hair had turned into a brown color. The previous red hair dye from different brand I was using was discontinued so I thought I would try this. No red to the color at all. The color treatment conditioner did not condition my hair at all. Now it is brown and frayed and I hate it. Will never buy this brand again.

I’ve been coloring my hair for 35 years and this hair color is the only color I’ve used that didn’t rub off on my towels. It’s a beautiful color and easy to apply. It’s only been 3 weeks but it still looks like I just colored it. This photo was taken in the car after I just rolled out of bed so the lighting isn’t the best.

I would say for the color not as bright from pic. didn't do a thing waste of money now I had purchased another brand. My hair was light brown for the record. Unless you bleached your hair will make a difference but I wanted to avoid that, maybe since no ammonia and more natural product, it wont work what a lame!